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    Adel Guizani
    CroTUN is a proposed microfinance application that offers loans and savings accounts to low-income individuals. It aims to improve upon existing microfinance apps by having a more user-friendly interface, innovative payment methods, and guaranteed investment returns. The presentation demonstrates mockups of the proposed app interfaces and outlines a marketing strategy to promote the app through social media and other outlets. The goal is to provide an affordable microfinance option with additional features to those with low incomes or no other access to financial services.

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    Adel Guizani
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    CroTUN is a proposed microfinance application that offers loans and savings accounts to low-income individuals. It aims to improve upon existing microfinance apps by having a more user-friendly interface, innovative payment methods, and guaranteed investment returns. The presentation demonstrates mockups of the proposed app interfaces and outlines a marketing strategy to promote the app through social media and other outlets. The goal is to provide an affordable microfinance option with additional features to those with low incomes or no other access to financial services.

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    CroTUN is a proposed microfinance application that offers loans and savings accounts to low-income individuals. It aims to improve upon existing microfinance apps by having a more user-friendly interface, innovative payment methods, and guaranteed investment returns. The presentation demonstrates mockups of the proposed app interfaces and outlines a marketing strategy to promote the app through social media and other outlets. The goal is to provide an affordable microfinance option with additional features to those with low incomes or no other access to financial services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    14 views21 pages

    Anglais

    Uploaded by

    Adel Guizani
    CroTUN is a proposed microfinance application that offers loans and savings accounts to low-income individuals. It aims to improve upon existing microfinance apps by having a more user-friendly interface, innovative payment methods, and guaranteed investment returns. The presentation demonstrates mockups of the proposed app interfaces and outlines a marketing strategy to promote the app through social media and other outlets. The goal is to provide an affordable microfinance option with additional features to those with low incomes or no other access to financial services.

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    of 21

    CroTUN

    MICRO
    FINANCE
    1
    Team presentation

    Iheb Gharbi Nader Bessioud Oussama Chaabouni

    Farouk Chtioui Youssef Anoun Yassine Ben Ouaghrem

    2
    Summary

    01 Problem identification 02 Promise

    03 Demonstration
    04 Call-to-action

    05 Extras

    3
    01
    Problem identification

    4
    General Context

    Microfinance applications offer financial services


    including loans, savings and insurance for low-income
    individuals. Loans given to customers are based on a
    scoring system to reduce the risk of insolvency.

    5
    Study of the existing

    Enda Tamweel Loan Performer

    Advans
    6
    Problematic

    Low income people Payments problems Investors

    7
    02
    Promise

    8
    Comparative Table

    Enda LOAN
    Advans Crotun
    Tamweel PERFORMER
    Ability to file a complaint
    in the app

    User Friendly

    Users can invest in the


    platform

    Detailed reports of your


    loan history

    9
    Market positioning
    Adequate price

    Features

    10
    Proposed solution

    User Friendly Innovative Guaranteed


    Interfaces payment Investment
    method

    11
    03
    Demonstration

    12
    MOCK-UPS

    13
    04
    Call-to-action

    14
    Marketing strategy

    Strategies: PULL&PUSH

    ● PULL: We will aim to increase the demand for our products and draw
    consumers to the product. We will reach our targets through different
    media: Facebook, Instagram, YouTube, radio, TV.

    ● PUSH: We will focused on "pushing” products to a specific audience. (


    Low income people )

    15
    Targeting
    Crotun is microfinance company that offers Loans for unemployed or low-income
    individuals or groups who otherwise would have no other access to financial services or
    people who don’t have a guarantee.

    16
    05
    Extras

    17
    Slogan

    Crotun is everything you need .

    18
    Poster

    Register at
    www.crotun.com

    19
    Social media

    20
    Thank you for your attention

    21

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