INDUSTRIES & MARKETS

Mobile apps in Vietnam

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 Table of Contents

01 Mobile internet 04 Social media apps

Internet users in Vietnam 2010-2025 04 Leading social media apps in Vietnam in Q1 2022 23
Mobile internet users in Vietnam 2010-2025 05 Leading primary social media apps in Vietnam in Q1 2022 24
Mobile broadband penetration forecast in Vietnam 2010-2025 06 Leading social media apps for casual scrolling Vietnam in Q1 2022 25
Market share of mobile operating systems Vietnam 2009-2021 07 Leading social media apps to watch short videos in Vietnam in Q1 2022 26
Market share of mobile vendors in Vietnam 2021 08
05 Mobile game apps
02 App overview Number of newly released mobile games Vietnam 2018-2021 28
Consumer expenditures on mobile apps Vietnam 2018-2021 10 Number of mobile games downloads Vietnam 2017-2021 29
Number of mobile apps downloaded Vietnam 2018-2021 11 Time gamers spent playing video games each week Vietnam 2021 30
Leading Android mobile apps categories based on downloads Vietnam 2020 12 Most popular devices for playing video games Vietnam 2021 31
Leading Vietnamese Android app publishers Vietnam 2021, by download 13 Most popular mobile esports games 2020, by number of downloads 32
Share of apps of major Vietnamese Android publishers Vietnam 2021, by category 14
Leading iOS mobile apps categories based on downloads Vietnam 2020 15 06 Dating apps
Leading mobile apps among iOS users based on usage length Vietnam 2021 16 Penetration rate of mobile dating apps in Vietnam 2020 34
Frequency of using mobile dating apps in Vietnam 2020 35
03 User behavior Leading purposes for using mobile dating apps in Vietnam 2020 36
Mobile apps usage among Vietnamese internet users Q3-2020, by category 18 Most used mobile dating apps in Vietnam 2020 37
Number of mobile apps used per week among iOS users Vietnam 2019-2021 19
Daily average time spent using apps among iOS users Vietnam 2020 20 07 Food delivery and ride-hailing apps
Breakdown of daily time spent on mobile apps of iOS users Vietnam 2021, by category 21 Leading food delivery services based on market share Vietnam 2021 39

1
 Table of Contents

Leading ride-hailing services based on market share Vietnam 2019 40

Most popular car ride-hailing services based on usage Vietnam 2021 41
Most popular bike ride-hailing services based on usage Vietnam 2021 42

2
CHAPTER 01

Mobile internet
 Forecast of the number of internet users in Vietnam from 2010 to 2025 (in
millions)
Internet users in Vietnam 2010-2025

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90
82.25
80.24
77.98
80 75.43
72.53
69.24
70 67.22
Number of users in millions

60 55.97
49.61
50
42.08
38.32
40 36.05
34.32
32.01
30 27.85
24.35

20

10

0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

4 Description: In 2021, the number of internet users in Vietnam amount to an estimated 72.53 million. The online audience is projected to reach 82.25 million users by 2025.Read more
Note(s): Vietnam; 2010-2019; All values are estimates.
Source(s): Statista
 Forecast of the number of mobile internet users in Vietnam from 2010 to
2025 (in millions)
Mobile internet users in Vietnam 2010-2025

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90
82.15
80.11
80 77.77
75
71.54
70 66.84
61.35
Number of users in millions

60

50
44.48

40

29.17
30

20 14.5

10 6.21
0.88 2.39
0.03 0.1 0.31
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

5 Description: In 2021, the number of mobile internet users in Vietnam amounts to an estimated 71.54 million. They are projected to reach 82.15 million users by 2025.Read more
Note(s): Vietnam; 2010-2019; All values are estimates.
Source(s): Statista
 Forecast of the number of mobile broadband connections per 100
inhabitants in Vietnam from 2010 to 2025
Mobile broadband penetration forecast in Vietnam 2010-2025

