INNOVATION -I

Hour 5&6 on 26th Aug’22

Prof. Hari Prakash Karcherla
  Creative mindst
 Innovation & Creativity differences
Recap of 19th  Types of Innovation

Aug session  Creative writing(story building)

 Convergent and divergent thinking
 Creativity modes..
3 Modes of
thinking
Three modes of
thinking

1. Convergent
2. Divergent
3. Lateral
Divergent
&
Convergent
thinking
Enterprise
today -
Challenges

 Problems galore/Needs decision making skills/ resources/management etc.

Convergent
Divergent
Lateral
 Collaborative
Creativity

Creative collaboration is the process of

working with others to accomplish a
shared goal in an innovative way.
  Group 1 • Group 4
(Kitchen knife)
(Note book/diary)

Game of 100
possibilities –
Collaborative creativity
 Group 2
(Umbrella) Group 5
(Hawai Chappal)

As a group sit for 5 minutes and

write multiple uses of these items

 Group 3 Group 6
(Leather Belt)
(Plastic bottle)
3M
3M and
Innovation
Game of 20
Circles
SCAMPER
Process
  S= Substitute Scamper questions:
 C= Combine
Substitute: What other materials can be used?
 A= Adapt Combine: Can this product be combined with other
SCAMPER  M= Modify to improve?
Adapt: For another purpose
 P= Put to another use Modify: Change the look of the product
Put to other use: In another industry?
 E= Eliminate
Eliminate: Features/Parts u can eliminate
 R= Reverse Reverse: What happens if we reverse the process
 1. Create physical workspaces that are conducive to creativity.
The physical space in which a team is working can have a significant
impact on their ability to be creative. Creating a workspace that makes
it easy for team members to think outside the box while also
collaborating will set them up for success.
2. Create teams with people whose skills complement each other.
When you create teams to work on different collaborative projects,
choose team members whose skill sets complement each other, they
should also have mutual respect for one another’s work and be able to
Tips – effectively communicate.
Creative Collaboration 3. Avoid micromanaging your team.
Give your team space to not only implement and experiment but also
learn along the way.
Empower your team to ask for what they need so that you don’t feel
obligated to constantly check in with them.
4. Share your progress often.
Creative collaboration isn’t just about the end result. Your team can
learn a lot during the process itself.
5. Hold shorter meetings to avoid burnout.
Creative burnout is real for marketers and other creative team
members. With so much to do, the last thing anyone wants is another
meeting that could have been an email. The team also needs time to
process and implement what they discuss as well as time to rest.
 Process

Microsoft Launches
Taj Mahal Inspired
Office | Microsoft
IDC Noida | Eagle
Eye Films |
Microsoft -YouTube
 The following tips can also help you build lateral thinking skills:
1.The random entry idea: we need to be open to input. We usually tend to focus, but
in lateral thinking, it is ok to let the mind wander. To do this, you can choose a random
word from the dictionary or pick an image and find a way to make them fit into a
situation.
2.Alteration: By challenging the things we take for granted, our mind moves outside of
the box. Picture a situation and try taking elements out of the picture, or alter the order
Tips for Lateral of a story, then see where that takes you. The key question is “what if?”.
3.Reverse thinking: Ask yourself “what’s the one thing I should not be doing?” or
thinking “what if I stopped doing X?”. Doing the opposite of what conventional wisdom suggests
creates the ideal conditions for novel thinking.
4.Alter the narrative: It’s often said that humans process everything through six
master narratives: Quest, Voyage and Return, Rebirth, Comedy, Tragedy, Overcoming
the Monster, and Rags to Riches. Choose a situation or a problem, identify the
narrative, and reframe it using a different one.
5.Rolestorming: Think about what someone else would do to tackle your problem.
This personage could be a successful business person, a sports figure, a competitor, or
even a relative. The more “remote” or different from you this person is, the more
insights you are likely to find.
Happydent
Figure 4.2 from The Leader's Guide to Lateral
Thinking Skills: Unlocking the Creativity and
Innovation in You and Your Team | Semantic
Scholar