Table 4: Summary of Course Information

1 Course Name: INTROUCTION TO STRATEGIC MANAGEMENT

Course Code: DFM3213

Course Classification: Major (core)

Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive
2 Synopsis: advantage for their organization. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its
industry.

1 CAPTAIN DR RAYYAN CHEONG TIAN MING ABDULLAH (R )

Name(s) of Academic
3 Staff: 2

3
Semester and Year
4 offered: Year Offered 2 Semester 2 Remarks:

5 Credit Value: 3 3

Pre-requisite/ co-
6 requisite (if any): Introduction to Management

7
CLO1 Discuss the role, function, processes of strategic management (C2, A1)

CLO2 Discuss they management tools like SWOT, TOWS and Space Matrix for strategy evaluation and decision making. (C3, A4)

CLO3 Select and apply the concept and theories of strategic management for dynamic decision making (C3, A2)

Course Learning
Outcomes (CLO)

8 Mapping of the Course Learning Outcomes to the Programme Learning Outcomes, Teaching Methods and Assessment Methods

Programme Learning Outcomes (PLO)

Course Learning
Teaching Methods Assessment Methods
PLO 10

PLO 11

Outcomes
PLO 1

PLO 2

PLO 3

PLO 4

PLO 5

PLO 6

PLO 7

PLO 8

PLO 9

CLO1 √ Lecture & Tutorial

Kuiz, Mid term Test

CLO2 √ Lecture & Tutorial

Mid term test , Assignment & Group presentation & Final Exam
CLO3 √ Lecture & Tutorial
Assignment & Final Exam

C1
Mapping with
MQF Cluster of
Learning C1
Outcomes
C3D

Indicate the primary causal link between the CLO and PLO by ticking '√' in the appropriate box.

C1 = Knowledge & Understanding, C2 = Cognitive Skills, C3A = Practical Skills, C3B = Interpersonal Skills, C3C = Communication Skills, C3D = Digital Skills,
C3E = Numeracy Skills, C3F = Leadership, Autonomy & Responsibility, C4A = Personal Skills, C4B = Entrepreneurial Skills, C5 = Ethics & Professionalism

9 Transferable Skills (if applicable)

1 Cognitive skills
(Skills learned in the course of study which
can be useful and utilized in other settings)
2 Numeracy Skills

3 Communication Skills
Open-ended response (if any)
4

`
10 Distribution of Student Learning Time (SLT)
Note: This SLT calculation is designed for home grown programme only.
 Learning and Teaching Activities**

Face-to-Face (F2F)
Course Content Outline and Subtopics CLO* NF2F Total SLT
Online/ Technology- Independent Learning
Physical mediated (Synchronous) (Asynchronous)
1. Introduction to Strategic management L T P O L T P O
a. Definitions, Developments in Strategic
1 Management Factors 1 2 1 3
b. Strategic Management Process
3. Strategy Formulation: External
2 Assessment
2. Strategy Planning: Vision & Mission 1 2 1 3
a. The
3 External environment 1 3 1 4
b. The General and
Industry
4. Environments
Strategy Formulation: Internal
4 c. Factors in the General & Industry 1 3 1 4
Assessment
Environment
5. Strategies in Action: Formulating
5 Strategies 2 3 1 4

6. Strategies in Action: Strategy Analysis

6 and Choice 2 3 1 4

7 7. Strategies in Action: Selecting Strategies 2 3 1 4

8. Strategy Implementation: Management

8 & Operations 3 3 1 4

9. Strategy Implementation: Marketing/PR,

9 Accounting/Finance, R&D and MIS 2,3 3 1 4
1. Strategy Review, Evaluation and Control
10 2,3 3 1 4

11. Ethics, Social responsibility and

11 Sustainability 1,2,3 3 1 4

12. Global / International Issues in Strategic

12 Management

13 Group Presentation

14 Group Presentation

15

16

17

18

19

20

SUB-TOTAL SLT: 84

Face-to-Face (F2F)
NF2F
Continous Assessement % Independent Learning for
Online/ Technology- Assessment (Asynchronous)
Physical mediated (Synchronous)

1 Individual Assignment 20% 1 2.6

2 Group Assignment 20% 2 8.8

3 Mid Term test 20% 2 5.2

SUB-TOTAL SLT: 21.6

Face-to-Face (F2F)
NF2F
Final Assessement % Independent Learning for
Online/ Technology- Assessment (Asynchronous)
Physical mediated (Synchronous)

1 Final Exam 40% 3 11.4

SUB-TOTAL SLT: 14.4

SLT for Assessment: 36

GRAND TOTAL SLT: 120

% SLT for F2F Physical Component:

A 41.67
[Total F2F Physical /(Total F2F Physical + Total F2F Online + Total Independent Learning) x 100)]
% SLT for Online & Independent Learning Component:
B 58.33
[(Total F2F Online + Total Independent Learning) /( Total F2F Physical + Total F2F Online + Total Independent Learning) x 100]
% SLT for All Practical Component:
C 0.00
[% F2F Physical Practical + % F2F Online Practical]
% SLT for F2F Physical Practical Component
C1 [Total F2F Physical Practical /( Total F2F Physical + Total F2F Online + Total Independent Learning) x 100)] 0.00
% SLT for F2F Online Practical Component
C2 [Total F2F Online Practical / (Total F2F Physical + Total F2F Online + Total Independent Learning) x 100] 0.00
58.33

Please tick (√) if this course is Industrial Training/ Clinical Placement/ Practicum using 50% of Effective Learning Time (ELT)

Note:
* Indicate the CLO based on the CLO's numbering in Item 8
** For ODL programme: Courses with mandatory practical requiremnets imposed by the programme standards or any related standards can be exempted from complying to the minimum
80% ODL delivery rule in the SLT.

Identify special requirement or resources to deliver the

11 course (e.g., software, nursery, computer lab, simulation
room etc)
 STRATEGIC MANAGEMENT: A Competitive Advantage Approach, Concepts and Cases, Global Edition (2019) ISBN:
9781292148496
References (include required and further readings, and STRATEGIC MANAGEMENT: Concepts and Cases. 9th Edition (2019). Fred R. David
12 should be the most current) Ireland, R.D., Hoskisson, R.E. & Hitt, M.A. (2017) The Management of Strategy. Concepts and Cases. (10th Ed) South-
Western-Cengage Learning. Canada

13 Other additional information (if applicable)

Note: Number of PLO indicated is purely for illustration purposes only and the number is subjected to the curriculum design.