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HUMANISTIC MANAGEMENT NETWORK

RESEARCH PAPER NO. 2460665

Why the Question of Practical Wisdom


Should Be Asked in Business Schools:
Towards a Holistic Approach to a Renewal
of Management Education

Claudius Bachmann
Cristian R. Loza Adaui
André Habisch

June, 2014

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Why the Question of Practical Wisdom Should Be Asked in Business Schools:

Towards a Holistic Approach to a Renewal of Management Education

Claudius Bachmann
Faculty of Economics and Business Administration
Catholic University of Eichstätt-Ingolstadt
Ingolstadt, Germany
claudius.bachmann@ku.de

Cristian R. Loza Adaui


Faculty of Economics and Business Administration
Catholic University of Eichstätt-Ingolstadt
Ingolstadt, Germany
cristian.loza@ku.de
&
Friedrich-Alexander University of Erlangen-Nürnberg
Institute of Economics
Erlangen, Germany
cristian.loza.adaui@fau.de

André Habisch
Faculty of Economics and Business Administration
Catholic University of Eichstätt-Ingolstadt
Ingolstadt, Germany
andre.habisch@ku.de
&
Academy of Business in Society (ABIS)
Brussels, New York, Shanghai

June 2014

Electronic
Electronic
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http://ssrn.com/abstract=2460665
Why the Question of Practical Wisdom Should Be Asked in Business Schools: Towards a

Holistic Approach to a Renewal of Management Education

Abstract:

Dealing with the issue ‘Why should the question of practical wisdom be asked in business

schools?’, we first identify three types of criticism commonly addressed to business schools: an

inadequate intra-system logic, an insufficient toolbox, and unfitting educational environments

and methods. In order to find an answer to these critics we introduce the concept of ‘practical

wisdom’. Therefore, we conduct a cross-disciplinary analysis of the concept considering on phil-

osophical, theological, psychological, and managerial perspectives. Based on this, we propose a

holistic approach for the renewal of management education developing a three-pillar model of

practical wisdom. The first pillar embraces the integrative dimension and includes deliberation,

the passing of judgment, balancing, and integration directed at action and practice. The second

pillar is concerned with the normative dimension and includes all sorts of knowledge about or

orientation towards a normative guidance concerning the fulfilled life and what comes beyond.

The third pillar is concerned with cultural heritage that is being transmitted from generation to

generation through various kinds of traditions. By operationalizing this model, we finally pro-

pose methods, strategies and ideas for a successful implementation of practical wisdom in busi-

ness schools and in management education programs.

Keywords: Practical wisdom, management development, management education, managerial

wisdom.

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Electronic
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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

Critic of business schools and management education is not a novel idea and it has, over the

last decades, repeatedly been uttered. Most recently, students of economics from 19 countries

have published a call for rethinking business theories and for a renewal of management educa-

tion (Inman, 2014). Thus, they echo the findings and arguments of a wide range of articles and

books pointing out the failure of business schools to educate well-prepared managers. Concur-

rently, they add a student contribution to a discourse about what is being taught to students of

economy, what relationship is being established between the assignment to impart knowledge

and the need to make sure the students’ personality development keeps in step with it, and – to

make a long story short – about which questions should be asked in business schools.

Among the extensive voices that criticize the mainstream business school model and demand

a renewal of management education one can observe a broad diversity of approaches and at-

tempts depending on the respective research focus or interest. Some scholars, for example, argue

from a historical point of view by providing a chronological analysis of how business schools

have pursued a wrong path (e.g. Khurana, 2007). Other authors are rather focusing on specific

issues or aspects such as the missing link between theory and practice (e.g. Bennis & O’Toole,

2005), the lack of a moral, religious, or spiritual dimension (e.g. Malloch, 2010; Roca, 2008), the

absence of a professional ethos (e.g. Pfeffer & Fong, 2004), the perspective on human nature

(e.g. Dierksmeier, 2011), and many more. In contrast to this rather specific criticism, other re-

searchers are choosing a universal perspective by criticizing the missing awareness of critical

thinking and reflective capacities (e.g. Waddock & Lozano, 2013), the destructive potential of

management theories (e.g. Ghoshal, 2005), or the character damaging impact of business schools

(e.g. Crossan, Mazutis, Seijts, & Gandz, 2013). Still others are collecting and summarizing a

whole range of aspects and evidences (e.g. Euler & Seufert, 2011).

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

MAPPING BUSINESS SCHOOL CRITICISM

Invariably, however, such contributions – although highly valuable and undoubtedly neces-

sary – are missing an essential point in order to provide a holistic basis for reacting to the criti-

cism directed at business schools: Remaining within their textural setting, the problem and solu-

tion presented in this discussion are limited by the previously chosen focus. Therefore, we have

scanned the very diverse business school critiques in order to identify the main categories within

the international literature discourse irrespective of whether the argumentation is structured in a

chronological, specific, universal, or summarizing way. Following this strategy three categories

become obvious:

First Category of Criticism: Inadequate and Damaging Intrasystem Logic

Over the last two or three decades many authors have suggested that today’s business schools

use an intrasystem logic which has been proven to be inadequate or even society damaging. This

criticism targets the general way of thinking, the normative orientation, and the guiding princi-

ples which influence and determine – implicit or explicit, open or hidden – business schools’

teaching and research. For example, already in the 1970s Argyris doubts the adequacy and the

validity of the widespread theory of the ‘rational man’ that focuses mainly on rational techniques

and excludes the process of intuition as well as of tradition and faith (Argyris, 1973: 254). How-

ever, even though the theory of the ‘rational man’ can be considered a strictly descriptive gener-

alization due to scientific reductionism, its implementation has normative consequences. In this

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

sense, he argues, the generalization of the ‘rational man’ “which began as a descriptive statement

[…] become a self-fulfilling prophecy” (p. 265). More recently, Ghoshal (2005) argued in the

same line pointing out that the common practice within management training to use one-

dimensional theories, focuses exclusively on the economic side of things, excludes any role of

human intentionality or choice, and denies any moral or ethical considerations. According to

Ghoshal this intrasystem logic of mainstream economics is essentially based on “both unrealistic

and biased assumptions”, however, he states that this theory still tends “to be self-fulfilling”

(Ghoshal, 2005: 77): The recipients of such teaching will construct their own reality and change

their behavior precisely according to this one-dimensional theory. Analogously, economics have

shifted their guiding question from the “(moral) concerns about ‘better’ versus ‘worse’ into a

(technical) calculus of ‘more’ over ‘less’” (Dierksmeier, 2011: 21).

