1.

Hindustan Unilever Limited (HUL) is the largest manufacturer of fast-moving consumer

products in India. It has a long 80-year history in this industry. About nine out of ten Indian
families utilise HUL products. The company works daily to improve people's lives by making
them feel and look beautiful through its many brands and services. The main items are food,
personal care, cleaning supplies, and water purifiers. It has about 35 brands available that fall
into 20 various categories, such as packaged foods, detergents, soaps, skin care, deodorants,
tea, coffee, ice cream, and many more. The inventiveness of this business is its main
competitive edge. HUL's research division often develops new products, helping the company to
dominate the consumer goods industry.

P&G is a well-known American multinational consumer products company with headquarters in

Ohio. There are many consumer goods made there. The company does business. The
company's activities are broken down into the following five categories: grooming, health care,
fabric and home care, beauty, and baby, feminine, and family care.
In about 180 countries and territories, the corporation typically distributes its products through
grocery shops, department stores, merchandisers, membership club stores, baby stores, online
stores, and many more channels. It is a large provider of hygiene and medical materials. One of
P&G's key advantages is the existence of its own brands, which both clients and staff value. It
has a large assortment of products

3.Nestle:
Switzerland is home to the food processing business Nestle. Based on sales, Nestle, which was
founded in 1866, is the biggest food corporation in the world. Nestle produces a wide range of
goods, such as pet food, medical food, infant food, breakfast cereals, bottled water, tea, and
coffee, dairy products, confections, and frozen and frozen-thawed meals. About eight factories
and several co-packers are owned by the corporation. It is a vibrant organisation that offers its
customers a variety of items that meet international standards. The firm has around 200 brands,
ranging from well-known international names to regional names, and its goods are sold in
roughly 191 nations. that was done

The world's largest organisation dedicated to food and nutrition research is Nestle's and
development centre.
Hotel competitor:
Leela Inns:

C.P. Leela established the upscale Leela Hotels chain in India in 1986. Nair, Krishnan. There
are nine opulent hotels and palaces in this hotel complex. The firm's principal objective is to give
guests a beautiful and unforgettable stay at one of its five-star hotels while also capturing the
spirit of India. Over the years, this goal has been pursued continuously by the company. In the
last 30 years, Leela Hotels has developed into a world-class collection of nearly nine award-
winning luxury hotels that are dispersed among India's most popular tourist areas.
brand and being the dominant player in the hotel industry are this hotel's key strengths. There
are around seven five-star hotels in the nation that control 2128 rooms. Leela Hotels is regarded
as a top ITC competitor due to the calibre of their accommodations and its customer service.

Hotels Taj

An multinational network of resorts and hotels with its main office in Mumbai, India is called the
Taj group of hotels. It was established in 1903 by the Tata Group. About 99 hotels and resorts
are operated by the company, with 83 of them in India and 16 in other nations. Each Taj hotel
offers a fusion of Indian hospitality, contemporary luxury, and first-rate service, whether it be in a
world-famous landmark, a modern business hotel, a beach resort, or a magnificent palace. The
TajMahal Palace, a famous landmark hotel in Mumbai, has become a model for luxury and
excellent living. It is regarded as India's top chain of upscale accommodations. Taj Group of
Hotels is regarded as a major ITC competitor because of its strong brand recognition.

Cigarette Market Competition:

Robert Morris:
Philip Morris International is without a doubt a major ITC competitor in the cigarette sector, with
brands like Marlboro, L&M, and others under its belt. The cigarette brands produced by Philip
Morris, a firm with American roots, are sold all over the world. Cigarettes are a significant source
of income for ITC, and Philip Morris targets ITC in the premium cigarette market. Philip Morris
purchased Godfrey Phillips, a significant cigarette maker and distributor in India that is mostly
ITC's domain. ITC's market share is being challenged by Philip Morris' combined strength and
wealth.

c) CPM and EFAS analysis

internal analysis with the VRIO Framework (c)

The ITC Limited India First VRIO Analysis demonstrates the high value of ITC Limited India
First's financial resources, which are used to invest in new external prospects. These aid ITC
Limited India First in fending off outside challenges.

ITC Limited India First's native food items are a significant resource since they are particularly
distinctive, according to the VRIO Analysis. Customers therefore believe these to be of great
value. Due to the uniqueness of these items, people value them higher than the competition.

The ITC Limited India First VRIO Analysis demonstrates the importance of the company's
people as a resource. A sizable fraction of the personnel has received advanced training, which
boosts the organization's output productivity. Additionally, the workforce is devoted, and the
company has strong employee retention rates. The end users of the products made by ITC
Limited India First benefit more from all of this.

