 Fruits and vegetables are highly localised and perishable and can lead to a high

degree of wastage, most retailers have taken a cautious approach.

 Fresh, claims Kabeer Biswas, CEO and co-founder, Dunzo, contributes 30% of the
start-up’s overall revenue
 He intends to use fresh as an entry point into consumer homes and then up-sell
and cross-sell other products.
 Sold a 25.8% stake to Reliance Retail.
 “We are able to create the right selection, which means in this geography this is
what the customers want. This has brought our wastage down to 3%.”
 Enough density to source fruits and vegetables directly from farmers as opposed to
buying from mandis and aggregators.
 8 cities we are present in, in every city we have a distinct plan as far as sourcing
 Company is even automating its warehouses and supply chain to ensure quality
control.
 Biswas claims that he has doubled his unit economics in the past few months. 
 Biswas says that the 10-20 minute delivery claim is a marketing gimmick and would
never make business sense
 “The 10-minute delivery is mostly impulse, and is one off. Most consumers want to
buy fresh, and buy what is required for their house, and that they don’t need in 10
minutes.”
 Dunzo has also started sourcing over 30% of its inventory from Reliance Retail,
which has also helped improve its margins.
 Dunzo, which was launched as a courier service, continues to get 20% of its revenue
from that vertical. However, the courier service is more into B2B deliveries