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    Launch Play Book

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    ajay1kumar-81
    The document outlines parameters for selecting locations to launch a news reporting app, including smartphone penetration, urban density, literacy, network connectivity, and local ad revenue. It describes the process for hiring reporters through referrals, apps, and social media, verifying their experience and credentials. An active reporter is defined as one who submits a minimum of 5 news items from their area each month in a timely fashion with original media. Factors that make reporters active include timely processing of payments and news, easy submission processes, and good communication.

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    Launch Play Book

    Uploaded by

    ajay1kumar-81
    14 views2 pages
    The document outlines parameters for selecting locations to launch a news reporting app, including smartphone penetration, urban density, literacy, network connectivity, and local ad revenue. It describes the process for hiring reporters through referrals, apps, and social media, verifying their experience and credentials. An active reporter is defined as one who submits a minimum of 5 news items from their area each month in a timely fashion with original media. Factors that make reporters active include timely processing of payments and news, easy submission processes, and good communication.

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    The document outlines parameters for selecting locations to launch a news reporting app, including smartphone penetration, urban density, literacy, network connectivity, and local ad revenue. It describes the process for hiring reporters through referrals, apps, and social media, verifying their experience and credentials. An active reporter is defined as one who submits a minimum of 5 news items from their area each month in a timely fashion with original media. Factors that make reporters active include timely processing of payments and news, easy submission processes, and good communication.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    14 views2 pages

    Launch Play Book

    Uploaded by

    ajay1kumar-81
    The document outlines parameters for selecting locations to launch a news reporting app, including smartphone penetration, urban density, literacy, network connectivity, and local ad revenue. It describes the process for hiring reporters through referrals, apps, and social media, verifying their experience and credentials. An active reporter is defined as one who submits a minimum of 5 news items from their area each month in a timely fashion with original media. Factors that make reporters active include timely processing of payments and news, easy submission processes, and good communication.

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    of 2

    Location selection Parameters

    1. Smartphone Penetration
    2. Urban Density
    3. Literacy
    4. Stinger Network
    5. Local Business Ad Revenue

    Reporter Hiring
    1. Referrals
    ● From Reporters
    ● From Industry/Employee
    ● Network(Someone From that district will know at least one reporter)
    2. Soliciting Through App
    ● Neighbouring districts before launch
    ● In the district after launch
    3. Social media postings for requirement

    Reporter Verification
    ● Experience of at least 2 years
    ● Government Accreditation and Present Company Id Card

    Time taken to launch a location :- 2 - 4 days

    Active Reporter - definition


    ● Minimum 5 news from his constituency at least 29 days a month
    ● Fast Coverage of news with live/original media
    ● Reliable and approachable by content team

    Factors that make a reporter active


    ● Timely processing of news
    ● High Approval rate
    ● Timely payment of salaries
    ● Ease of sending news
    ● Good communication/relationship management

    Reporters per district - 1 reporter in each constituency /2 in bigger constituencies

    Active Districts in terms of Reporters - Karimnagar,


    What have you done in those districts to make reporters active

    How do you verify news :-


    1)We hire only experienced and government accredited reporters
    2)We call the user for extra details and verify the media sent by them,If needed we send our
    local reporter for further verification

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