ITC Limited India First's patents are a valuable asset, according to the VRIO Analysis, as they
let the company to market its products without facing any competition. ITC Limited India First
earns more money as a consequence. When ITC Limited India First licences these patents to
other producers, it also receives licencing income.

The distribution network of ITC Limited India First is a significant resource, according to the
VRIO Analysis. This enables it to connect with an increasing number of clients. ITC Limited
India First will benefit from higher revenues as a result. Additionally, because the items are
readily available, it assures that promotional efforts result in sales.

ITC Limited India First's cost structure is not a useful resource, according to the VRIO Analysis.
This is because the manufacturing processes result in higher costs than those of the
competitors, which has an impact on the firm's total earnings. Therefore, it has to address its
cost structure, which is a competitive disadvantage.

The research and development of ITC Limited India First is not a useful resource, according to
the VRIO Analysis. This is because the costs of research and development outweigh the
advantages that innovation brings. In the last few years, there haven't been many
groundbreaking items or unique features. Research and development therefore provide ITC
Limited India First a competitive disadvantage. It is advised that the research and development
teams be strengthened and that their expenses be reduced.

Rare
The VRIO Analysis of ITC Limited India First reveals that the financial resources of the company
are scarce. Only a small number of businesses in the sector have substantial financial
resources.
According to ITC Limited India First VRIO Analysis, indigenous food products are not
considered to be unusual. These are readily available on the market from rival businesses. That
implies that rivals may utilise these resources similarly to ITC Limited India First and undermine
competitive advantage. This implies that ITC Limited India First enjoys competitive parity as a
consequence of the indigenous food items. ITC Limited India First can still utilise this resource
since it is useful.

According to the VRIO Analysis of ITC Limited India First, the company's personnel are a scarce
resource. Unlike employees at other companies, these workers have extensive training and
expertise. These workers are less likely to depart for other companies because of the higher
pay and working conditions.

According to the ITC Limited India First VRIO Analysis, the company's patents are a scarce
resource. These patents are hard to come by and are not held by rivals. As a result, ITC Limited
India First can use them unhindered by rival companies.

The VRIO Analysis of ITC Limited India First determined that the distribution network is a scarce
resource. This is due to the fact that it would take a lot of money and effort for rivals to develop
a distribution network that is superior than that of ITC Limited India First. Very few businesses in
the sector also have these.

Imitable

The ITC Limited India First VRIO Analysis determined that it would be expensive to replicate
ITC Limited India First's financial resources. The corporation has amassed these resources
throughout the years through consistent profitability. For rivals and new entrants to amass huge
sums of money, they would need to generate comparable earnings over a protracted period of
time.
According to the VRIO Analysis of ITC Limited India First, it is not very expensive to copy local
food goods. If competitors spend a lot of money on research and development, they can also
obtain these. Additionally, these do not call for years of expertise. As a result, ITC Limited India
First's native food goods provide it a short-term competitive edge that rivals can eventually
equal.
According to the ITC Limited India First VRIO Analysis, the personnel of ITC Limited India First
are also not difficult to replicate. This is due to the fact that other businesses can teach their
personnel to increase their abilities. These businesses may also hire workers from ITC Limited
India First by providing greater pay, perks, and employment prospects. As a result, ITC Limited
India First's staff is a resource that offers a short-term competitive advantage. These may
eventually be acquired by the competition.

The VRIO Analysis of ITC Limited India First found that the patents of ITC Limited India First are
highly difficult to replicate. This is due to the fact that copying a patented product is illegal. The
process of creating comparable resources and obtaining a patent for them is similarly
expensive.

According to the ITC Limited India First VRIO Analysis, the distribution network of ITC Limited
India First is also exceedingly expensive for competitors to copy. ITC Limited India First has
steadily developed this over the years. If competitors want to copy a comparable distribution
method, they would need to invest a lot of money.

Organisation

The organisational structure of ITC Limited India First's financial resources is designed to
maximise value as determined by the VRIO Analysis. These resources are strategically
employed to make the proper investments, take advantage of opportunities, and counter
threats. As a result, ITC Limited India First is able to maintain its competitive edge thanks to
these resources.

According to the ITC Limited India First VRIO Analysis, the ITC Limited India First Patents are
not effectively organised. This indicates that the organisation is not making the most of these
patents. If ITC Limited India First starts selling patented items before the patents expire, an
untapped competitive advantage that already exists might be transformed into a long-lasting
competitive advantage.

The VRIO Analysis of ITC Limited India First has organised the distribution network of ITC
Limited India First. By making sure that goods are offered at all of its shops, ITC Limited India
First leverages this network to connect with its clients. As a result, ITC Limited India First is able
to maintain its competitive edge thanks to these resources.
A continuous competitive advantage is provided by the financial resources and distribution
network, according to the VRIO Analysis of ITC Limited India First. The patents represent an
untapped source of competitive advantage. Employees have a momentary competitive edge.
Local food goods are competitively equal. Last but not least, ITC Limited India First's cost
structure hurts its ability to compete. Additionally, R&D is a competitive disadvantage.

