COLLEGE OF BUSINESS AND OFFICE ADMINISTRATION

Bachelor of Business Administration major in Marketing Management

OBTLP in MARKETING MANAGEMENT

COURSE CODE: COURSE DESCRIPTION: Derived from CMO No. ____ s. _____
PMM1
The course is an introduction to the language and issues of marketing with
an emphasis on learning to develop responsive marketing strategies that
COURSE TITLE: meet customer needs. The course focuses on basic marketing concepts,
MARKETING MANAGEMENT the role of marketing in the organization, and the role of marketing in
society. Topics include market segmentation, product development,
promotion, distribution, and pricing. Other topics, which will be
incorporated into the course, are external environment (which will focus
on integrative topics with marketing, such as economics, politics,
government, and nature), marketing research, international/global
marketing with relevance to cultural diversity, ethics, the impact of
technology on marketing, and careers in marketing.
UNITS CREDIT: PREREQUISITE COURSE:
3

Prepared by (Updated by): Evaluated by: Approved by:

(signature) (signature)
Ivan Felisar Jamito (Name of Department Chair) (Name of Program Chair)
Lecturer (Name of Department) (Name of Program)

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CENTER FOR LEARNING AND ASSESSMENT MATERIALS DEVELOPMENT: OBTLP-2022 2

SCHOOL PHILOSOPHY
The school
is deeply committed
towards the integral formation
of the human person,
with a profound faith in God,
in his fellow men and himself
by providing its students
the full development of their physical,
intellectual, social and
cultural endowment
for effective participation
in various professions and
industrial occupations and
to enable them to enjoy
reasonable quality of life
to be able to contribute
to the upliftment
of the human society.
Source: University Code, BOR-approved Mar 2022
PAMANTASAN NG LUNGSOD NG SAN PABLO
VISION
The Pamantasan ng Lungsod ng San Pablo is a Center of Excellence
upholding glocally – responsive education dedicated to transform lives
and empower communities.
MISSION STATEMENT
to strengthen and synergize instruction, research and extension, administration
and student development creating a learning community that ensures the
generation of God-loving and holistic graduates prepared for
civic engagement, and academic and life success.
GOALS
1. The development of high-level professionals.
2. The attainment of empowered and globally competitive graduates.
3. The pursuit of better quality of life for all its graduates.
CORE VALUES
Patriotism. Leadership. Service. Professionalism.
CENTER FOR LEARNING AND ASSESSMENT MATERIALS DEVELOPMENT: OBTLP-2022
OBJECTIVES
1. To provide relevant knowledge and to
develop the skills, competencies, habits,
attitudes and values of the students that are
required in the chosen profession.
2. To advance human knowledge through
study and research.
3. To give professional training in scientific,
cultural, technological, industrial and
vocational fields.
4. To mold students to become professionally
competent, creative, and capable of making
free, morally upright choices and decisions
and serve as positive agents of change in
their respective community.
5. To provide opportunities for personal
growth in leadership and community
building through a network of student
curricular, extra and co-curricular activities
as well as human resource development
programs for continuous growth of
students, faculty and staff.
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PROGRAM INTENDED LEARNING OUTCOMES (PILO) from CMO No. _______________

At the end of this program the graduates will have the ability to:

1. Analyze the business environment for strategic direction.

2. Prepare operational plans.
3. Innovate business ideas based on emerging industry.
4. Manage a strategic business unit for economic sustainability.
5. Conduct business research.

COURSE INTENDED LEARNING OUTCOMES (CILO)

By the end of this course, the learners will have the ability to:

1. To analyze the role of marketing within the firm and society.

2. To expose you to the two parts of a marketing strategy: the target market
and the marketing mix.
3. To study the four basic variables in the marketing mix: product,
promotion, price, and distribution.
4. To exercise analytical, communication, and presentation skills (through
use of technological aids, such as Microsoft Word, PowerPoint, and the
Internet) – the basic tools of marketing.

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 COURSE LEARNING PLAN (CLP)
This learning plan is intended for the use of the faculty.

