Drunk Elephant’s

Smoothie Bar
National Smoothie Day
Pop Up Event
 Table of Contents

01 Current Problem 02 Event Overview

Diving deeper into why What, when, and where
the event should happen. the event will take place.

03 Budget 04 Timeline
A breakdown of the Chronological overview
overall cost for this pop of the necessary steps
up event. before, during, and after
the event.
 01
Current
Problem
Why have this event?

● Drunk Elephant plans to use this event as a way to inform

customers about the skincare smoothies.
○ Rather than seeing each product as an individual item, Drunk
Elephant formulates products to be ingredients in an overall
skincare smoothie.
● The social media presence surrounding this event will
also allow for Drunk Elephant socials to receive more
engagement and activity.
○ Currently Drunk Elephant social media pages don’t receive social
media engagement/traffic as high and consistent as
competitors.
● This pop-up event will show the benefits of using Drunk
Elephant smoothies vs. using the products individually.
Goals & Objectives

● Increase social media presence and engagement with

Drunk Elephant branded social pages
○ (Facebook, Instagram, Tik Tok)

● Increase overall customer brand awareness.

● Increase customer brand awareness and interest in

skincare smoothies.
 02
Event
Overview
Drunk Elephant Smoothie Bar
Pop-Up Event
June 21, 2023 - National Smoothie Day
1:00-5:00pm
357 E 57th Street New York, NY 10022
What is Drunk Elephant’s Smoothie Bar?

Drunk Elephant’s Smoothie Bar is a pop-up event that allows attendees to try
Drunk Elephant’s featured skincare smoothies, while also getting to drink
smoothies from the smoothie bar.

● This will be an event open to the public

○ Attendees will have to reserve a time slot online before the event (for crowd control and
measuring attendance purposes).
○ Each attendee will receive a swag bag with collateral material and Drunk Elephant mini
products
● The event will take place on June 21, 2023 from 1:00-5:00pm, at a rooftop
sundeck in Midtown, Manhattan.
○ 357 E 57th Street New York, NY 10022
○ June 21st is National Smoothie Day
● There will be two types of Smoothie Bars at the event – one for skincare
smoothies and another for actual drinkable smoothies.
● Skincare Smoothie Bar
● People attending the event will be able to “order a
smoothie” and watch their skincare smoothie be created
in front of them.
○ These “smoothies” will be in a jar the size of drunk elephant’s midi
sized products.
○ Every drinkable smoothie comes with a skincare smoothie of the
customer’s choice.

At the event there will also be a wall of different Drunk

Elephant products all divided by the smoothies they can be
used to create.

● Ex: The three products used to create the Good to Glow

smoothie would all be on their own labeled shelf, and the
same goes for the other featured smoothies
● The products in this area will be full sized products
available to purchase.
Skincare Smoothie Bar Drinkable Smoothie Bar

● Featured Smoothies: ● Orange You Glad Smoothie

○ Keep a Glow Profile Smoothie (☼)
○ Orange, Banana, Mango, Almond Milk
■ C-Firma Fresh
■ Wonderwild ● Pango Tango Smoothie
■ A-Gloei ○ Peach, Mango, Pineapple Juice
○ Good to Glow Smoothie (☾)
■ T.L.C. Framboos ● Mixed Berry Smoothie
■ B-Hydra ○ Strawberry, Blueberry,
■ A-Gloei
Raspberry, Apple Juice
○ Sunshine Smoothie (☼☾)
■ Protini ● Acai-U-Later Smoothie
■ Virgin Marula Oil ○ Acai, Banana,
■ D-Bronzi
Strawberry, Honey,
○ Blush Little Baby Smoothie (☼☾)
■ Lala Retro Almond Milk
■ B-Hydra
■ O-Bloos
● Products available to DIY a smoothie:
○ A-Gloei, A-Passonini, B-Hydra, C-Firma
Fresh, C-Tango, D-Bronzi, Lala Retro, O-
Bloos, Proini, T.L.C. Framboos, Virgin
Marula Oil, Wonderwild
Featured Skincare Smoothies
Promotion - Social Media

● Drunk Elephant social media pages (Instagram, Facebook, and Tik Tok)
will post content leading up to the event.
○ The social media posts will consist of: a pop-up announcement, pop-up teaser, what’s a
drunk elephant smoothie?, featured smoothies, how to reserve a time slot to attend the
smoothie bar, etc.
○ Counting down to the event there will be weekly posts.
● In order to gain more attention to the event, well known influencers on
TikTok will be posting their own favorite Drunk Elephant products and
smoothies using the hashtag and encouraging their followers to do the
same (#drunkelephantsmoothieday)
● Every post on Drunk Elephant socials, regarding the event, will also
include the hashtag.
Promotion - Influencers

