UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

Course: Research and Intelligence

Participants:
M. WAQAR F2019331001
DAVID BACKEL F2019331034
CH. M. SHARJEEL F2019331019
M. AHMAD F2019331013
M. MUNEEB F2019331030
Submitted to:
Ali Hassan Bukhari
Research statement
Study of Consumers' Preference towards Branded & non-branded Tea with Reference to
household.
Objectives of the Research
 To identify the factors of consumer preference towards branded and non-branded tea in
households.
 To study consumer preference with in context of age and income.
 To get the ratio about tea consumption.
 How much households like branded and non-branded tea.
 To get an idea of which one is more preferable.
 To know about the how Customer certified with their tea.
 To know about the Quality Insurance.
 To know about the brand Loyalty.
 To get the knowledge on the base of age wise.
Variables:

 Brand Name  Price  Quality

 Quantity of tea  Packaging  Offer
 Taste  Color  Promotion
 Availability  Tea Size  Family Liking
 Time  Family Size  Shifting
 Product Class  Personal  Area
Choice/Preference
 Education  Income  Place
 With Sugar  Sugar-free  Gathering
 Illness  Weather  Alike
Questionnaire:

We are the Student of BS (O&SC) in University of Management and Technology in C2 Johar town,
Lahore. It was assigned to us as a task to conduct a survey on tea consumers. Please fill this
Questionnaire, you are required to select one option only. Your response will be highly appreciated.

1. Do you Consume tea?

 Yes  No
(If your answer is no please skip all the Question and fill the personal
information)

2. What is type of tea you like?

 Branded  Non-Branded
(If you like non-branded tea please skip the Question
no. 3)

3. What is the name of your favorite brand?

 Lipton  Tapal
 Vital  Taz dam
 Nestle  Qamar
 Supreme  Brooke Bond
 Other
If other, please specify _______
4. What is most favorite thing you like about your brand?

 Taste  Smell
 Color  Pecking
 Marketing

Please give the rating to the following Questions 5 to 7. Rating is following as:

1. Strongly Not good 2. Not Good 3. Normal 4. Very Good 5. Strongly very good

Taste of tea 1 2 3 4 5
Color of tea 1 2 3 4 5
Smell of tea 1 2 3 4 5

For 8 and 9
1. Strongly Disagree 2. Disagree 3. Normal 4. Agree 5. Strongly agree
 Can you
promote your
brand in your 1 2 3 4 5
friends and
family?
Do you think
tea is harmful
for your 1 2 3 4 5
health?

10. Do like tea when you are tired or in a bad mood?

 Yes  No
11. Do you drink tea to avoid sleeping?

 Yes  No

12. Do you serve tea to the Guest?

 Yes  No
13. Are you satisfied with your Brand?

 🙂  😐  ☹
14. What quantity of tea do you purchase?

 Small  Medium
 Family Pack  Size
15. Which type of flavor tea do you like?

 Green Tea  Black Tea  Black Tea with milk

16. Which category from below likes tea the most in your family?

 Teenage  Adults  Older

17. In which weather you like to drink tea the most?

 Summer  Winter
 Autumn  Spring
18. With whom do you enjoy your tea with?

 Friend  Guest
 Family  Self
19. How many cup of tea do you consume in a day?

 1  2
 3 
Other
If other please specify _______
20. Would you change your preference of buying tea if you get promotional schemes?

 Buy one get one free  50% off  Free Samples

21. Do you feel relief by taking tea?

 🙂  😐  ☹
22. Are you satisfied with your branded or non-branded tea prices?

 Yes  No

Personal Information

Name: _________________

Age: 15-25 26-35 36-50 51 and above

Gender: Male Female

Income: 25,000-35,000 36,000-50,000 51,000 and above

Area: ___________

Mobile no: _______________ (optional)

Occupation: ________________ (optional)

Education: Matric Intermediate Bachelor MS PhD