Prior to 

1989's release, Swift stressed the importance of albums to artists and fans. [152] In November
2014, she removed her entire catalog from Spotify, arguing that the streaming company's ad-
supported, free service undermined the premium service, which provides higher royalties for
songwriters.[153] In a June 2015 open letter, Swift criticized Apple Music for not offering royalties to
artists during the streaming service's free three-month trial period and stated that she would
pull 1989 from the catalog.[154] The following day, Apple Inc. announced that it would pay artists
during the free trial period,[155] and Swift agreed to let 1989 on the streaming service.[156] Swift's
intellectual property rights holding company, TAS Rights Management, filed for 73 trademarks
related to Swift and the 1989 era memes.[157] She then returned her entire catalog plus 1989 to
Spotify, Amazon Music and Google Play and other digital streaming platforms in June 2017. [158] Swift
was named Billboard's Woman of the Year in 2014, becoming the first artist to win the award twice.
[159]
 At the 2014 American Music Awards, Swift received the inaugural Dick Clark Award for
Excellence.[160] On her 25th birthday in 2014, the Grammy Museum at L.A. Live opened an exhibit in
her honor in Los Angeles that ran until October 4, 2015, and broke museum attendance records. [161]
[162]
 In 2015, Swift won the Brit Award for International Female Solo Artist.[163] The video for "Bad
Blood" won Video of the Year and Best Collaboration at the 2015 MTV Video Music Awards.[164] Swift
was one of eight artists to receive a 50th Anniversary Milestone Award at the 2015 Academy of
Country Music Awards.[165] At the 58th Grammy Awards in 2016, 1989 won Album of the Year
and Best Pop Vocal Album, and "Bad Blood" won Best Music Video. Swift was the first woman and
fifth act overall to win Album of the Year twice as a lead artist.[166]