COMPANY BACKGROUND AND ANALYSIS

One of Bangladesh's industrial conglomerates is the AbulKhair Group. AbulKhair founded the group back
in 1953. Cement, steel, consumer products, tobacco, edible oil, and other items are all included in this
conglomerate. By the 1994 Companies Act, AbulKhair Steel Industries Ltd. was established as a private
limited company on October 21st, 1998. An eleven-person board of directors oversees the business.
There is a chairman of the managing directors, a deputy managing director, and additional directors with
specific duties. Exim, Standard Chartered, City, and public banks are just a few of the banks in
Bangladesh with whom the Abulkhair group has developed strong ties. Acquired significant lines of
credit from the Government and Consumer banks, providing them with an advantage over rivals.

The business has a strong network throughout Bangladesh and is located in Chittagong. Chittagong, Feni,
Barisal, Rangpur, and Mymensingh are some of the most significant districts and sub-districts where the
corporation has a sizable market share. The tobacco company known as Abul Biri is where AbulKhair got
its start. They expanded their industry into other business sectors after effectively starting this business.
The core businesses of the AbulKhair Group are AbulKhair Condensed Milk and Beverage Industries
Limited, AbulKhair Tea Limited, Shah Dairy Product Limited, A.K Properties Limited, A.K Corporation
Limited, AbulKhair Steel Limited (Re-Rolling), AbulKhair Melting Limited, AbulKhair Match Factory
Limited, AbulKhair Shipping Limited, Mother's Smile (Baby Food), and AbulKhair Ceramic Limited. (2012)
Abul Khair Group.

CURRENT POSITION OF ABUL KHAIR

In 1972, AbulKhair Group began supplying import goods and quickly rose to Bangladesh's top supplier of
steel products. Galvanized steel and CR coils were exported to 19 different nations. This organization is
renowned throughout the nation for producing cement manufacturing facilities. The cigarette business
took 40 percent of the market percent of the market was taken by the cigarette business. There is
tremendous demand in the Abulkhair also runs a consumer products company, commonly referred to as
AKCGD. They initially introduced condensed milk to take the lead in the market. The inclusion of Marks
Full is also made. Seylon tea is included in the snacking market along with mango juice and Starship
Chocolate Milk under the powder milk category. Shaad Chanachur was launched. That, Shaad Kurmure
Chanachur was re-released with a fresh flavour and taste. As a result, the business introduced a variety
of candy flavors to the candy industry.  They generate demand both domestically and internationally.
(2012) Abul Khair Group neighbourhood market. They guarantee the finest tobacco in Asia.
AbulKhair items were widely imported into foreign countries. 

After such a significant accomplishment, the AbulKhair Group embarked on a new marble and granite
venture in the ceramics sector. In 2011, AbulKhair invested TK500 million into the ceramics industry. All
of Fahim Ceramics' divisions, including the sanitary and marble businesses, were purchased by AbulKhair
Group in 2011. After the acquisition, Stella was assigned as the new name for the Sanitary division. The
Stella brand is used for marketing all of its feminine hygiene products. The Fahim Marble trademark,
however, was still used by the marble and granite business to market its products.
Competitive Analysis of Abul Khair

By competitors or market position, Abul Khair is in the “market Challenger Position”. A market
challenger is an organization with a strong and dominant position it is pleased to raise this position. Abul
khair SWOT analysis:

1. Strengths:

 Cost advantage
 Effective communication
 High research and development
 Innovation
 *Loyal customers
 Market share management
 Strong management team
 Strong brand equity
 Strong financial position
 Reputation management

2. Weaknesses:

 Poor supply chain

3. Opportunities:

 Acquisition
 Developing markets and expansion abroad
 Online
 Expansion of products and services

4. Threats:

 Competition
 Economic slowdown
 External changes (government, politics, taxes, etc.)
 Exchange rate fluctuations
 Product replacement