Professional Documents
Culture Documents
ch03
ch03
Strategic Management:
Concepts & Cases
13th Edition
Fred David
– Environmental Scanning
– Industry Analysis
◼ Evaluate
Long-term Orientation
Measurable
External
Factors Applicable to
Competing Firms
Hierarchical
Industry Properties
Economies of Scale
Product Differentiation
The Economy
Level of Competitiveness
◼ GDP
◼ Unemployment rates
Major Impact –
•Products
•Services
•Markets
•Customers
❑ Aging population
❑ Less White
❑ Widening gap between rich & poor
❑ 2025 = 18.5% population > 65 years
❑ 2075 = no ethnic or racial majority
◼ Facts
❑ World population 7 billion
❑ World population = 8 billion by 2028
❑ World population = 9 billion by 2054
❑ U.S. population > 310 million
◼ Trends
❑ More American households with
people living alone
❑ Aging Americans – affects all
organizations
◼ Lobbying activities
◼ Patent laws
◼ Protectionist policies
Major Impact –
•Internet
Significance of IT
•Chief Information Officer (CIO)
•Chief Technology Officer (CTO)
•Strengths
•Weaknesses
•Capabilities
•Opportunities
•Threats
•Objectives
•Strategies
❑ Innovate or evaporate/disappear
◼ Internet ◼ Consultants
◼ Employees ◼ Trade journals
◼ Managers ◼ Want ads
◼ Suppliers ◼ Newspaper articles
◼ Distributors ◼ Government
◼ Customers filingsااليداعات
◼ Creditors ◼ Competitors
❑ Few substitutes
◼ Economic ◼ Political
◼ Social ◼ Governmental
◼ Cultural ◼ Technological
◼ Demographic ◼ Competitive
◼ Environmental ◼ Legal
Important –