Moreover, the intrasystem logic of today’s business schools, which Khurana describes as a

kind of “neoliberal utopianism” (Khurana, 2007: 363), is not only considered inadequate and re-

ductionist but also as damaging to companies and even societies. In this sense, over the past 15

to 20 years an international group of management and social sciences scholars has established

the influential movement ‘Critical Management Studies’. They criticize the political and philo-

sophical base of management and point out the effects of dehumanization and anomie in society

(Alvesson & Willmott, 1992; Alvesson et al., 2009). More dramatically, they accuse business

schools of “turning out some very skilled criminals […] because they are bereft of socially re-

sponsible values” (Gioia, 2002: 143) as well as of resulting in an enormous number of “so-called

leaders” who lack ethical leadership and good character (Crossan et al., 2013: 285). Quite simi-

lar, Giacalone (2004) complains that today’s business schools have no higher order ideals but a

simple pay-off matrix that is assessed in quantitative and financial terms (Giacalone, 2004: 416).

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

Pfeffer and Fong (2004) deplore an “absence of a professional ethos” (p. 1501) at business

schools: They refer to the results of the Aspen Institute’s survey of MBAs (2001) which reveal

that during the two year program, participant’s priorities shifted away from customer needs and

product quality to an emphasis on shareholder value (p. 1505). More recently, Krishnan investi-

gated the impact of a 2-year fulltime MBA program on student’s values over a period of seven

years, discovering that while self-orientated values (e.g. comfortable life; pleasure) become more

important, others-oriented values (e.g. being helpful) become less important (Krishnan, 2008).

Not least because of the events of the financial and economic crises in 2007 and the recent

examples of excesses of management practice (such as the Enron or Libor scandal) the criticism

of management education has been gaining ground by suggesting that these events have their

roots in a way of thinking and acting that has emerged from and was taught in business schools.

Therefore, management scholars demand a multidisciplinary mind-set and systems thinking in

management education (Waddock & Lozano, 2013: 267) and a “broadening of responsibility

[…] to contribute to issues and challenges that are of concern to society and the world” (Muff,

2013: 488).

Second Category of Criticism: Inappropriate or Insufficient Teaching Content

A second strand of authors have voiced their concerns about how today’s business schools

are offering an inappropriate or, at least, insufficient toolbox and content to their students. By

focusing mainly on analytic and mathematical models and technique-based approaches on the

one hand and by reducing or rejecting social, cultural, moral and metaphysical thinking on the

other hand, management education often fails to prepare the students properly for the multifacet-

ed reality with which they will be confronted within the context of a global and intercultural

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

business world. Already in 1974 Hayek dedicates his famous Nobel Memorial Lecture to the top-

ic The Pretence of Knowledge harshly criticizing economists’ “propensity to imitate as closely as

possible the procedures of the brilliantly successful physical sciences” (Hayek, 1989: 3). Some

years later, in 1980, Hayes and Abernathy (1980) also describe this phenomenon (Hayes & Ab-

ernathy, 1980). More recently, Clegg and Ross-Smith (2003) problematized the scientific ten-

dency within the economics and management education by contrasting the dispositional reaction

of iron filings when introduced to the poles of a magnet – which is irrespective of the location

and the social context of the experiment as well as the identity of the experimentalist – with the

behavior of managers responding to the twin poles of a strategic threat which is far more inde-

terminable, complex, and context specific (Clegg & Ross-Smith, 2003: 87). This catchy picture

exemplifies Fleyvbjerg’s well-known critique of the purely analytic or technical style of the so-

cial sciences, which flirt with the idea of emulating the natural sciences. Particularly in view of

teaching he deplores that “people and entire scholarly disciplines [became] blind to context, ex-

perience, and intuition, even though these phenomena and ways of being are at least as important

and necessary for good results as are analysis, rationality, and rules” (Fleyvbjerg, 2001: 24). In

this sense, Mintzberg (2004) also demands – programmatically anticipating his claim in the title

of his efficacious book “Managers, Not MBAs” – an educational model which is not overly ana-

lytic but rather managerially oriented conveying a broad perspective on business in order to ena-

ble long-term management success (Mintzberg, 2004). Bennis and O’Toole (2005) support their

approach that business schools are “failing to impart useful skills” (p. 98) by arguing that pre-

cisely such aspects like ‘human’ matters (e.g. judgment, ethics, and morality), which are routine-

ly ignored by economists, “are exactly what make the difference between good business deci-

sions and bad ones” (p. 100). In terms of the history of ideas, Dierksmeier (2011) explains that

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

the turn away from humanities in economics and, in consequence, the teaching of management

tools which are exclusively focused on analysis and mathematics - and therefore inappropriate

for the multifaceted reality - are a result of a fusion process beginning in the late 1800s between

the paradigm of the mathematical mechanics on the formal side and the paradigm of the utilitari-

anism on the material one (Dierksmeier, 2011: 20-21). As a consequence, this development re-

duced the multidimensional goals and tools imparted by management education to nothing but

quantitative (formal side) and pecuniary (material side) objectives (p. 21). Exemplarily, Frey and

colleagues (2001) were able to give empirically established proof that strategies taught by busi-

ness schools which are centered on extrinsic motivation such as incentives, regulations, and sur-

veillance are not only destroying intrinsic motivation but are also damaging corporate success in

the long run (e.g. Frey & Jegen, 2001).

In light of these findings, it is not surprising that also management scholars doubted or even

denied the practical relevance of management education. Management pedagogy was accused of

being ineffective considering its impact on management practice, its influence on managerial

performance, and foremost regarding its ability to prepare graduates for their day-to-day realities

(e.g. Hill, 1992: 274; Mintzberg, 2004: 40; Pfeffer & Fong, 2002; Roca, 2008: 607). In this

sense, Grey collected empirical proof that business schools offer “an entrée into a managerial

habitus” (Grey, 2002: 501) instead of providing especially useful knowledge to their graduates.

