CHAPTER 4

BUSINESS
GOALS
Prepared by:
MARIA GINA G.SERRANO
CONTENT STANDARD:
The learner demonstrates understanding of concepts, underlying
principles, and processes of developing a business plan.

PERFORMANCE STANDARD:
The learner independently or with his/her classmates presents an
acceptable detailed lesson plan.

OBJECTIVES:
• To define vision, mission, objectives and key result areas.
• To recognize the difference between vision and mission.
 ll. SUBJECT MATTER
A. TOPIC: BUSINESS GOALS

1. Vision
2. Mission
3. Objectives
4. Key result areas
 DEVELOPMENT OF THE LESSON
(4 A’s Format)

A. ACTIVITY
Guide Questions:

1. What is the difference between vision and

mission?

2. What is the importance of objectives

B. ANALYSIS

CONCEPTS: BUSINESS GOAL

• VISION – a vision statement is a clear, definitive

statement of what the world will look like once you
accomplished your mission. It focuses on tomorrow and
what an organization wants to ultimately become.

• MISSION – a mission statement is a declaration of what a

company do everyday. It focuses on today and what an
organization does to achieve it.
• OBJECTIVES – must be specific than the vision and
mission statement. They should be SMART ,
specific, measurable, achievable realistic and
time-bounded.

• KEY RESULT AREAS – these performance

indicators serve as the inspirational scorecard of
the enterprise managers and the motivational
results of the investors.
 Objectives
1. To establish a strong market presence
2. To earn good financial return for its owner
3. To delight customers with high quality food
and services
4. To make Double Happiness a happy and
rewarding place to work in
Key Result Areas
1a. Number of food outlets in major bus terminals in
Central Luzon. 1b.
Sales Volume attained
1c. Market share in Central Luzon.
2a. Amount of net profits realized for the next five years.
2b. Return on equity (ROE)
2b. Return on assets (ROA) or return on investment (ROI)
2c. Return on sales (ROS)
3a. Growth in sales per outlet
3b. Percentage of repeat customers
3c. Number of customers commendations or complaints
3d. Awards and recognition given by the community or the
government for excellent service.
3e. Customer survey rating to ascertain customer’s degree
of delight
4a. Compensation and benefits of managers and workers
are above industry rates
4b. Management and employee turnover
4c. Number of job applicants compared to other similar
establishments.
C. ABSTRACTION

The business goals show the future and long-term

prospect of the enterprise. It is composed of the vision,
mission, objectives, key result areas, and performance
indicators of the enterprise. Objectives must be more
specific than the vision and mission statements. They should
be S.M.A.R.T. – smart, measurable, achievable, realistic and
time-bound