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120

98.18
100 95.24
91.87
88.02
83.64
78.65
Number of subscriptions

80
71.89 72.46

60
46.9 47.41
38.61
40
31.33

17.07 18.97
20 14.4
7.99

0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

6 Description: In 2021, the number of mobile broadband connections per 100 inhabitants in Vietnam amount to approximately 83.64. Mobile broadband penetration in Vietnam is projected to reach 98.18 connections per 100 inhabitants by 2025. Mobile broadband
connections include cellular connections with a download speed of at least 256 kbit/s (without satellite or fixed-wireless connections). Cellular Internet-of-Things (IoT) or machine-to-machine (M2M) connections are excluded.Read more
Note(s): Vietnam; 2010-2019; All values are estimates.
Source(s): Statista
 Market share of mobile operating systems in Vietnam from 2009 to 2021
Market share of mobile operating systems Vietnam 2009-2021

Android iOS Windows Unknown BlackBerry OS Series 40 Nokia Unknown Samsung SymbianOS LG Sony Ericsson Other MeeGo
120%
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100%

80%
Market share

60%

40%

20%

0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

7 Description: In 2021, Android held a share of around 66 percent of the mobile operating system market in Vietnam, making it the mobile operating system with the largest market share. iOS ranked second with almost 34 percent share of the market, followed by
Samsung. Read more
Note(s): Vietnam; 2009 to 2021
Source(s): StatCounter
 Market share of leading mobile vendors across Vietnam as in 2021
Market share of mobile vendors in Vietnam 2021

Market share
0% 5% 10% 15% 20% 25% 30% 35% 40%

Apple 33.85%

Samsung 30.63%

Oppo 14.55%

Xiaomi 7.84%

Vivo 3.88%

Huawei 2.09%

Realme 1.68%

Unknown 1.51%

Nokia 1.03%

Sony 0.56%

Other 2.38%

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8 Description: In 2021, Apple led the mobile vendor market in Vietnam with a share of 33.85 percent. Samsung had the second-highest market share, amounting to over 30 percent that year.Read more
Note(s): Vietnam; 2021
Source(s): StatCounter
CHAPTER 02

App overview
 Total consumer spending on mobile apps in Vietnam in 2018 and 2021 (in
million U.S. dollars)
Consumer expenditures on mobile apps Vietnam 2018-2021

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450
416

400
Consumer spending in million U.S. dollars

350

290
300

250

200
161.6
150

100

50

0
2018 2020 2021

10 Description: In 2021, the value of consumer spending on mobile apps in Vietnam amounted to 416 million U.S. dollars, more than double the spending amount reported in 2018. In that year, Vietnamese consumers downloaded over three billion mobile apps in total.
Read more
Note(s): Vietnam; 2018 to 2021
Source(s): Data.ai; DataReportal; Hootsuite; We Are Social
 Total number of mobile apps downloaded in Vietnam in 2018 and 2021 (in
billion)
Number of mobile apps downloaded Vietnam 2018-2021

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4.0

3.5 3.37

3.0 2.78
Number of downloaded apps

2.74

2.5

2.0

1.5

1.0

0.5

0.0
2018 2020 2021

11 Description: In 2021, the number of mobile apps downloaded in Vietnam reached approximately 3.4 billion, indicating an increase from 2020. In that year, the total consumer spending on mobile apps amounted to around 416 million U.S. dollars.Read more
Note(s): Vietnam; 2018 to 2021
Source(s): Data.ai; DataReportal; Hootsuite; We Are Social
 Most downloaded mobile apps categories on Android in Vietnam in 2020
Leading Android mobile apps categories based on downloads Vietnam 2020

Share of downloads
0% 10% 20% 30% 40% 50% 60% 70%

Games 64.5%

Tools 5.5%

Photo 4.9%

Social network 4.4%

Entertainment 3.8%

Other 16.9%

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12 Description: In 2020, mobile apps under the gaming category accounted for over 64 percent of the downloads of all apps on Android in Vietnam, the highest share of downloads among all categories. Tools apps ranked second with around 5.5 percent of downloads.
Read more
Note(s): Vietnam; 2020
Source(s): Appota
 Leading Vietnamese app publishers on Google Play based on total downloads
in Vietnam as of July 2021 (in million downloads)
Leading Vietnamese Android app publishers Vietnam 2021, by download

