Jenny Song

jennysong61@gmail.com – Los Angeles, CA – (480) 710 - 1619

WORK EXPERIENCE
Customer Account Manager, UNFI West Accounts Jul 2021 – Current
General Mills, Los Angeles, CA
 Support 16 retailers throughout the West Coast with complete portfolio responsibilities by executing best-in-
case strategies through implementing strong promotional plans and identifying incremental opportunities
 Manage Telemarketing for all 4 UNFI regions, and most recently grew sales +200% for UNFI West
 Demonstrate effective negotiation skills and ability to navigate difficult conversations with buyers
 Mentor 2 associates for Asian Leadership Network as a source of support as they transition into the company

Customer Account Manager, UNFI Oct 2020 – Jul 2021

General Mills, Los Angeles, CA
 Managed $4.2MM in trade funds for Yogurt, Refrigerated Desserts, and Frozen Meals businesses with UNFI
 Drove incremental volume growth, as well as reaching dollar share and reported net sales targets set annually
 Maintained relationships with 4 Category Managers at UNFI to build collaboration and drive strong results
 Utilized effective storytelling in order to gain new item acceptance and grow distribution share year over year

Business Category Associate, Target Sep 2019 – Sep 2020

General Mills, Minneapolis, MN
 Consulted as the Category Captain for the Refrigerated Desserts business at Target
 Finalized RBG POGs for +1900 Target stores while driving Share of Shelf, resulting in distribution share growth
 Communicated with the buyer regularly to stay aligned on the category strategy, and built a trusting
partnership
 Created distribution strategies through consumer insights for RBG and Yogurt, leading to distribution gains
 Provided category insights for all supporting categories during internal meetings, and annual planning sessions
 Participated in the Target Culture Crew to help drive team engagement and volunteer at non-profits

Business Management Associate, Kroger Jul 2018 – Sep 2019

General Mills, Cincinnati, OH
 Supported the $62MM Snacks Business for Kroger and all their banners
 Created and presented BUD decks for customer meetings with the Kroger CM to secure future merch events
 Created and delivered weekly and monthly internal reporting for business performance for the Snacks team
 Supported the Trade Planning team by creating volume estimates for all Grain and Nutrition events
 Collaborated with the Supply Chain team regularly to close gaps on any deliveries to successfully execute events
 Led Associate's Club in creating development-focused events with the senior team and culture building events

EDUCATION
Bachelor of Science, Management May 2018

Bachelor of Science, Marketing

Bachelor of Arts, Human Resources
Barrett, The Honors College
W. P. Carey School of Business, Arizona State University, Tempe, AZ
Certificates: International Business, Leadership in Business
Study Abroad Program: International Business from Prague University of Economics and Business
SKILLS
 Language proficiency in Korean  Data Analytics
 Effective verbal and written communication  Strategic promotional planning
 Strong expertise in Microsoft Office Suites  Ability to prioritize and manage multiple tasks
 Category Management  Advanced knowledge of social media
 Account and Trade Management  Knowledge in JDA Space Planner, Market6,
 Influential storytelling 84.51, IRi, Nielsen, E2Open, Datasembly,