He comes to the conclusion that management education is more about status and legitimation

than about practice-oriented management tools and skills.

After the financial and economic crises 2007/8 the debate about the practical impact of the

economic teaching context and content has intensified. If it is the case that, as the financial and

economic crisis suggests, managers have made decisions resulting in devastating effects on their

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

own company as well as on the society at large – managers who are graduates from the world’s

most renowned business schools, who have excellent theoretical abilities and who are considered

to be “the smartest guys in the room” (McLean & Elkind, 2004) – then, or so the complaint,

something seems to have gone dramatically wrong. The methodological reductionism adapted

and promoted by the business schools has resulted in an inappropriate toolbox taught to students

of economics and – subsequently – in an inadequate management of economic reality. In this

sense, “the ensuing crisis was thus endemic” (Dierksmeier, 2011: 23).

Moreover, some researchers emphasize contemporary or future changes of the global society

in order to point out that the toolbox business school’s offer their graduates is insufficient: First

of all, they refer to the globalization, which includes the extensive development of new commu-

nications and transportation technologies on the one hand and on the other the far-reaching pro-

cess of a deterritorialization beginning with the fall of the iron curtain. Another important influ-

ence is the phenomenon of governance gaps. These are resulting from both the fundamental

fragmentariness of governance rules that are due to the complexity and the dynamics of modern

societies and from the uncontrollability of existing global rules (Scherer & Palazzo, 2008: 425-

26). As a consequence, the former dichotomy between the private and the public sector becomes

blurred and corporations have tended to partly take over certain functions which were formerly

solely expected from governments (Matten & Crane, 2005). The new landscape of business leads

to the need to rethink business education and the sort of tools and skills which should be taught

in order to provide a realistic scenario for future business decisions including situations of pub-

lic-private dialogues and social responsibilities (Escudero, 2011). Faced with those far-reaching

challenges, management scholars are emphasizing the importance of greater interpersonal skills

such as the capacity of “heart” and “soul” (Waddock & Lozano, 2013: 267) or leadership and

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

integration skills, a sensitivity for foreign cultures, norms, and behavior as well the ability to

think critically and act creatively (Datar, Garvin & Cullen, 2010: 8; 327-28), and are demanding

“reflective executives” (Euler & Seufert, 2011: 214).

Third Category of Criticism: Unfitting Educational Environment and Methods

Finally, business schools have been accused of doing a poor job regarding the educational

environment and the methods employed by them. Following the inadequate, reductionist logic

revealed above, management programs do not have a multidisciplinary but a one-dimensional

design which focuses on concepts and techniques (Waddock & Lozano, 2013: 267) by presenting

themselves as a path to a successful career, higher salaries, and financial riches (Pfeffer & Fong,

2004). Therefore, business schools’ methods have been questioned that focus on teaching rather

than on learning while reducing the attention paid to the development of critical thinking and re-

flective capacities (Bennis & O’Toole, 2005; Euler & Seufert, 2011: 218). Along these lines,

Mintzberg and Gosling (2002) are arguing that “no one can create a leader in a classroom” (p.

64). More recently, Datar and colleagues (2010) evaluated numerous in-depth interviews with

business school deans and business executives as well as an extensive collection of hard data in

order to rethink the MBA programs. As a result from their findings they emphasize the need of

new pedagogies such as experimental or active learning which involves team projects or group

exercises and combines classroom learning with real-time experiences (Datar et al., 2010: 331).

Conclusively, many business professors’ conception of themselves as transmitters of knowledge

rather than facilitators of learning processes has been found fault with. Not only their high level

of competence as fact collectors is required in the classroom but also their capacity to deal with

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

multidisciplinary issues (Bennis & O’Toole, 2005: 101). Nevertheless, this role change requires

the instructors to take “different and more engaged roles than in typical lecture-case approaches”

(Waddock & Lozano, 2013: 267).

Mapping Business School Criticism

In order to provide a holistic basis for answering to the criticism directed at business schools

we now attempt – based on the considerations outlined above – to figure out a model displaying

the very diverse business school critiques (cf. figure 1):

Figure 1. Mapping Business School Criticism

As the figure exemplifies, the three categories of business school criticism we identified are

corresponding to a macro-, meso-, and micro- level design of management education. According

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

to a deontological or backcasting process (cf. Robinson, 1982), in this model normative orienta-

tions and guiding principles act as a reference point from which the teaching content and the cur-

ricula are derived. Afterwards, the methods and educational environment are examined that

could facilitate the realization of the desirable knowledge, skills, and tools. However, as the fig-

ure demonstrates, alongside the deontological direction there are many other forms of interde-

pendencies between these levels.

We are convinced that an operationalization of the concept of practical wisdom can answer to

these critics by considering the three design levels of a business school as well as their interde-

pendencies. However, this presupposes a closer look to the concept itself that goes beyond the

ostensible limitations of disciplines, theories, and contexts and provides a profound basis for fur-

ther steps.

PRACTICAL WISDOM – A CROSS-DISCIPLINARY ANALYSIS

During the last years, resurgent attention has been paid to the ancient topos of practical wis-

dom and its implications by the members of the economic community in academia. Inspired by

recent research, mainly in the fields of psychology and philosophy, a remarkable number of

books and articles have been published in the last months and years which aim at adopting the

concept of practical wisdom into the field of management. Nevertheless, these attempts have re-

mained either on a rather explorative-descriptive level using a vague and more general concep-

tion of practical wisdom or were focused on a very specific aspect while lacking a well-reasoned

philosophical base (see e.g. the critics of Eikeland, 2006). Other authors even assume that the

idea of practical wisdom is a slippery concept, difficult or even impossible to capture without

12

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

been either too exclusive or too vague (Kinsella & Pitman, 2012: 2; Schwartz & Sharpe, 2010),

or that practical wisdom and has only the “function as a placeholder term” (Ellett, 2012: 15).

Therefore, we now attempt to provide an analysis of the concept of practical wisdom, which

goes across the relevant disciplines and looks behind the disciplinary borders. By asking what

other disciplines, which have already developed or adapted the idea of practical wisdom, might

contribute to an holistic approach of management education we are looking from a philosophical,

a theological, a psychological, and a managerial perspective on the topic ‘practical wisdom’.