Total downloads
0 50 100 150 200 250 300

Zalo Group 281.56

LuuTinh Developer 152.43

recorder & smart apps 130.3

AZ mobile software 128.97

ECO MOBILE VN 106.29

Assostive Touch Team 101.16

AZ Screen Recorder 82.57

9xgeneration 77.4

VinSmart 72.33

Rubycell Entertainment 68.89

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13 Description: As of July 2021, Zalo Group was the Vietnamese app publisher with the highest number of downloads on Google Play, having over 281.56 million downloads in total. Zalo, one of the leading social media apps in Vietnam, is among the products of this
publisher. Read more
Note(s): Vietnam; as of July 2021
Source(s): 42matters
 Breakdown of apps released by Vietnamese publishers on Google Play in
Vietnam as of July 2021, by category
Share of apps of major Vietnamese Android publishers Vietnam 2021, by category

Share of Android apps

0% 10% 20% 30% 40% 50% 60% 70% 80%

Games 27%

Non-game apps 73%

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14 Description: As of July 2021, non-game apps accounted for 73 percent of the total Android apps released by Vietnamese publishers. In that year, Zalo Group was the leading Vietnamese publisher on Google Play based on the number of downloads.Read more
Note(s): Vietnam; as of July 2021
Source(s): 42matters
 Most downloaded mobile apps categories on iOS in Vietnam in 2020
Leading iOS mobile apps categories based on downloads Vietnam 2020

Share of downloads
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Games 41.2%

Photos and videos 8.1%

Utilities 6.7%

Finance 5.8%

Entertainment 5.3%

Business 4.9%

Education 4.9%

Other 23.1%

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15 Description: In 2020, mobile apps under the gaming category accounted for over 40 percent of the downloads of all apps on iOS in Vietnam, the highest share of downloads among all categories. Photos and videos apps ranked second with around eight percent of
downloads. Read more
Note(s): Vietnam; 2020
Source(s): Appota
 Leading mobile apps among iOS users based on usage length in Vietnam in
2021
Leading mobile apps among iOS users based on usage length Vietnam 2021

Share of usage length

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Facebook 20%

YouTube 10%

TikTok 9%

Zalo 8%

Messenger 8%

Shopee 5%

Others 46%

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16 Description: In 2021, Facebook was the leading mobile app among iOS users in Vietnam, accounting for 20 percent of the respondents' total time spent using mobile apps. Facebook, YouTube, Zalo, Messenger, TikTok together were responsible for around half of the
mobile app usage length among the respondents. Read more
Note(s): Vietnam; December 2021; 105 respondents; 15-45 years; excluding essential iOS apps, among iOS device users in Ha Noi and Ho Chi Minh City
Source(s): Q&Me
CHAPTER 03

User behavior
 Share of mobile apps usage among internet users in Vietnam in 3rd quarter
2020, by category
Mobile apps usage among Vietnamese internet users Q3-2020, by category

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Chat (messengers) 94.7%

Social networking 94.5%

Entertainment and video 83.4%

Map 72.4%

Shopping 68.5%

Music 58%

Game 57.2%

Banking and financial services 40.1%

Health, fitness and nutrition 24.4%

Dating and frienship 10.7%

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18 Description: In the third quarter of 2020, messaging apps had the highest usage rate of all mobile app categories among Vietnamese internet users, as stated by 94.7 percent of the respondents. Social networking apps followed as a close second, as used by 94.5
percent of the survey participants. Meanwhile, around 11 percent of them reported using dating and friendship apps that year.Read more
Note(s): Vietnam; Q3 2020; 16-64 years; among internet users
Source(s): DataReportal; GWI; Hootsuite; We Are Social
 Number of mobile applications used in a week among iOS users in Vietnam
from 2019 to 2021
Number of mobile apps used per week among iOS users Vietnam 2019-2021

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30

25.67
25
22.1
Number of mobile apps

20
16.8

15

10

0
2019 2020 2021

19 Description: In 2021, the number of mobile apps used in a week reached 25.67 among respondents who used the iOS operating system in Vietnam. In that year, on average, a Vietnamese iOS user spent over six hours using mobile apps per day.Read more
Note(s): Vietnam; December 2021; 105 respondents; 15-45 years; among iOS device users in Ha Noi and Ho Chi Minh City
Source(s): Q&Me
 Average time spent using mobile apps per day among iOS users in Vietnam in
2020
Daily average time spent using apps among iOS users Vietnam 2020

