Question 1

Sampling method

As a leader for the research, Sampling method will be identified and conducted as a data
gathering methods. The sampling method is directed over an agent time of work by taking
examples of movement of the administrators and machines to be incorporated and afterward
investigated utilizing factual resilience systems. Kinds of work might be hard to concentrate
on utilizing standard work estimation strategies, for instance distribution centers. A full
creation study would be tedious and costly. This strategy, created on measurable work by
Tippett, permits 'snap' perceptions to be incorporated into an image of the entirety. It is an
optimal framework for surveying machine productivity in an enormous division and can
undoubtedly show the normal stoppage rate. The strategy is basically the same as measurable
quality control, where enormous quantities of items are reviewed to give a normal certainty
level of imperfection assumption.

Survey Method

Upon to the case study, the Survey method is suitable for the situation for obtain data from
the respondents to ensure the functions embedded fulfill the user requirements. While
deciding the requirement for an overview, the offices should initially make sure that the
expected data isn't now accessible. The choice of gathering the expected data utilizing
existing regulatory records ought to likewise be investigated. Utilizing existing information
or records gives significant benefits as far as cost, time, and the shortfall of respondent
weight. The significant hindrance is the absence of command over the information gathered.
On the off chance that current information are not accessible or reasonable, various elements
should then be viewed as while figuring out which sort of overview, if any, is fitting.

Question 2

Problem Statement

The emailing system of Toys “R” Us was unwieldy and only allowed them to send generic
emails distributed in bulk, optimized for desktop users only.

Aim

The aim if this project is to investigate on increase customer engagement and use a tools that
can get more information about customers
Objectives:

Perform data collection to get more information about customers and allow them to create
engaging, accessible, and targeted campaigns

Methodology

The stages involved in solving the aim of the problem includes behavior and data
understanding, data preparation and data modeling.

In behavior understanding phase, we shall be able to interpret and identify common customer
information. For example, customer name, email address, phone number, job title, and linked
organizations.

On the second phase, data preparation shall be done. This is done by performing data
collection of the identified customer information from the first phase. Data can be collected
through extraction of required data from either primary or secondary data sources. However,
the extracted data should be imputed using preprocessing methods before it can be used for
exploratory data analysis and modelling.

At the end, use the prepared data on the last stage of modelling can be executed by
thoroughly exploring the data and make a model by visualizing the preprocessed data using
visualization tools such as PowerBI.