FDI decision:

As a manager, we made the decision to make foreign direct investment in France, in

Cannes city. It is a tourist city that allows us to be more popular and help to expand our
market. France economic attractiveness is booming and is attracting a growing number
of foreign investors, France government encourages foreign direct investment.
Additionally, France enjoys direct access to the EU's partners and the continent's single
market. France serves as a hub for convenient access to other nations, continents, and
geographic areas like EMEA because to its advantageous geographic location and top-
notch transportation infrastructure (Europe, Middle East and Africa). the Statistics
indicate that 21 foreign companies choose France for new investments every week.
Also, if a foreign investor makes a direct investment either personally, through a firm
they control, or through a corporation in which they have at least a 30% ownership
interest, they can apply for a Talent Passport labeled "Business investor" and move to
France to carry out a planned investment.

In addition to a variety of private freedoms, centralized economic planning, and

government regulation, France features a mixed economic system. We believe green
filled investment is suitable way to make foreign direct investment for our business. We
can increase our business efficiency by attracting talent with management and service
skills. Also we can give training course in our branch in Riyadh for barista.
France has many local bakeries, but few specialty coffees and our Brach in Cannae
was very successful That's why we decided to open in Paris. Our specialty coffee is
very special and unique. We import coffee beans from the best places (Brazil, Colombia
etc..) and offer it with excellent quality. We will provide the best experience for specialty
coffee and desserts.

Strategic position & global strategy:

Our strategic position is a differentiation strategy. We are confident that we will benefit
our business in France the customers who are searching for a high-quality of specialty
coffee. Our primary value is to Serving coffee that satisfies the customer , especially
Coffee tasters because we understand the demand of spatiality coffee in France and we
serve different kind of coffee cold and hot . We will provide high quality baked goods
and desserts.
We are focusing on Coffee tasters Those interested in coffee by attracting our customer
with our coffee and service. The roaster is inside the shop so that the coffee does not
lose its quality. And the cups are carefully selected and made of special papers
imported from Spain to avoid altering the taste of the coffee. We consider all customer's
differences, so we serve other drinks tea and juices. Also we are currying about people
who follow diet we serve a low fat milk and low calories food Also, for those who have
gluten allergy , we offer gluten-free products such as croissant and gluten-free cookies
and other product We also offer vegetarian options. Participate in celebrations such as
French Independence Day and New Year's celebrations to attract more customers by
giving a try coffee for free.

Our global strategy .

Reference .
https://www.diplomatie.gouv.fr/en/french-foreign-policy/economic-diplomacy-foreign-
trade/entrepreneurship-and-investing-in-france/

Ministère de l'Europe et des Affaires étrangères. (2019, July). Entrepreneurship and investing in
France. France Diplomacy - Ministry for Europe and Foreign Affairs. Retrieved December
6, 2022, from https://www.diplomatie.gouv.fr/en/french-foreign-policy/economic-
diplomacy-foreign-trade/entrepreneurship-and-investing-in-france/