TIME INTENDED LEARNING CILO TOPIC METHODOLOGY RESOURCES ASSESSMENT

FRAME OUTCOMES (ILO) NO. Teaching & Assessment
(Aligned Learning Activities Tasks (ATs)
with the (TLAs)
ILO)
Week 1 - 1. To analyze the role of 1 1. Marketing: Recitation/Class Strategic Marketing Management, Assignment
2 marketing within the firm and Creating and participation Alexander Chernev, 8th Edition (2020) Case analysis
society. Capturing Customer Assessment Task
2. To expose you to the two Value Book Review (One Marketing Management, Philip Kotler and Quizzes
parts of a marketing strategy: 2. Company and Minute Manager) Kevin Lane Keller (15th edition) (2019) Exams
the target market 2 Marketing
Week 3 – and the marketing mix. Strategy: Case Analysis Global Brand Power: Leveraging Branding for
5 3. To study the four basic Partnering to Build Long-Term Growth
variables in the marketing mix: Customer https://wsp.wharton.upenn.edu/book/
product, relationships Quizzes globalbrand-power/
promotion, price, and 3. Analyzing the
distribution. 3 Marketing
4. To exercise analytical, Environment
Week 6 – communication, and 4 4. Managing
9 presentation skills (through Marketing
use of technological aids, such Information to Gain
as Microsoft Word, Customer
PowerPoint, and the insight
Internet) – the basic tools of 5. Consumer
marketing. Markets and
Consumer Buyer
Behavior
6. Markets and
Business Buyer
Behavior
7. Customer Driven
Marketing

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 Strategy: Creating
Value for
Customers

MT Exam:
(date)

1. Craft mission and 1. Price Strategies Recitation/Class Strategic Marketing Management, Assignment
vision statements Marketing participation Alexander Chernev, 8th Edition (2020) Case analysis
that are ethically Channels: Assessment Task
sound Delivering Book Review (One Marketing Management, Philip Kotler and Quizzes
advertisements Customer Value Minute Manager) Kevin Lane Keller (15th edition) (2019) Creation of
and that take into 2. Retailing and Global Brand Power: Leveraging Branding for Actual
consideration. Wholesaling Case Analysis Long-Term Growth Advertisement
2. Identify strategic 3. Communicating
issues and relevant Customer https://wsp.wharton.upenn.edu/book/
external and Value: Integrated Quizzes globalbrand-power/
internal factors Marketing
that need to be Communications
addressed by the Strategy PPT
marketing Advertising and
department in Public YouTube
terms of Relations Personal
advertising. Selling
3. Develop strategic and Sales
and marketing Promotion
objectives. 4. Direct and Online
4. Formulate Marketing: Building
appropriate and Direct
innovative Customer
strategies and Relationships
programs/action 5. Creating
plans to address Competitive
the advertising Advantage
issues and to 6. The Global
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 achieve the Market
company Sustainable
objectives, Marketing:
considering Social
relevant external Responsibility and
and internal Ethics
factors.

Final
Exam:
(date)

CLASSROOM POLICIES (HOUSE RULES)

SYNCHRONOUS SESSION ASYNCHRONOUS SESSION

1. Be mindful that you are still in a classroom thus established norms
should be observed.
2. Wear proper uniform/decent outfit. Observe proper dress code.
3. Attend every class regularly and punctually starting from the first day
of school.
4. In case of connectivity problems, inform the professor through
available means (text, thru classmates/friends, among others) to get
proper assistance and consideration.
5. The effectiveness of learning always depends on the interest of learners.
Focus on the activities and participate in active learning.
o Avoid any disturbances. Use headsets to concentrate on the
activities.
o As much as possible, designate/locate a place at home conducive
for learning.
o Remember that learners are not only assessed based on their
answers to questions but also on their ability to post questions
that triggers critical thinking and sensible group discussions.
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1. Be kind and professional.
o All learners must observe proper social media etiquette and are
enjoined to communicate in a professional manner.
o Use of foul or offensive language is strictly prohibited.
o Treat your professor and classmates with respect in email or
any other form of communication.
o Always be respectful of others’ opinions even when they differ
from your own.
o Use respectful greetings and signatures, full sentences and even
the same old “please” and “thank you” you use in real life.
o Be aware of strong language, all caps, and exclamation points.
It is easy for written text to be misread and misunderstood.
Avoid using all uppercase letters; this is often considered the
equivalent of shouting. 
2. Think before you click.
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 o Do not multi-task. Focus on one activity at a time. o A passing comment spoken in class can be forgotten a few
minutes later but what you share in an online classroom
6. Observe class “house rules”. becomes part of a permanent digital record. 
o Silence /mute your microphone during the online class.
o Use the chatbox to ask questions or ask permission to speak only Observe correct grammar and spelling.
when necessary.
o Observe the time alloted for online and offline activities.
o During online discussions, participate in activities in your course.
o Ask questions. Contact your professor (during consultation hours
or on agreed schedule) should you have course-related
questions, or you need additional course-related support.

