WRITING. INFORMAL LETTER.

Write an informal letter to your friend asking her/him about the last homework
for English assignment, explain why you couldn´t be at class.
130- 150-word limit.

ADRESS:

DATE:

SALUTATION:

OPENING:

CONTENT(S):

CLOSING:

SIGNATURE OFF:

SIGNATURE:
 ARTICLES WANTED.
MUSIC
WRITE AN ARTICLE ABOUT HOW MUSIC HELPS TO CONCENCTRIATION WHILE STUDYING, TRAINING,
DOING HOUSEWORK, ALSO IMPROVES LIFESTYLE, HEALTH, ETC.

TITLE:

INTRODUCTION:

BODY:

CONCLUSION:

WITTEN BY:
 Social media influencers
Read a blogpost about the impact of social media influencers in the business world to practise and improve
your reading skills.
Reading text: Social media influencers
It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of
social media users look up to influencers to help them decide what to buy and what trends to follow.
So, what is an influencer and how do we become one?
An influencer is a person who can influence the decisions of their followers because of their relationship with
their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.
Influencers often have a large following of people who pay close attention to their views. They have the power
to persuade people to buy things, and influencers are now seen by many companies as a direct way to
customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers
charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to
become influencers too. If you are one of them, then here are five tips on how to do it.
1. Choose your niche
What is the area that you know most about? What do you feel most excited talking about? Find the specific
area that you’re most interested in and develop it.
2. Choose your medium and write an interesting bio
Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own
online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche
area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in
an interesting and unique way. Make sure that people who read your bio will want to follow you.
3. Post regularly and consistently
Many influencers post daily on their social media accounts. The more you post, the more likely people will
follow you. Also, ensure that your posts are consistent and possibly follow a theme.
4. Tell an interesting story
Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your
followers and help them connect with you.
5. Make sure people can easily find your content
Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can
be easily found. There is no point writing the most exciting blogposts or posting the most attractive
photographs if no one is going to see them.
Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting
and your following will gradually increase. Good luck!
Task 1
Choose the best answer.
1. A social media influencer is not someone who …
a. guides the decisions of their followers.
b. is an expert in a particular area.
 c. pays their followers to buy products.
d. has many followers who pay attention to their opinions.
2. Companies want to use influencers to help …
a. sell their products to their followers.
b. develop new products.
c. write their blogposts.
d. design their websites.
3. If you want to be an influencer, your bio on your social media account shouldn’t …
a. say who you are.
b. talk about your niche area.
c. be interesting.
d. be the same as other people’s bios.
4. You should make sure that you post …
a. once a month.
b. every day for the first month and then once a month after that.
c. about similar subjects.
d. about all sorts of different things.
5. You can make sure that people find your post by …
a. using hashtags.
b. using funny or memorable titles.
c. using different social media to link to your post.
d. doing all of the above.
6. What should the title of this blogpost be?
a. Five ways to influence people
b. Five ways to use influencers in marketing
c. Five tips on becoming a social media influencer
d. Five tips on making money as an influencer
 A talk about motivation
Listen to the talk about motivation to practise and improve your listening skills.
Before listening
Do the preparation task first. Then listen to the audio and do the exercises.
Preparation task
Match the definitions (a–f) with the vocabulary (1–6).
Vocabulary Definition
1. …… an incentive a. having many related parts; difficult to understand or solve
2. …… to motivate b. done by a machine or computer
3. …… a promotion c. something that encourages a person to do something
4. …… complex d. someone who studies how people behave in social situations
5. …… automated e. to make someone want to do something
6. …… a social psychologist f. the act of giving someone a job which is higher status than their current
job.
Tasks
Task 1
Are the sentences true or false?
1. We try to motivate workers in the same way that we try to motivate our children.
TRUE FALSE
2. In the Glucksberg experiment, the people who were offered a reward finished faster than people who were
not offered one.
TRUE FALSE
3. The people who were offered smaller rewards in Ariely’s experiment performed better than those offered
bigger rewards.
TRUE FALSE
4. In Ariely’s experiment, people were more creative when they were concentrating on achieving a goal.
TRUE FALSE
5. In the future, jobs will require workers to be more creative.
TRUE FALSE
6. People always work better when they start the day later and work into the night.
TRUE FALSE
Task 2
Match the two parts of the sentences.
First part
1. …… Glucksberg’s experiment shows that people solve a problem faster when
2. …… Ariely’s experiment shows that people are less creative when
3. …… The same results as Glucksberg’s experiment have been found when
4. …… An incentive works for people when
5. …… Incentives will no longer work for motivating people at work when
6. …… The example of the big tech companies shows that people work better when
Second part
a. the experiment is repeated.
b. they are not given an incentive.
c. they can make choices about their work.
d. they are doing a simple task.
e. they are doing the jobs of the future.
f. they are offered a bigger reward.
WRITING
COMPLAINT LETTER
FORMAL REGISTER
140- 180 WORD LIMIT.