Victoria Lyn → @victorialyn 5.3M followers

Eva Rankin → @evarankiin 677.8K followers
Hyram Yarbo → @hyram 6.2M followers
Jenny Bauer → @bauerbeauty 343.3K followers
These influencers will be posting their own Tik Toks (2) highlighting their
favorite Drunk Elephant products and how they like to mix them, as well as
including the link to reserve a time slot for the event.
(#drunkelephantsmoothieday)
● They will also be invited to the event, and if they’re coming to the event they would also
create a TikTok from the event with the same hashtag.
● The Tik Toks made will be reposted to Drunk Elephant’s Tik Tok and Instagram page.
SWAG Bag & Collateral Material

Each Tote Bag will include:

● 1x Tumbler with Straw

● 1x Sunshine Smoothie Pack
○ 3 mini products- Protini, Virgin Marula Oil, D-Bronzi
● 2x Empty Skincare Jars
○ Used to make DIY smoothies at home
● 1x Smoothie Glossary Print-Out
 03

Budget
SWAG Bag

Tote Bag → $2.35 each x 150 = $352.50

Tumbler w/ Straw → $7.93 each x 150 = $1,189.50
Product Pouch → $2.91 each x 150 = $436.50
Mini Products Bundle #1 → $15 per bundle x 150 = $2,250.00
Empty Skincare Jars → $30/100 pack x 5 = $150.00
Printout of the Smoothie Glossary → $0.15 each x 180 = $27.00

SWAG BAG BUDGET TOTAL = $4,405.50

Event Space & Materials
Rooftop Rental → $299/2 hours x 2 = $897 (6 hours)

Smoothie Blenders → $80/blender x 4 = $320

Bulk Frozen Assorted Frozen Fruits → $60/20lbs x 20 = $1200

Compostable Smoothie Cups → $33.82/50 pack x 12 = $405.84

Eco-Friendly Straws → $17.95/375 pack x 1 = $17.95

Almond Milk → $4.49/96 oz x 7 = $31.43

Apple Juice → $5.00/1 gal x 4 = $20.00

Pineapple Juice → $3.78/64 oz x 6 = $241.92

EVENT SPACE & MATERIALS TOTAL = $3,134.14

Influencers & Social Media

Victoria Lyn → $8,000/post x ≤3 tik toks = $24,000

Eva Rankin → $5,000/post x ≤3 tik toks = $15,000
Hyram Yarbo → $8,000/post ≤3 tik toks = $24,000
Jenny Bauer → $3,000/post ≤3 tik toks = $9,000

INFLUENCERS & SOCIAL MEDIA TOTAL = $72,000

*Each influencer will be asked to post two Tik Toks supporting the #drunkelephantsmoothieday highlighting their
favorite drunk elephant products. In addition to this if they are able to attend the event they will be asked to make a
Tik Tok at the actual event. The budget above is the highest it can be, however it may be lower if an influencer
cannot attend the event.
Total Budget:

Swag Bag → $4,345.50

Event Space & Materials → $3,134.14

Influencers & Social Media → $72,000

GRAND TOTAL: $79,539.64

 04

Timeline
April

● Late April: Draft social media posts for @DrunkElephant Instagram

and Tik Tok.
○ Posts consisting of: “What’s a drunk elephant smoothie?”, “Featured Smoothies”,
“Smoothie Bar Pop-Up Announcement”
● Late April: Reach out to Influencers and discuss posts for the event.
● April 20: Rooftop location is booked and finalized.
● April 28: Campaign goes live to the public.
○ Announcing the pop up event on @DrunkElephant Instagram and Tik Tok
May

● May 10: Official teaser for the event drops on @DrunkElephant

Instagram and Tik Tok.
● May 12: Customers are able to reserve tickets for the event.
○ A post is made about this on @DrunkElephant socials
● May 14: First round of influencer posts using
#drunkelephantsmoothieday are posted.
○ These posts will highlight their favorite Drunk Elephant products to mix together,
include the link to reserve tickets, and include the influencer mentioning they’ll be
at the event (if applicable).
● May 16, 23, 30: Weekly Tuesday posts on @DrunkElephant Socials
involving different aspects of the event/topics.
June

● June 1: Official event teaser video is posted on @DrunkElephant socials.

● June 4: Smoothie supplies, SWAG, and event materials are ordered and
finalized.
● June 5: Second round of influencer posts using
#drunkelephantsmoothieday are posted.
○ These posts will highlight their favorite Drunk Elephant products to mix together, include
the link to reserve tickets, and include the influencer mentioning they’ll be at the event (if
applicable).
● June 6, 13, 20: Weekly Tuesday posts on @DrunkElephant Socials involving
different aspects of the event/topics.
● June 21: The Drunk Elephant Smoothie Bar Pop-Up Event takes place
○ Influencers attending the event will make and post a Tik Tok at the smoothie bar.
● June 22: A survey is distributed to customers that attended the event.
● Late June: Evaluate and analyze after the event has taken place.