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COURSE REQUIREMENTS GRADING SYSTEM
*Cumulative system of evaluation

(List all the requirements you have for the entire semester; consistent with the course LOA MT GP LOA Final GP FINAL GRADE
outline)
*LOA Midterm = **CS X .70 LOA Finals = CS X .70 MT Grade X. .40 (40%)
STRATEGIES
Midterm Exam =***ES X .30 Final Exam = ES X .30 Final Grade X..60 (60%)
____ _____ ________
(List the variety of strategies you’ll use in teaching the course) 100% 100 % 100%

TEACHER-LEARNER CONSULTATION/FOLLOW-UP POLICY:

LOA = learning outcomes assessment Approved: Academic Council
***ES = equivalent score
Since the mode of instruction is flexible, the lines of consultation and follow-ups for **CS = class standing
students’ learning must be open but within the boundaries of the class week (M to F),
one-hour in a week and during the free period of the teacher so as not to affect the Grade Grade Grade Grade
number of regular classroom hours. The teacher must inform the class about the Range Range Range Range
Equivalent Equivalent Equivalent Equivalent
consultation schedule. This is to observe respect of privacy of time both on the part of 98 – 100 1.00 91 – 89 1.75 82 – 80 2.50 74 BELOW 5.00
the teacher and the students, as well as to instill the value of time management. A 95 – 97 1.25 88 – 86 2.0 79 – 77 2.75 --------- -------
proper documentation of student consultation and follow-ups using a template issued 94 – 92 1.50 85 – 83 2.25 76 - 75 3.00 ---------- ---------
by the Program is highly advised.
How the teacher may be reached by the learner(s): REMARKS SUCH AS THE FF:
Schedule: INC (incomplete) - allowed only for the final grading period but only for the reason of
failure to take the final examination
Communication Platform:
OW (Authorized withdrawal) – for officially-withdrawn student
UW (Unauthorized withdrawal) – for student who did not report to class for both online
Teacher Contact Information: and offline mode and could not be contacted by any means nor filed an
LOA or dropping form at the Registrar’s Office; will receive a
grade of 5.00.

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DPO Statement: DLSP is committed to protect the privacy rights of individuals on personal information pursuant to the provisions of Republic Act No. 10173 or the Data Privacy
Act of 2012, its Implementing Rules and Regulations.

All employees, students and administration officers are enjoined to comply with and to share in the responsibility to secure and protect personal information
collected and processed by DLSP in pursuit of legitimate purposes.

All documents, printed and electronic, shared by your instructors are containing their names, titles and signature should not be shared by those who are not
members of the DLSP community without the consent and approval of your instructors.

TEXT/ REFERENCES:

Strategic Marketing Management,

Alexander Chernev, 8th Edition (2020)

Marketing Management, Philip Kotler and

Kevin Lane Keller (15th edition) (2019)

Global Brand Power: Leveraging Branding forLong-Term Growth

https://wsp.wharton.upenn.edu/book/globalbrand-power/

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PREPARED BY (UPDATED BY): EVALUATED BY: APPROVED BY:

Ivan Felisar Jamito (Full name & signature of Department Chair & date signed) (Full name & signature of Program Head & date signed)
Lecturer (Specify the name of the department) (Specify the name of the program)

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