Therefore, every part of this analysis concludes with a summarizing evaluation that outlines the

identified core issues of practical wisdom in an overview table.

Practical Wisdom from a Philosophical Perspective

Philosophers are people – at least etymologically –who ‘love wisdom’. Therefore, it stands to

reason that our cross-disciplinary analysis of wisdom begins from the philosophical perspective.

Thinking about and aspire to wisdom is not a novel phenomenon of today’s information age,

but arguably goes back to the earliest stages of mankind spreading through cultures and genera-

tions. The “earliest ‘wisdom literature’” dates back to the Sumerian culture flourishing more than

5000 years ago and one of the oldest known civilizations which was located in the area called

Mesopotamia, modern-day Iraq (Birren & Svensson, 2005: 4). With the intention to impart their

wisdom to the next generations, the Sumerians recorded their philosophical reflections and their

pieces of practical advice for daily routines on clay tablets. In a similar way, the ancient Egyp-

tians emphasized, in their ‘wisdom texts’, practical virtues such as patience and honesty in order

to provide paternal guidance and cultural knowledge to their descendants (Takahashi & Overton,

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

2005: 34). Later on, these wisdom sources influenced the Hebraic tradition and were incorpo-

rated into their wisdom literature. Interestingly, the Hebrews added a strong religious aspect by

linking wise human behavior to a Divine order (Assmann, 1994).

While the topic has been neglected in literature focused on the West, there are Eastern inter-

pretations of wisdom in antiquity as well which – compared with Western traditions – are more

open, less petty, and embrace also non-cognitive aspects. According to Takahashi and Overton

(2005), there are roughly three features of wisdom to be derived from the Eastern traditions (pp.

36-38): First, the transformational feature which focuses on transcendental experiences and is

associated with the spiritual practices in Hinduism and in Buddhism; secondly, the integrative

feature which refers to a process of understanding which centers less upon cognitive and intellec-

tual structures, but involves emotional experiences instead. In this sense, the Taoist philosophy

of the early Chinese civilization 7000 years ago considered intuition and compassion to be the

path to wisdom (Birren & Svensson, 2005: 9); third, the pragmatic feature of wisdom which re-

sembles the traditional Western concept and refers to useful and established knowledge treasured

by family members.

Nevertheless, it was probably the ancient Greek philosophers who established a tradition of

systematically reflecting on the nature of wisdom by distinguishing it clearly from ‘knowledge’

and examining the factors that constitute a wise man. For Socrates and his pupil Plato, the excel-

lence in character, the principle of self-control, and the ability to subordinate passion and desire

to the authority of reason are required in the quest for wisdom (Robinson, 1990: 14). The Platon-

ic type of wisdom, however, was understood to be quasi-utopian and to require no less than to

know “the rightness […] of all actions in all circumstances, whenever those may arise” (Cooper,

2012: 47). No wonder that, for Platonists, only the gods can attain true wisdom, while humans

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

can merely chase after it in order to become philo-sophers, lovers of wisdom. In this sense, the

most important factor for Socrates’ understanding of wisdom is a spirit of open-mindedness and

the awareness of one’s own intellectual limitations.

Although Socrates and Plato already knew different sorts of wisdom, it was Aristotle who

was the first to develop a systematic and sophisticated understanding of what constitutes a wise

person who would also partake of practical wisdom. In several places of his extensive oeuvre,

specifically in book VI of the Nichomachean Ethics, he tackles this issue, classifying the intellec-

tual virtues that are supposed to lay the foundation of ‘wisdom’. In order to get a quick – and

necessarily rather simplifying – picture of the scene and place of practical wisdom within it, a

first distinction can be made between those intellectual virtues “by which we contemplate the

kind of things whose originative causes are invariable”, and those “by which we contemplate

variable things” (NE 1139a7-9). Within the first category of intellectual virtues (related to things

which are stable and invariant), Aristotle introduces an additional distinction between ‘scientific

knowledge’ (epistêmê) and ‘intuitive reason’ (nous). The virtue of scientific knowledge (cf. NE

VI,4) observes and analyses existing things e.g. by deductive demonstration, identifying similari-

ties, or examining lawful relationships. All scientific knowledge, however, is based on and fol-

lows after the first principles which, in turn, cannot be objects of scientific investigation them-

selves. Therefore, according to Aristotle, it is the virtue of intuitive reason (cf. NE VI,6) that

grasps and defines those principles which underlie and enable scientific knowledge. Both, the

scientific knowledge and the intuitive reason constitute the virtue of ‘theoretical wisdom’

(sophía) that is considered to be “the most finished of the forms of knowledge” (NE 1141a15).

At the same time, Aristotle describes theoretical wisdom, despite its elevated status, as “useless”.

He illustrates this by giving the example of the philosophers Anaxagoras and Thales who were

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

both known for their theoretical wisdom as well as their unworldly lifestyle. As a consequence,

they were ignorant of their own benefit and did not know which human goods to seek (NE

1141b4-8).

Therefore, Aristotle emphasizes the importance of the second category of intellectual virtues

which are concerned with things that are variable and modifiable. These things are related to

human affairs, particular circumstances, or concrete occurrences that can be controlled, chosen,

initiated, constructed, changed or developed. In this sense, such virtues are prescriptive and ac-

tion-guiding. According to Aristotle, this category of intellectual virtues includes two different

ways of handling those variable things: ‘Technical reason’ (tekhnê) is the application of theoreti-

cal knowledge and seeks to produce or change objects (NE VI,4). It acts by calculating the ex-

pected chain of causes and produces an effect under particular circumstances, induced by certain

means and predicted through invariable knowledge in order to achieve the intended outcome. As

an example of technical reason, Aristotle uses the picture of architecture (NE 1140a6). While

technical reason calculates, intellectual virtue of practical wisdom deliberates “what sorts of

things conduce to the good life in general” both for oneself and for one’s community (NE

1140a26). By considering not only the concrete particularities but also the teleological objectives

and the relevant ethical aspects, practical wisdom goes far beyond tactical cunning or cleverness

(NE 1140a28). This means that – according to the Aristotelian phronêsis – in all situations and

actions, a practically wise person keeps the final ends and aims in mind and deliberates in a

“well-balanced, well-proportioned, rationally ordered way” (Cooper, 2012: 119). Thus, practical

wisdom requires the openness to receive and understand each particular situation as it is, theoret-

ical knowledge and the experience to choose and apply the fitting means, and the excellences of

character to define the right ends.