Share of respondents
0% 5% 10% 15% 20% 25%

Under 2 hours 14%

2-3 hours 15%

3-4 hours 22%

4-5 hours 15%

5-6 hours 12%

6-7 hours 8%

Over 7 hours 13%

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20 Description: In 2020, around 22 percent of respondents who used the iOS operating system in Vietnam stated that they spent three to four hours on mobile apps per day. Meanwhile, approximately 13 percent of them used these apps for over seven hours daily.Read
more
Note(s): Vietnam; November 2020; 105 respondents; 18-39 years; among iOS device users in Ha Noi and Ho Chi Minh City
Source(s): Q&Me
 Breakdown of daily time spent using mobile apps among iOS users in
Vietnam in 2021, by app category
Breakdown of daily time spent on mobile apps of iOS users Vietnam 2021, by category

Share of time spent using mobile apps

0% 5% 10% 15% 20% 25%

Social network 21%

Video/movie 21%

Online messaging/calling 21%

Game 11%

Searching 8%

Shopping 6%

Others 13%

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21 Description: In 2021, on average, Vietnamese respondents who used the iOS operating system spent 21 percent of the total time using mobile apps on social network apps. Meanwhile, shopping apps accounted for six ercent of the total app-using time.Read more
Note(s): Vietnam; December 2021; 105 respondents; 15-45 years; among iOS device users in Ha Noi and Ho Chi Minh City
Source(s): Q&Me
CHAPTER 04

Social media apps

 Leading active social media apps among internet users in Vietnam as of 1st
quarter of 2022
Leading social media apps in Vietnam in Q1 2022

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Facebook 94%

Zalo 89%

Youtube 85%

Tiktok 58%

Instagram 49%

Twitter 26%

Pinterest 19%

LinkedIn 10%

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23 Description: According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2022, 94 percent of respondents stated that they used Facebook, followed by Zalo and YouTube. While Facebook and YouTube are known globally,
Zalo is Vietnam`s premier chatting platform that was launched in 2012. Read more
Note(s): Vietnam; Q1 2022; 1455 respondents; 16-61 years; among internet users nationwide
Source(s): Decision Lab
 Leading primary social media apps among internet users in Vietnam as of 1st
quarter of 2022
Leading primary social media apps in Vietnam in Q1 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Facebook 47%

Zalo 24%

Youtube 18%

TikTok 5%

Others/Don't care 3%

Instagram 3%

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24 Description: According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2022, Facebook was the leading primary social media app, as reported by 47 percent of the respondents. Meanwhile, the Vietnamese platform Zalo
was regarded as the primary app by 24 percent of them. Read more
Note(s): Vietnam; Q1 2022; 1455 respondents; 16-61 years; among internet users nationwide
Source(s): Decision Lab
 Leading social media apps for browsing mindlessly in Vietnam as of 1st
quarter of 2022
Leading social media apps for casual scrolling Vietnam in Q1 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

Facebook 48%

YouTube 15%

TikTok 13%

25 Description: According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2022, the most popular platform for browsing mindlessly among Vietnamese respondents was Facebook, as stated by 48 percent of them. Facebook
was also the leading platform based on usage that year in Vietnam. Read more
Note(s): Vietnam; Q1 2022; 1455 respondents; 16-61 years; among internet users nationwide
Source(s): Decision Lab
 Leading social media apps for watching short videos among internet users in
Vietnam as of 1st quarter of 2022
Leading social media apps to watch short videos in Vietnam in Q1 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40%

TikTok 37%

Facebook 28%

YouTube 25%

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26 Description: According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2022, TikTok was the leading social media app for watching short videos, as stated by 37 percent of the respondents. Meanwhile, 28 percent of them
used Facebook for the same purpose. Read more
Note(s): Vietnam; Q1 2022; 1455 respondents; 16-60 years; among internet users nationwide
Source(s): Decision Lab
CHAPTER 05

Mobile game apps

 Number of newly released mobile games in Vietnam from 2018 to 2020 with
a forecast for 2021
Number of newly released mobile games Vietnam 2018-2021

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250

212
200
Number of newly released mobile games

200
171

150
123

100

50

0
2018 2019 2020 2021*

28 Description: In 2020, there were 212 newly released mobile games in Vietnam, indicating an increase from the previous year. According to the forecast, the number of new mobile games released in 2021 will reach 200.Read more
Note(s): Vietnam; 2018 to 2020; * Forecasted. Read more
Source(s): Appota
 Number of mobile games downloads in Vietnam from 2017 to 2020 with a
forecast for 2021 (in billion)
Number of mobile games downloads Vietnam 2017-2021

