Data Analysis

&
Findings

 Customer Preference for Pizza Hut:-

A)Customer prefers pizza based on these 4 factors:-

1) Promotions
2) Food Products
3) Prize
4) Ambience

B)Customer preference for pizza hut based on:-

Food Products is 65%

Prize is 12.5%
Ambience is 17.5%
Promotions is 4.8%
 How customer gets the feeds about Pizza Hut:-

A)The awareness of pizza hut is being known by these methods:-

1)Newspaper
2)Internet
3)T.V
4)Pop Ups

B)Customer usually get to know Pizza Hut by:-

61.9% through Internet

26.2% through T.V
9.5% through Pop Ups
2.4% through Newspaper

 How customer gets to know about latest menus of pizza Huts excluding
visiting the Store:-
 Customer get to know latest menu by:-

52.4% through Advertisement

38.1% through Internet
4.8% through Pamphlets
4.8% through Banners

 Which kind of offer attract customer more for Pizza Hut?

42.9% Cash back offers attract customer for Pizza Hut

38.1% for Discounts
9.5% for Sales
9.5% for Gift Vouchers
 Does offer keep customer coming for Pizza Hut?

81% customer stick to Pizza Hut manly for the attractive offers

Suggestions
• Pizza hut should improve on developing products for all age groups instead
of concentrating on only young crowd.

• Pizza hut should also concentrate on areas like appetizers. Domino’s leads in
this segment.

• They should improve on its delivery and promotional tactics. Domino’s is

doing good in this area too.

• They should use more well known celebrities as brand ambassadors, who
can relate well.
 Conclusion

• Market for pizza is growing tremendously. Though pizza hut owns a good
share but it faces extremely tough competition from domino’s.
• Pizza hut should consider making food verities that are healthier from the
nutrition point of view.
• Pizza hut and domino’s both are equally preferred.
• Pizza hut is a very well known brand.