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

Later on, the virtue of practical wisdom took a prominent place within in the ancient popular

philosophy and assumed a key role as one of the four cardinal virtues. In view of its coordinating

and integrating ability regarding the theoretical, moral, and particular aspects of any given situa-

tion, the virtue of practical wisdom was characterized as the auriga virtutum, the charioteer of

the virtues (Schockenhoff, 2006). By adapting the Aristotelian phronêsis, the Roman philosopher

Cicero translated the Greek term by the Latin providentia focussing mainly on the aspect of fore-

sight. In the Middle Ages, this Latin term providentia was contracted to form the new term pru-

dentia (Beabout, 2012: 420). It was, however, St. Thomas Aquinas who, by synthesizing ancient

Greek philosophy and Christian beliefs and traditions, most influentially integrated the concept

of practical wisdom into the Western way of thinking (see: theological perspective). Thinkers

from the Renaissance like Montaigne connected practical wisdom with a life in accordance with

nature, self-knowledge, knowledge of the world, and self-management (Birren & Svensson,

2005: 9).

With the beginning of the Age of Enlightenment, however, the virtue of practical wisdom lost

its former appeal for occidental philosophy. Instead, rationality and reason took the place at the

top of the pyramid of virtues while practical wisdom was gradually reduced to a sort of technical

cleverness. In a world in which morality was founded upon the laws of reason (e.g. Kant’s cate-

gorical imperative) and where scientific inquiry excluded any attempt at transcendental thinking

(e.g. Locke’s empirical school of philosophy), the deliberating virtue of practical wisdom be-

came redundant. On that note, Osbeck and Robinson (2005) state that “there are few concepts

toward which contemporary philosophers show greater reticence” (p. 61) than to practical wis-

dom.

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Schools: Towards a Holistic Approach to a Renewal of Management Education

During the last decades, however, the emergence of a remarkable number of philosophical

approaches, inspired by the concept of practical wisdom, proves a burgeoning interest in the an-

cient topos. Arguably, it was Martin Heidegger who first recognized Aristotle’s analysis of

phronêsis to have far-reaching ontological implications and who initiated a kind of renaissance

of the concept (Long, 2002: 43). Following this path, Hans-Georg Gadamer appropriated the Ar-

istotelian phronêsis as a model for hermeneutics in his fundamental book “Wahrheit und

Methode” (Gadamer, 19942: 312-324). More recently, Bent Flyvberg (2001) developed a new

approach to the social sciences mainly based on the Aristotelian notion of phronêsis (Flyvberg,

2001: 2-4; 53-65). Addressing today’s impasse of the social sciences which originates in the at-

tempt at emulating the natural sciences and their research methods and principles, he recurs to

the three intellectual virtues episteme (scientific knowledge; analytical rationality), techne (craft /

art; instrumental rationality), and phronesis (ethics; value rationality) (p. 57). Instead of focusing

exclusively on the first two virtues (which are mainly concerned with the realm of the natural

sciences), the social sciences should, according to Flyvberg, cultivate a new phronetic approach

that is involving values, getting close to reality, looking at practice before discourse, and is enter-

ing into dialogue with a polyphony of voices (pp. 129-140). Most recently, Frederick S. Ellett

(2012) outlined, in his attempt at recovering Aristotle’s phronêsis for the professions, the two-

fold role of practical wisdom: first, as the virtue of social practice which implicitly rejects moti-

vational hedonism and rational egoism (Ellett, 2012: 16-17); secondly, as the capability of delib-

erative judgment which involves complex interactions between the generals and the particulars

and rejects maximizing of any quantity, e.g. the rational-choice theory (pp. 16-19). On the other

hand, Ellett emphasizes the need to fit the ancient concept into today’s post-enlightenment

frame. In this sense, he opposes the Aristotelian “moral essentialism” that all humans have a de-

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Schools: Towards a Holistic Approach to a Renewal of Management Education

termined, unique, and ultimate end which the good life should be directed at (ib. 20 f.). On the

contrary, a modern version of practical wisdom has to consider the pluralistic perspective saying

that each individual can live his or her life in many reasonable ways. Moreover, Ellett claims that

a recovered concept of the Aristotelian phronêsis needs to integrate the modern idea of probabil-

ity which has become today’s central “guide to life” (p. 23). Meanwhile, Cooper (2012) suggests

a holistic Aristotelian approach as a complete “way of life” (Cooper, 2012). According to this

life guide, “the virtuous political leader and the virtuous private citizen possess the virtue of

practical wisdom [knowing] that activity is the absolutely highest human good” (p. 139).

The following table displays a summary of the core issues of practical wisdom we have been

able to identify from a philosophical perspective:

Table 1. Practical Wisdom from a Philosophical Perspective

Source / Author / Refer-


Core Issue Concept ence
Cultural heritage and wis- Wisdom as philosophical reflections and practical ad- Sumerian culture
dom vises for daily living transferred on to the following
generations
Wisdom as useful and established knowledge treasured Eastern traditional cul-
by family members tures
Traditional virtues and cul- Wisdom as practical virtues such as patience or honesty Ancient Egyptian culture
tural guidelines to provide paternal guidance and cultural knowledge to
the descendants
Transformational feature Wisdom as transcendental experiences associated with Hindu and Buddhist phi-
the spiritual practices losophy
Emotional feature Wisdom as a process of understanding which includes
less cognitive and intellectual structures but involves Taoist philosophy
more emotional experiences (e.g. intuition and com-
passion)
Excellence in character Wisdom requires the principle of self-control and the Socrates and Plato
ability to subordinate passion and desire to the authority
of reason Aristotle
Practical wisdom as the ethical virtue to follow the right
ends
Quasi-utopian knowing Wisdom as the knowing of the rightness of all actions Socrates and Plato
in all circumstances, whenever those may arise
Limitation of knowledge Wisdom the spirit spirit of open-mindedness and the Socrates and Plato
awareness of one’s own intellectual limitations