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1.8

1.6 1.55
1.5
1.39 1.38
Number of mobile games downloads

1.4 1.35

1.2

1.0

0.8

0.6

0.4

0.2

0.0
2017 2018 2019 2020 2021*

29 Description: In 2020, the number of mobile games downloads in Vietnam reached 1.5 billion, indicating a steady increase from previous years. According to the forecast, the number of mobile games downloads in the country will be approximately 1.55 billion in 2021.
Read more
Note(s): Vietnam; 2017 to 2020; * Forecasted. Read more
Source(s): Appota
 Average weekly time gamers spent playing video games in Vietnam as of
January 2021
Time gamers spent playing video games each week Vietnam 2021

Share of respondents
0% 5% 10% 15% 20% 25%

Less than 1 hour a week 6%

1 to 2 hours a week 8.6%

2 to4 hours a week 14.8%

4 to 7 hours a week 14%

7 to 12 hours a week 22.4%

12 to 20 hours a week 21%

More than 20 hours a week 13.2%

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30 Description: According to a survey conducted in Vietnam in 2021, approximately 22.4 percent of respondents stated that they spent between seven and 12 hours playing video games every week. On average, Vietnamese respondents spent over ten hours playing
video games weekly. Read more
Note(s): Vietnam; January 5 to 12, 2021; 500 respondents; 18 years and older
Source(s): Limelight Networks
 Most popular devices for playing video games in Vietnam as of January 2021
(on a scale of 0 to 4)
Most popular devices for playing video games Vietnam 2021

Scale
0.0 0.5 1.0 1.5 2.0 2.5 3.0

Mobile phone 2.7

Computer 2.1

Tablet 1.6

Gaming console 1.6

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31 Description: According to a survey on gaming conducted in Vietnam in 2021, mobile phone was the most used device for gaming among the respondents, with a usage scale of 2.7 out of 4 points. Computer ranked as the second-most popular device for games, having
a scale of 2.1. Read more
Note(s): Vietnam; January 5 to 12, 2021; 500 respondents; 18 years and older
Source(s): Limelight Networks
 Leading mobile esports games in Vietnam in 2020, by number of downloads
(in million)
Most popular mobile esports games 2020, by number of downloads

Number of downloads
0 2 4 6 8 10 12 14 16 18 20

Garena Free Fire 18.24

Arena Of Valor 14.65

PUBG Mobile 9.56

Mobile Legends: Bang Bang 6.43

Call Of Duty Mobile 3.19

Wild Rift 1.19

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32 Description: In 2020, the battle royal game Garena Free Fire reigned as the most downloaded eSports game in Vietnam, at over 18.2 million downloads. This was followed by Arena of Valor and PUBG Mobile, at respectively 14.65 and 9.58 million downloads. Garena -
the Singaporean-based publisher of Garena Free, alongside VNG, one of Vietnam`s leading game publishers, dominated the country`s mobile eSports market with the highest numbers of game downloads that year.Read more
Note(s): Vietnam; 2020; * Forecast. Read more
Source(s): Appota; Data.ai
CHAPTER 06

Dating apps
 Share of people who used mobile dating apps in Vietnam as of September
2020
Penetration rate of mobile dating apps in Vietnam 2020

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60%
54%

50%
46%

40%
Share of respondents

30%

20%

10%

0%
Yes No

34 Description: According to a survey on mobile dating apps conducted by Rakuten Insight in September 2020, approximately 54 percent of respondents in Vietnam stated that they had not used mobile dating apps. The same survey found that the main reason why they
had not used mobile dating apps was because they thought that such apps were not suited to Vietnamese culture.Read more
Note(s): Vietnam; September 9 to 30, 2020; 3,160 respondents; 16 years and older; among 1,709 female and 1,451 male respondents
Source(s): Rakuten Insight
 Frequency of using mobile dating apps in Vietnam as of September 2020
Frequency of using mobile dating apps in Vietnam 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40%