WRITE A COMPLAINT LETTER TO THE MANAGEMENT OF A HOTEL YOU STAYED LAST VACATION,
ABOUT THE POOR SERVICE YOU HAVE RECEIVED BY THEIR EMPLOYEES, ASK THEM A REFUND AND
A QUICK SOLUTION TO THE PROBLEM.
 The Buy Nothing movement
Read about the Buy Nothing movement and answer the questions to practise and improve your
reading skills.
Before reading
Do the preparation task first. Then read the text and do the exercises.
Preparation task
Match the definitions (a–h) with the vocabulary (1–8).
Vocabulary Definitions
1. …… overconsumption a. to hit someone with a lot of something, without pausing
2. …… disposable b. designed to be thrown away after use
3. …… consumerism c. a place where rubbish is buried under the ground
4. …… to bombard d. to appear
5. …… to spring up e. the practice of buying and owning lots of products
6. …… a landfill site f. the act of spending more money than you should
7. …… overspending g. using too much of something
8. …… an influencer h. someone who uses social media to advertise products to their
followers

Reading text: The Buy Nothing movement

Social media, magazines and shop windows bombard people daily with things to buy, and British
consumers are buying more clothes and shoes than ever before. Online shopping means it is easy for
customers to buy without thinking, while major brands offer such cheap clothes that they can be
treated like disposable items – worn two or three times and then thrown away.
In Britain, the average person spends more than £1,000 on new clothes a year, which is around four
per cent of their income. That might not sound like much, but that figure hides two far more worrying
trends for society and for the environment. First, a lot of that consumer spending is via credit cards.
British people currently owe approximately £670 per adult to credit card companies. That’s 66 per
cent of the average wardrobe budget. Also, not only are people spending money they don’t have,
they’re using it to buy things they don’t need. Britain throws away 300,000 tons of clothing a year,
most of which goes into landfill sites.
People might not realise they are part of the disposable clothing problem because they donate their
unwanted clothes to charities. But charity shops can’t sell all those unwanted clothes. ‘Fast fashion’
goes out of fashion as quickly as it came in and is often too poor quality to recycle; people don’t want
to buy it second-hand. Huge quantities end up being thrown away, and a lot of clothes that charities
can’t sell are sent abroad, causing even more economic and environmental problems.
However, a different trend is springing up in opposition to consumerism – the ‘buy nothing’ trend. The
idea originated in Canada in the early 1990s and then moved to the US, where it became a rejection
of the overspending and overconsumption of Black Friday and Cyber Monday during Thanksgiving
weekend. On Buy Nothing Day people organise various types of protests and cut up their credit
cards. Throughout the year, Buy Nothing groups organise the exchange and repair of items they
already own.
The trend has now reached influencers on social media who usually share posts of clothing and
make-up that they recommend for people to buy. Some YouTube stars now encourage their viewers
not to buy anything at all for periods as long as a year. Two friends in Canada spent a year working
towards buying only food. For the first three months they learned how to live without buying electrical
goods, clothes or things for the house. For the next stage, they gave up services, for example
haircuts, eating out at restaurants or buying petrol for their cars. In one year, they’d saved $55,000.
The changes they made meant two fewer cars on the roads, a reduction in plastic and paper
packaging and a positive impact on the environment from all the energy saved. If everyone followed a
similar plan, the results would be impressive. But even if you can’t manage a full year without going
shopping, you can participate in the anti-consumerist movement by refusing to buy things you don’t
need. Buy Nothing groups send a clear message to companies that people are no longer willing to
accept the environmental and human cost of overconsumption.

Task 1
Are the sentences true or false?
1. People buy clothes because they want to throw them away.
TRUE FALSE
2. The writer thinks it is worrying that people spend money on things they do not need.
TRUE FALSE
3. The amount the average Briton owes on credit cards is one third of the amount they spend on
clothes each year.
TRUE FALSE
4. Only a very small proportion of unwanted clothes are thrown away.
TRUE FALSE
5. Charities can find ways to use clothes even if they are not very good quality.
TRUE FALSE
6. Buy Nothing Day is a protest against credit cards.
TRUE FALSE
7. The two friends who did the ‘buy nothing’ experiment only bought food for 12 months.
TRUE FALSE
8. If everyone followed the Buy Nothing idea, the environment would benefit.
TRUE FALSE