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Prescriptive and action guid- Practical wisdom as an intellectual virtue by which we Aristotle
ing feature contemplate variable things
Practical wisdom as a concrete way of life Cooper, 2012
Deliberative Judgement Practical wisdom as the openness to receive and under- Aristotle
stand each particular situation as it is and as the ability
to pick the fitting means out of the accumulated theoret-
ical knowledge and experience
auriga virtutum / charioteer Practical wisdom as the coordinating and integrating Occidental popular phi-
of the virtues ability regarding the theoretical, moral, and particular losophy
aspects of a concrete situation
Providential / foresight Practical wisdom as a kind of foresight Cicero
th
Self- and other-awareness Practical wisdom as a life in accordance with nature, Montaigne (16 cent.)
self-knowledge, knowledge of the world, and self-
management
Value rationality Practical wisdom as a pragmatic, variable, context- Flyvberg, 2001
dependent, and value-orientated paradigm for the so-
cial sciences
Professional knowledge Practical wisdom as the virtue of social practice and as Ellett, 2012
the capability of deliberative judgements
Pluralistic perspective Practical wisdom as the ability to consider the diversity Ellett, 2012
of the ultimate ends in today’s post-enlightenment
framing

Practical Wisdom From a Theological Perspective

Although the concept of wisdom goes back in the ancient ages and has been adapted in many

different cultures, it still was mainly linked to the sphere of theology and religion (Takahashi &

Overton, 2005: 32). As we have seen above, already the Greeks have connected their understand-

ing of wisdom with a divine attitude. According to Plato, only the gods can attain true wisdom

which was personified in the Olympian goddess Athena. In this sense, the Greek literature nar-

rated about wisdom as a sort of divine gift not as an achievement (Osbeck & Robinson, 2005:

64-65).

To a far greater extend the divine sphere played a role within the Hebraic tradition. Influ-

enced by wisdom traditions from Mesopotamia and Egypt, Hebraic wisdom literature delivers

accumulated and reflected experiences of the living in society as well as with God to posterity.

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By the means of parables and exhortations these texts lead to a truly succeeding life. They are

encompassing everyday advices as well as practical virtues and are concerning all aspects of life

(Marböck, 2006: 1033-36). In this sense, wise human behavior is always connected to a life ac-

cording a divine order (Assmann, 1994; cf. book of Job). Concurrently, as the story about King

Solomon reports, wisdom was thought to be a divine gift from YHWH (Birren & Svensson,

2005: 7; cf. 1Kings 3,12). On the other hand, in the Hebraic tradition wisdom is the attribute of

the omniscient and omnipotent God who has created the order of the cosmos. Finally, it is worth

to note that, according to the Hebrews, fear of the LORD is the beginning of wisdom (Proverbs

1,7; 9,10).

In a very similar way, the texts of the New Testament are following along these lines. They

provide strategies for dealing with particular situations and convey a normative life codex (Eb-

ner, 2006: 1036-8). Furthermore, rather speculatively in the New Testament and then more elab-

orated in the theology of the Church Fathers, Jesus Christ was identified as the personified wis-

dom.

The Islamic traditions as well were quite familiar with an understanding of wisdom (al-

Hikmah) that includes a practical and moral guidance for a life pleasing in the sight of God

which is to be transferred and taught to the following generations (cf. Verse 2:129 of the Quran).

In this sense, teaching wisdom is an integral part of the mission of the earlier Prophets (Burhan,

2014). In addition, an application of al-Hikmah was well known that correlates highly with the

Aristotelian concept of practical wisdom (El Garah, Beekun, Habisch, Lenssen & Loza Adaui,

2012: 993). Burhan (2014) provides an often quoted definition of this understanding of Al-

Hikmah that “means a total insight and having sound judgment concerning a matter or situation

through understanding cause and effect phenomena” (Burhan, 2014).

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In the Occidental philosophy of the Middle Ages, however, it became a widespread view that

wisdom consists of two parts: the timeless and eternal sapientia on the one side and scientia –

knowledge of the material world – on the other (Birren & Svensson, 2005: 7). It was, finally,

Thomas Aquinas who recovers the Aristotelian concept of practical wisdom as prudentia in his

Summa Theologiae (II-II, 47-56). On the one hand, Aquino pursued the ancient topos of wisdom

as a divine gift. In baptism, every Christian receives, along with the new life in close relationship

to God, a supernatural prudence, as a prerequisite for one’s eternal salvation (Pieper, 1966: 14).

On the other hand, he echoes Aristotle describing prudentia as “the right reason in matters of ac-

tion” (recta ratio agibilium; II-II, 47,2 sed contra) which applies universal knowledge to a par-

ticular case (cf. II-II, 47,3 ad1). In this sense, Aquino’s prudentia embraces the regard for as well

as the openness to reality and presupposes the knowledge of reality (Pieper, 1966: 9). For the

right action, however, prudentia needs, quite similar to Aristotle as well, not only knowledge and

the knowing of how to apply, but also the rightness of desire (cf. II-II, 47,4c.). Therefore, as Pie-

per (1966) outlines, there is a strong connection between being prudent / practical wise and being

good, which can only simultaneously be realized (pp. 5; 8). In summary, Thomas Aquinas de-

rives three steps to act prudently (cf. II-II, 47, 8c.): First, the process of deliberation which be-

longs to discovery (consiliari, quod pertinet ad inventionem); second the process of judgment of

the findings (iudicare de inventis); and third, the act of commanding to put into practice the

things deliberated and judged before (praecipere). Overall, however, practical wisdom contains a

moment of uncertainty as well. Quoting Thomas: “The certitude of prudence cannot be so great

as completely to remove all anxiety” (II-II, 47,9 ad2; transl.: Pieper, 1966: 18), that requires – as

an additional component of practical wisdom – the ability of intuition which is donated, to come

to full circle, from the grace of direct and mediated divine guidance.

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Since then, the conception of prudentia / practical wisdom of Thomas Aquinas influenced the

Occidental Christian view of men as well as the metaphysics to date (see e.g. Rhonheimer, 1994)

stating that prudence is the foremost of the virtues. Most recently, however, resurgent attention

has been paid to wisdom traditions that refer to the traditional and cultural heritage of religions.