Daily 22.2%

Several times a week 34.22%

Only on weekends 18.99%

Several times a month 9.97%

Once or twice a month 5.6%

Rarely 7.92%

Never 1.09%

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35 Description: According to a survey on mobile dating apps conducted by Rakuten Insight in September 2020, approximately 34 percent of Vietnamese respondents who used mobile dating apps stated that they used such apps several times a week. The same survey
found that around 46 percent of respondents in Vietnam used mobile dating apps.Read more
Note(s): Vietnam; September 9 to 30, 2020; 1,464 respondents; 16 years and older; among respondents who used mobile dating apps
Source(s): Rakuten Insight
 Main purposes for using mobile dating apps in Vietnam as of September
2020
Leading purposes for using mobile dating apps in Vietnam 2020

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40%

To find a long-term romantic partner/ long-term relationship 35.59%

To meet new people 30.05%

Just for my own entertainment 14.07%

Looking for casual hook-up/ casual sex 10.66%

Looking for a long-term sex partner 4.17%

To look for a spouse 4.1%

Others 1.37%

36 Description: According to a survey on mobile dating apps conducted by Rakuten Insight in September 2020, approximately 36 percent of respondents in Vietnam stated that they primarily used mobile dating apps for finding a long-term romantic partner or
relationship. The same survey found that around 46 percent of respondents in Vietnam used mobile dating apps.Read more
Note(s): Vietnam; September 9 to 30, 2020; 1,464 respondents; 16 years and older; among respondents who used mobile dating apps
Source(s): Rakuten Insight
 Leading mobile dating apps in Vietnam as of September 2020
Most used mobile dating apps in Vietnam 2020

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

Tinder 62.02%

Others 17.28%

OKCupid 15.37%

YmeetMe 15.37%

Coffee Meets Bagel 12.7%

Grindr 10.72%

Bumble 9.9%

Tantan 8.47%

Paktor 6.35%

37 Description: According to a survey on mobile dating apps conducted by Rakuten Insight in September 2020, approximately 60 percent of Vietnamese respondents who used mobile dating apps stated that they used Tinder. The same survey found that around 46
percent of respondents in Vietnam used mobile dating apps. Read more
Note(s): Vietnam; September 9 to 30, 2020; 1,464 respondents; 16 years and older; among respondents who used mobile dating apps
Source(s): Rakuten Insight
CHAPTER 07

Food delivery and ride-hailing

apps
 Market share of leading food delivery services in Vietnam in 2021
Leading food delivery services based on market share Vietnam 2021

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GOjek 3%

Baemin 15%
ShopeeFood (previously Now)
41%

GrabFood 41%

39 Description: In 2021, ShopeeFood and GrabFood were the leading food delivery service in Vietnam, holding 41 percent of the market share in this segment each. ShopeeFood was previously called Now and rebranded to its current name after being acquired by Sea
Group in 2017. Read more
Note(s): Vietnam; 2021
Source(s): Momentum Works
 Market share of leading ride-hailing platforms in Vietnam in 2019
Leading ride-hailing services based on market share Vietnam 2019

Market share
0% 10% 20% 30% 40% 50% 60% 70% 80%

Grab 73%

Be 16%

Gojek 10%

40 Description: In 2019, Grab was the leading ride-sharing platform in Vietnam with 73 percent of the market share. Founded in Singapore in 2012, Grab offers transportation, food delivery, and digital payment services via its mobile app.Read more
Note(s): Vietnam; 2019
Source(s): VnExpress
 Most used car ride-hailing platforms in Vietnam as of May 2021
Most popular car ride-hailing services based on usage Vietnam 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

Grab 66%

Be 22%

FastGo 8%

MyGo 8%

VATO 4%

Others 2%

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41 Description: According to a survey conducted by Q&Me in May 2021, Grab was the leading ride-hailing platform in Vietnam in terms of usage. Meanwhile, around two percent of the survey participants reported using other services than the ones listed.Read more
Note(s): Vietnam; May 2021; 890 respondents; 16 years and older
Source(s): Q&Me
 Most used bike ride-hailing platforms in Vietnam as of May 2021
Most popular bike ride-hailing services based on usage Vietnam 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

Grab 60%

Gojek 19%

Be 18%

MyGO 4%

FastGo 4%

VATO 2%

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42 Description: According to a survey conducted by Q&Me in May 2021, Grab was the leading bike ride-hailing platform in Vietnam in terms of usage. Meanwhile, around 19 percent of the survey participants reported using Gojek to use this service.Read more
Note(s): Vietnam; May 2021; 890 respondents; 16 years and older
Source(s): Q&Me
 Sources CTO Vietnam Network

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