Value Chain Analysis and Competitive Advantage Leveraging

principal pursuits:

The Value Chain graph shows that ITC has five broad categories of primary activities:

LOGISTICS INBOUND:

These tasks relate to receiving and keeping track of the goods' inputs. It may also involve
product storage, material handling, and architecture for receiving and holding goods.
consumer data for a digital media business. Currently, the corporation outsources the majority
of its
Inbound logistics operations.
OPERATIONS:

actions that assisted the organisation in converting raw materials into completed goods. It
implies
Using plastic to create finished goods and consumer information to target clients with adverts
according to their usage patterns, etc.
DISTANCE LOGISTICS:

ITC undertook those actions to route the finished product distribution.

friends and last-minute shopping. The following actions are included in outbound logistics:

Order fulfilment and distribution, wholesalers and outlets, and warehousing

Community.

Sales and marketing:

ITC engages in these operations to provide channels via which the customer may buy a
company's goods. Deals power the executives, advertising and promotion, showcasing,
estimating, channel selection, and other things are among these actions.

In order for the product to be used successfully, ITC must provide after-sale services. Providing
services
ITC can include things like software programme alignment, training, and product-ahead and
backend alignment.
provision of parts, installation assistance, and after-sale maintenance
auxiliary activities

ITC's supporting activities are what provide the association's primary activities support. Porter

divided the Support Activities into four broad categories, and each category of support activity is
further divided into distinct worth activities that are unique to the industry in which ITC operates.
The four standard strengthening exercises are:

COMPANY STRUCTURE:

At ITC, firm infrastructure maintenance activities include, for instance, quality

general administration, planning, legal administrations, financial management, and

Bookkeeping.

ITC's firm infrastructure initiatives support the whole value chain, but the extension is different.

ITC is a large organisation, even inside the company, thus. For instance, at ITC, financial and
administrative matters are managed at the corporate level, whereas quality control,
bookkeeping, and legal matters are managed at the level of the speciality unit.

MANAGEMENT OF HUMAN RESOURCES:

In a time when every organisation is attempting to become a learning organisation, Human

Resources management is essential to any association's success. HRM upholding activities

include hiring, recruiting, skill assessment, planning for human resources, training, and
development.
Selection and compensation at the corporate and speciality unit levels. The board has the upper
hand in each company, but in some industries it is a distinguishing aspect. For instance, HR
serves as the primary source of competitive strategy in counselling businesses.

DEVELOPMENT OF TECHNOLOGY

Practically all activities in advanced association are supported by technology. Innovation

improvement is now a source of advantage in the business of innovation. At ITC, procedures
like innovation selection, field testing, measure designing, part plan, and highlight plan may be
used to promote innovation.

ITC'S PROCUREMENT ACTIVITIES:

At ITC, procurement activities include those that are engaged to purchase inputs that are

employed by the value chain of ITC. The actual purchase of inputs is excluded. sources of
purchased information may include office supplies, equipment, research facility equipment, and
raw materials.

structures and hardware. Acquisition uses technology for a number of items, including
techniques, seller executives, data framework, store network accomplice capacity rules, and
continual execution evaluation, just like any other value chain activity.

c) A business plan utilising the Osterwalder framework

f) IFAS Matrix, which uses the TOWS Matrix to provide strategic choices.

g) IE Matrix with SPACE Matrix for Strategy Analysis and Decision Makingh) Organizational
Structure for Implementing Strategies

Alignment

An organisational restructuring based on a divisional framework was implemented. Robust

The independent "investment" centres' performance measurement procedures were

painstakingly
created. A complex management accounting system served as support for these. Additionally, a
new three-tiered corporate governance framework was established. In accordance with this
plan, ITC's Board of Directors was tasked with overseeing strategic decisions, a Corporate
Management Committee handled strategic management, and Divisional Management
Committees were in charge of the day-to-day operations of their various companies.

Ability

Finally, you need to provide your company with the people resources it needs to carry out your
strategy.

You must spend execution time to multiplying your talent and using your employees in the most
effective way possible, whether you're tackling projects that support training, technology, or
hiring.

The final component of your execution excellence jigsaw is to choose plan targets that boost
performance both individually and overall.

Architecture

Your base is architecture. Do you have the tools necessary to carry out your plan?

When creating your strategy, you may pick initiatives that help the examination of your
organisational infrastructure by utilising architecture as one of your primary initiative buckets.