Addressing an increasing loss in today’s modern society of common values and jointly shared

moral standards which cohere a societal ethos structure these attempts want to bring back the

practical and moral wisdom accumulated and established over the centuries by the different cul-

tures and religions. This sort of practical wisdom embraces “the fund of beliefs, examples, and

commitments that are transmitted from generation to generation through a religious tradition, and

which attach people to the transcendental source of human happiness” (Malloch, 2010: 756). On

the scientific level, a reintroduction of such a pluralistic understanding of practical wisdom de-

rived from religious traditions could play an important role as a counterpart to the disciplinary

forms of scientific rationality (Habisch & Loza Adaui, 2010). Along these attempts, for example,

a common initiative of the Academy of Business in Society (ABIS) and the Yale University Cen-

ter for Faith and Culture wants to “explore the value of practical wisdom in management from

the religious and philosophical traditions and thereby reconnect with lost treasures” (Lenssen et

al., 2012: 989).

The following table displays a summary of the core issues of practical wisdom we have been

able to identify from a theological perspective:

Table 2. Practical Wisdom from a Theological Perspective

Core Issue Concept Source / Author / Refer-


ence
Divine gift Wisdom as a divine gift not as an achievement Ancient Greek literature
Hebraic tradition

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Wisdom as a prerequisite for one’s eternal salvation Thomas Aquinas


donated in baptism
Divine sphere or attribute Wisdom as a divine attribute that only the gods can Greek Philosophy
attain, while humans can merely chase after it
Wisdom as the attribute of the omniscient and omnipo- Hebraic tradition
tent God who has created the order of the cosmos
Jesus Christ was identified as the personified wisdom Patristic tradition
Religious heritage Practical Wisdom as the fund of beliefs, examples, and Hebraic tradition
commitments concerning all aspects of life that are Texts of the NT
transmitted from generation to generation through reli- Malloch 2010
gious tradition and practice ABIS-Yale initiative
Practical Wisdom as a normative and practical life co- Texts of the NT
dex Islamic traditions
Uncertainty and human Fear of the LORD is the beginning of wisdom Hebraic tradition
limitations Practical Wisdom as a awareness of uncertainty that Thomas Aquinas
requires the ability of intuition which is donated from
the grace of direct and mediated divine guidance
Right reason applied to Practical Wisdom as the regard for and the openness to Thomas Aquinas
action reality which presupposes the knowledge of reality
Practical Wisdom as the total insight by having sound Islamic traditions
judgment concerning a matter or situation through un-
derstanding cause and effect phenomena
Rightness of desire Practical Wisdom as a moral virtue that allows one to Thomas Aquinas
do what is good because it is good
Foremost of the virtues Practical Wisdom as the superior virtue that coordinates Occidental Christian moral
and integrates the others towards action philosophy
Pluralism Practical Wisdom as a integrative concept to bring back Habisch & Loza Adaui,
and to inculturate different worldviews and beliefs in 2010
modern societies Lenssen et al., 2012

(Practical) Wisdom from a Psychological Perspective

While the analysis of practical wisdom in the realm of philosophy and theology took us along

through the past millennia, the history of the study of wisdom in psychology is a very short one.

Possibly, it is even this past history of wisdom in philosophy and religion that might explain why

the concept and the subject matter of wisdom has been avoided or neglected since the emergence

of psychology as a research and scholarly subject in the 19th century (Birren & Svensson, 2005:

14). One can state, however, that it was not until the 1980s, that wisdom research in psychology

really started (Brugman, 2000: 95). Therefore, as opposed to the chronological structure of the
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previous two parts of our cross-disciplinary analysis this section follows a content-oriented struc-

ture. Moreover, this analysis is surely not a definitive review of wisdom since that has been per-

fectly done by previous authors (e.g. Baltes & Staudinger, 2000; Birren & Fischer, 1990; Birren

& Svensson, 2005; Staudinger, 2008). Rather, it is a brief overview of the core issues of the con-

cept of wisdom which have been identified and exposed over the last decades in psychological

research.

In general, the psychological research focuses on the term “wisdom” rather than “practical

wisdom” addressing, however, a lot of issues which are quite similar to the traditional concept of

practical wisdom. The overall aim of psychological wisdom research could be summarized as the

attempt to find scientific criteria for control, replication, and prediction regarding the nature and

development of wisdom. Mostly, this includes both the realm of knowledge as well as the pro-

cess of decision making.

Within the numerous and diverse approaches pursuing this goal, two broad strands of the

psychological research can be distinguished. The first group of approaches is called “implicit

(subjective) theories of wisdom” (Staudinger, 2008). The researcher of these theories focus on

lay conceptions of wisdom by examining everyday beliefs and folk understandings. The aim of

these studies is mainly to elaborate the characteristics of a wise person and the definition of wis-

dom. For that reason, either in a multistage procedure samples of lay persons are ask to create a

list of wisdom-created attributes or to answer questions linked to the topic of wisdom (e.g. Clay-

ton & Birren, 1980) or autobiographical memories, narratives or interviews are evaluated (e.g.

Bluck & Glück, 2005). From these sort of studies four dimensions characterizing a prototypical

wise person could be derived over the last decades: First, the affective dimension describing at-

tributes such as empathy and compassion, second the reflective dimension describing attributes

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Schools: Towards a Holistic Approach to a Renewal of Management Education

such as intuition and introspection, third, the cognitive dimension describing capacities such as

experience and intelligence, and fourth, a moral dimension describing factors such as religiosity

and environmental awareness (Staudinger, 2008: 109-10). Recently, within the research area of

implicit theories of wisdom the topic of interculturality emerged. While between the different

cultures divergent weightings of particular characteristics of wisdom are observable, on a general

level three intercultural findings can be derived: an immediate connection between wisdom and

wise people as a sort of its ‘carriers’, a strong link between mind and character as an act of bal-

ancing, and a social and interpersonal dimension as a process of application (Takahashi & Bor-

dia, 2000).

The second strand of psychological wisdom research is called “explicit theories of wisdom”.

