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  • Harish Kumar TVS Eurogrip

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    Harish Kumar
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    The promotional strategy document outlines plans to create an omni-channel presence for TVS Eurogrip tires, promote a broad selection and customized shopping experience, and assist autonomous shoppers. It recommends analyzing customer data to profile tire owners and shoppers, and creating recall value through an animated tire series, emotional customer connections, appointing a celebrity brand ambassador, partnerships, nationwide distribution, sponsoring events, and acquiring other brands.

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    The promotional strategy document outlines plans to create an omni-channel presence for TVS Eurogrip tires, promote a broad selection and customized shopping experience, and assist autonomous shoppers. It recommends analyzing customer data to profile tire owners and shoppers, and creating recall value through an animated tire series, emotional customer connections, appointing a celebrity brand ambassador, partnerships, nationwide distribution, sponsoring events, and acquiring other brands.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views2 pages

    Harish Kumar TVS Eurogrip

    Uploaded by

    Harish Kumar
    The promotional strategy document outlines plans to create an omni-channel presence for TVS Eurogrip tires, promote a broad selection and customized shopping experience, and assist autonomous shoppers. It recommends analyzing customer data to profile tire owners and shoppers, and creating recall value through an animated tire series, emotional customer connections, appointing a celebrity brand ambassador, partnerships, nationwide distribution, sponsoring events, and acquiring other brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Promotional Strategy

    IIM Shillong
    Team Blitz
    Shivam Jaspal
    Vaishvee S. Thacker
    Harish Kumar
    Plans for TVS Eurogrip
    Create an Omni Channel presence
    Promote a Broad Selection and Customized Experience
    Assist the Autonomous Shopper and explain how to buy tyres
    Empower the employees abd be eventful and trustworthy
    Educate customers about Tyre maintenance.
    Target audience - Analyze first-party CRM data or third-party behavioral data to profile
    and find insights on your tire owners or tire shoppers to reach new buyers.
    Plan of action - Try creating Recall value for Customers
    Animated Tyre Series
    Emotional Connect with the Customers
    Appointing the right brand ambassador – Narain Karthikeyan
    Partnerships
    Delivering via all major tyres distributers across the nation. Partnering with
    companies to boost sales. Sponsoring major sports & entertainment events to have
    more visibility. Acquiring small brands to increase the product offering.

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