The majority of Performance Improvement activities fall under this category; you should
continuously improve your procedures, evaluate your resources and expenses, and examine all
of your decision-making processes for bottlenecks and excessive bureaucracy. These two
factors must coexist in a careful balance, and each organisation has its own.
Agility

Look at how fast and confidently you can react to the surroundings and a strategy. Establishing
a dynamic atmosphere enables your business to pick up knowledge quickly and make wiser
judgments.Agility is typically to blame for upsetting your balance when developing your plan. If
you place too much emphasis on quick action, you run the danger of sacrificing planning and
long-term objectives in favour of responding to immediate effects.

Create campaigns to involve these quick reaction mechanisms inside your organisation so that
you can rely on them when necessary.

Summary: 3

ITC is a professionally run organisation that is dedicated to generating long-term benefit for the
country.

the stockholder, and. It has a strong organisational culture that is based on its fundamental
beliefs in empowerment and respect for others. Its corporate governance rules and processes
are excellent, supporting its idea of creating value across the board. These are ITC's corporate
strategies:

• Develop a portfolio of world-class companies that are the greatest at what they do to provide
various growth drivers.

synchronises organisational capacity with market prospects in both the domestic and
international markets.

• Keep paying attention to the chosen portfolio of FMCG, hotels, paper, paperboards &
packaging, agribusiness, and IT.

• Evaluate each company's overall health in terms of market position, profitability, and internal
vitality.

• Ensure that each of its enterprises is of the highest calibre and competitive on a global scale.

· Boost the portfolio's ability to compete through synergies created by combining the numerous
talents and skills found across ITC's many companies.
• Fostering competent and dedicated top executives will create diffused leadership inside the
organisation.

management groups for every firm.

Constantly improve and develop corporate governance procedures and frameworks to spur
innovation.

The share price of ITC reflects all of the aforementioned tactics.

5 years of itc share price

5. Write a logical conclusion that integrates your research findings and discusses the
relationship between strategy formulation, analysis, and implementation.

The main inference that can be drawn from the aforementioned position is that Itc is a tobacco
monopoly that wants to diversify and invest the enormous sums of money it makes from selling
cigarettes in numerous other industries, including fmcg, hotels, agribusiness, paperboards, etc.
in order to have a diverse portfolio that can protect it from its primary problem, government
interference, i.e. a ban or tax on cigarettes because of their link to consumer safety.

as a result

Thus, a multifaceted strategy is being followed to increase value for all stakeholders. The
essential

The tenets of this strategy are

1. Developing Horizons: Energizing the ITC of the Future

2. Utilizing Enterprise Strengths to Develop Unique Sources of Competitive Advantage

3. World-Class Indian Brands: Building Lasting National Value

4. Increasing Farmer Incomes by Developing Competitive and Resilient Agri Value Chains
5. Driving Competitive Growth by Energizing Innovation

6. The Digital Dividend: How to Use It

7. Supporting the Make in India vision through creating national assets

8. Sustainable Community Development

9. World-class Talent Acquisition and Development

ITC has constantly emphasised the long term in its diversification efforts. For instance, the
business introduced a variety of shampoos, conditioners, shower gels, and soaps in 2007 to join
the very competitive personal care sector. Success, however, proved elusive in the face of
steadfast opposition from practically every significant FMCG multinational company in India.
There was little "trial and acceptance" of these brands, despite the firm having its fundamental
brand KPIs right and showing a desire to invest.

Although the struggle was brutal, ITC never lost hope. ITC said that building brands was difficult
and advised patience. ITC always saw things in the long run and was determined to keep
working toward its goal of dominating the FMCG market in the nation.

ITC also honed its capabilities through vertical integration in line with its visionary strategy. For
instance, the business made investments in cutting-edge facilities for its internal packaging
segment. As packaging plays a crucial role in enhancing the product appeal, which is essential
to FMCG success, it was important to ensure both quality and confidentiality.
The company made significant investments into its hotels sector throughout the protracted
period of decline during the years after the 2008 crisis, letting go of an excessive focus on
tactical outcomes. Because to this dedication, ITC currently runs the second-largest hotel
network in India, with 105 hotels spread over almost 90 different sites. Due to their specialised
nature, the financial markets typically do not favour long-term thinking. Therefore, in order to
meet short-term market expectations, businesses must perform at least as well as their rivals.
ITC holds that corporate leadership requires planning to create a long-term, stable competitive
advantage while also building the resilience necessary to survive and make it through the
immediate challenges.

Itc's Stock Princess and other fmcg rivals in FY22

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fmcg-major-153-18-08-2022

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https://www.itcportal.com/about-itc/shareholder-value/report-and-accounts.aspx

https://www.itcportal.com/about-itc/shareholder-value/annual-reports/itc-annual-report-2022/
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https://www.itcportal.com/about-itc/index.aspx

https://www.moneycontrol.com/india/stockpricequote/diversified/itc/ITC

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structure.aspx