Here, the main focus lies on the measurement of wisdom in individuals. It was, however, already

evident at the very beginning of this sort of research that it is very difficult to capture ‘wisdom’

empirically (Baltes & Smith, 1990). Nevertheless, over the last decades there could be developed

some rather different concepts to measure wisdom. Under the various lines of research in this

field, two major models stand out which – despite some overlap between them – have established

their own theoretical slant. On the one hand, there is Sternberg’s “balance theory of wisdom”

(Sternberg, 1998). According to the central tenet of this theory, being wise is mainly about the

application of “tactic knowledge” by balancing someone’s own interests with those of other peo-

ple and those of lager entities such as family, community or society (p. 353). To assess some-

one’s wisdom he or she could get confronted with a hypothetical problem situation which in-

volves solutions that maximize not just one's own self-interest, but a variety of intrapersonal, in-

terpersonal, and extrapersonal interests (p. 360).

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Schools: Towards a Holistic Approach to a Renewal of Management Education

On the other hand, there is the so called “Berlin wisdom paradigm” (Baltes & Staudinger,

2000). According to this theory, wisdom is defined as expert knowledge that involves “judgment

about important, difficult and uncertain questions associated with the meaning and conduct of

life” (Baltes & Kunzmann, 2003: 131). The nature of a so defined wisdom model can be cap-

tured by using five criteria developed by Baltes and colleagues: factual knowledge, procedural

knowledge, life-span contextualism, relativism of values and tolerance, and recognition and

management of uncertainty. To measure wisdom related knowledge, people are trying to tackle

difficult life dilemmas. Then, their think-aloud responses can be collected and evaluated accord-

ing the five criteria of the Berlin wisdom paradigm (Staudinger, 2008: 113-4).

Beside the two major psychological paradigms of explicit theories of wisdom, several other

conceptualizations and criteria of wisdom were developed in the recent years (see an overview:

Birren & Svensson, 2005). Most of them, however, revolve around the aspects of reflexivity,

judgment, knowledge, and interpersonal competences. In view of the limited space, the authors

abstain from exploring them in greater detail.

The following table displays a summary of the core issues of practical wisdom we have been

able to identify from a psychological perspective:

Table 3. Practical Wisdom from a Psychological Perspective

Core Issue Concept Source / Author / Reference


Affective dimension Wisdom as affective and emotional characteristic Implicit theories of wisdom
such as empathy or compassion
Reflective dimension Wisdom as reflective attributes such as intuition and Implicit theories of wisdom
introspection
Cognitive dimension Wisdom as cognitive capacities such as experience Implicit theories of wisdom
and intelligence
Moral dimension Wisdom as guidance and adhering to moral principles Implicit theories of wisdom
or religious values
Balancing feature Wisdom as an act of balancing between mind and Intercultural implicit theories
character of wisdom

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Wisdom as the process of balancing someone’s own Balance theory of wisdom


interests with those of other people and those of lager
entities such as family, community or society
Expert knowledge Wisdom as judgement about important, difficult and Berlin wisdom paradigm
uncertain questions associated with the meaning and
conduct of life

Practical Wisdom from a Managerial Perspective

Although attention to practical wisdom and its relation to management its relative new, how-

ever addressing this issue is not an easy task. The first difficulty regards the wording used, in the

literature is possible to find research using: wisdom, practical wisdom, managerial wisdom,

phronesis, prudence and even practical reason to refer to close interrelated concepts. The second

difficulty refers the heterogeneous ways in which these concepts have been applied to manage-

ment, and the different management functions that have been analyzed. The third difficulty and

probably the most challenging is the plurality in the cultural traditions behind the understanding

of wisdom and how these have been applied to management.

As in the previous section the analysis here follows a content-oriented structure and do not

pretend to be a definitive review of practical wisdom for management; there are other contribu-

tions that have tried to do so in the past, whether as a part of an article (e.g. Gibson 2008, Row-

ley 2006) or as standalone contribution aimed to overview the literature (e.g. Kessler & Bailey,

2007). Moreover, several special issues in different journals were dedicated to practical wisdom

in general (McKenna, Rooney & Ten Bos, 2007) or to the relation of wisdom and a particular

management area (Lenssen et al., 2010), even the Academy of Management Learning & Educa-

tion Journal recently dedicated all its Book & Resource Reviews section to materials related to

wisdom and management (McKenna, Rooney & Kenworthy, 2013).

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Our analysis of practical wisdom from the philosophical, theological and psychological per-

spectives, however, also revealed the existence of rather different and contradictiong approaches.

For example Deslandes (2012) uses Ricoeurs political philosophy to criticize and the more main-

streamed Aristotelian approach towards practical wisdom in management (Moberg, 2007), as

well as the contributions that emphasize the virtue ethics approach on practical wisdom (e.g. Be-

about, 2012; Bragues, 2006; Schwarzt & Sharpe 2006, ). Diversity also prevails in the theologi-

cal literature as emphasized, for example, in the discussion about the religious nature of practical

reason (Krueger, 1986; De George, 1986) or more recently in several contributions published

within the ABIS-Yale initiative that explicitly address different spiritual and religious traditions

as sources of practical wisdom; others suggest a consideration of wisdom as a universal value

applicable to workplace research (Roe & Ester, 1999; Ros, Schwartz & Surkiss, 1999).

Practical Wisdom at the Individual Level

Besides that, practical wisdom in management can be considered on an individual and an or-

ganizational level. At the individual level we focus on two managerial functions that have been

recurrently addressed in the literature on practical wisdom: leadership, and decision-making.

Practical Wisdom in Leadership. There is an increasing literature addressing the role of wis-

dom for leadership. First and foremost, there is a meta-consensus about the managerial effective-

ness of wise leadership (e.g. Biloslavo & McKenna, 2013; Yang, 2011). However, very different

aspects of the theme are emphasized in the literature. On the one side wisdom in leadership is

considered to be an integrating activity. This requires the capacity to integrate and balance dif-

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Schools: Towards a Holistic Approach to a Renewal of Management Education

ferent roles in the organization and different rationalities even in different cultural settings (Bai

& Roberts, 2011; Ben-Hur & Jonsen, 2012; Thompson, 2011). Moreover, it calls for the capacity

to integrate ethical considerations into instrumental knowledge (Beekun, 2012; Przuan & Pruzan,

2007; McDonald, 2012; Cheng, 2011, Zheng et al., 2011; Khan & Sheikh, 2012; Meynhardt,

2010; Molteni & Pedrini, 2010; