ILLY CAFFÈ

Prof. Paolo Morosetti

paolo.morosetti@unibocconi.it
INSTRUCTIONS 2

• Read the case thoroughly and look at the information included in this slide deck to learn more
about Illy’s family, Gruppo Illy and its holdings [Illy Caffè and Polo del Gusto].

• Think through the Illy Caffè business model and key industry dynamics.

• Prepare a presentation to answer the following questions:

– What are the key strategic differentiators of the Illy Caffè business model? Is
it strategically sustainable? Why?
– What main business challenges should Illy Caffè face to thrive?
– What are the main strengths and benefits of Illy Caffè as a family business?
– What kind of benefits should the possible IPO of Illy Caffè bring to the family in the medium term?
What implications for the family?
– What is the entrepreneurial role of a family across the generations or stages of family businesses/
ownership development?

• Be ready to present your reflections in a max of 5 min.

LINKS TO 3

• Gruppo Illy web site: www.illy.com/en-ww/who-we-

are/illycaffe-history

• Latest news on ownership/ family dynamics:

www.campdenfb.com/article/fb-roundup-illycaffe-melia-
hotels-international-arcelormittal
BUSINESS MIX AND GROUP STRUCTURE 4

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FAMILY GENOGRAM 5

FRANCESCO

ERNESTO

RICCARDO ANDREA ANNA FRANCESCO

1 daughter 3 daughters 1 daughter 4 sons and daughters

NEW CEO | ILLY CAFFE’ | JANUARY 2022 6

• Illy Caffè heads to Piazza Affari and calls a new CEO to

lead the company for the crossing on the financial
markets. From the Kiko group, where she worked
alongside the Percassi family, Cristina Scocchia will
move to Illycaffè where she will hold the position of CEO
from January 2022.
• The board of directors, chaired by Andrea Illy and of
which the same manager has been a member since
2019, thus approved the appointment of the heir of
Massimiliano Pogliani, the first to be outside the family,
who remained at the helm of the company for two terms.
• As reported in a note from the company, the goal of the
new CEO will be to bring the Trieste Group to listing on
the stock exchange, "in consideration of the positive
phase of the capital market and the desire to start the
listing process".
• Scocchia, born in Sanremo (Liguria), graduated from
Bocconi University and PHD from Turin University,
worked for Procter & Gamble for many years, before
moving on to the helm of L'Oreal Italia. Since 2017 he
has been CEO of the Kiko group.