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M6 - Quiz 1 - CDA - 4308 - Principles of Advertising
M6 - Quiz 1 - CDA - 4308 - Principles of Advertising
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A empt History
A empt Time Score
LATEST A empt 1 19 minutes 26 out of 40
Ques on 1 0 / 1 pts
Any objects that coordinate movement similarly are perceived to be more related.
Closure
Symmetry
Ques on 2 1 / 1 pts
Photos placed horizontally across the page move the viewer’s eyes across the page.
Balance
Contrast
Harmony
Propor on
Correct!
Movement
Ques on 3 1 / 1 pts
Refers to the way we perceptually complete objects that are in reality not complete
Similarity
Proximity
Con nua on
Correct!
Closure
Ques on 4 1 / 1 pts
Harmony
Propor on
Correct!
Balance
Movement
Contrast
Ques on 5 1 / 1 pts
Elements that are symmetrical to each other tend to be perceived as a unified group.
Correct!
Symmetry
Common Fate
Balance
Figure Ground
Ques on 6 0 / 1 pts
Contrast
Movement
Balance
Correct Answer
Harmony
Ques on 7 0 / 1 pts
We have a natural tendency to start at the upper-le corner of the page and move in a diagonal Z mo on to the lower-right corner of
the page.
Contrast
You Answered
Propor on
Balance
Harmony
Correct Answer
Movement
Ques on 8 1 / 1 pts
Fonts that are designed to look like handwri ng; the le ers do not connect.
Correct!
Cursive
Sans Serif
Text
Script
Serif
Ques on 9 0 / 1 pts
When things appear to be similar to each other, we group them together. And we also tend to think they have the same func on.
Correct Answer
Similarity
Symmetry
Closure
Ques on 10 1 / 1 pts
Once you have an ad with the copy and design elements in place, it’s me to prepare a finished layout for your client’s approval. Using
a computer, you can produce a presenta on ad that is nearly as finished as what will be submi ed for publica on.
Correct!
Ready
Run
Research
Revise
Roughs
Ques on 11 1 / 1 pts
Balance
Correct!
Propor on
Contrast
Harmony
Ques on 12 0 / 1 pts
Harmony
You Answered
Balance
Correct Answer
Movement
Propor on
Ques on 13 0 / 1 pts
You Answered
Harmony
Correct Answer
Contrast
Movement
Balance
Ques on 14 1 / 1 pts
Contrast
Movement
Correct!
Balance
Propor on
Harmony
Ques on 15 1 / 1 pts
Correct!
Contrast
Propor on
Harmony
Balance
Ques on 16 0 / 1 pts
Correct Answer
Con nua on
You Answered
Closure
Proximity
Similarity
Ques on 17 0 / 1 pts
Figure Ground
Correct Answer
Similarity
Closure
You Answered
Con nua on
Ques on 18 1 / 1 pts
Proximity
Closure
Similarity
Correct!
Con nua on
Ques on 19 0 / 1 pts
Con nua on
Proximity
Correct Answer
Closure
You Answered
Similarity
Ques on 20 1 / 1 pts
Correct!
Figure Ground
Proximity
Similarity
Closure
Ques on 21 1 / 1 pts
True
Correct!
False
Ques on 22 0 / 1 pts
If your audience is quickly bored with your ad, you’re going to communicate much anything.
Correct Answer
False
If your audience is quickly bored with your ad, you’re not going to communicate much of anything.
Ques on 23 1 / 1 pts
In designing your adver sement, keep its purpose foremost in your mind.
Correct!
True
False
Ques on 24 1 / 1 pts
Correct!
True
False
Ques on 25 1 / 1 pts
Because you have their a en on only briefly, your design must help the audience remember the message.
Correct!
True
False
Ques on 26 0 / 1 pts
Where you place informa on in the ad, how large you make that informa on, and how you display it in rela on to other elements in
the ad can strengthen or diminish its importance.
Correct Answer
True
You Answered
False
Ques on 27 1 / 1 pts
Correct!
True
False
Ques on 28 0 / 1 pts
The pre est ad is worthy unless what you want to convey to your audience is clear, understandable, and useful to them.
Correct Answer
False
The pre est ad is worthless unless what you want to convey to your audience is clear, understandable, and useful to them.
Ques on 29 1 / 1 pts
White space provides clues as to what elements belong in which group. It also helps separate individual elements and groups of
elements.
Correct!
True
False
Ques on 30 0 / 1 pts
You’re thinking visually, whether you know it or not when you a empt to find the right words to explain product benefits.
Correct Answer
True
You Answered
False
Ques on 31 1 / 1 pts
Designing is like wri ng. You have to put your imagina on to work to produce vibrant headlines and powerful text
Correct!
True
False
Ques on 32 1 / 1 pts
A though ul design needs to relay as much informa on as possible to the audience in the longest me possible.
True
Correct!
False
Ques on 33 1 / 1 pts
Correct!
True
False
Ques on 34 1 / 1 pts
Carefully placed informa on breaks the facts into diges ble messages—some visual, others textual; some large, others small.
Correct!
True
False
Ques on 35 1 / 1 pts
Because white space helps in placing the focus on some elements it is used by designers to create hierarchy.
Correct!
True
False
Ques on 36 0 / 1 pts
Correct Answer
Novelty
You Answered
Cursive
Script
Sans Serif
Serif
Text
Ques on 37 1 / 1 pts
c7
Novelty
Correct!
Sans Serif
Serif
Cursive
Text
Script
Ques on 38 1 / 1 pts
Correct!
Text
Novelty
Sans Serif
Serif
Ques on 39 1 / 1 pts
Correct!
Text
Novelty
Cursive
Script
Ques on 40 1 / 1 pts
Correct!
Script
Serif
Text
Novelty
Sans Serif
Cursive
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