Professional Documents
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Case 01
Case 01
Case 01
I. PROBLEM
Lack of decision making
Poor product quality
II. OBJECTIVES
Identify the right and effective decision-making of promoting a
new food product of the Inn.
To increase the sales of Pizza in Agusta Marigold Inn.
To analyze and implement the right strategy that helps to boost
the company’s new tactic.
III. AREAS OF CONSIDERATION
Sharon improved the Inn’s pizza until blind taste tests judged it
at least equal in quality to the products of the two major pizza
delivery competitors in Augusta.
Sharon presented a proposal to George that the traditional
steak and seafood restaurant at the inn could make a high-
quality, authentic pizza.
The image of the restaurant is a factor because it is an inn that
has many travelers to stay and store wherein customers are
expected to eat.
V. RECOMMENDATION
We strongly recommend ACA 1
ACA 1: Through the advertisement, the product will be promoted to
their guests and customers who want to avail pizzas. it will increase
the sales.
Improving the package of the product to make it more attractive to
customers and improving the taste of the product by offering different
flavors that suit or are liked by the customer. Improved the quality of
the product based on the tastes and preferences of their customers to
increase their sales.
VI. PLAN OF ACTION
The business conducts a survey of its target market.
Conduct an Analysis (SWOT) toward their competitors.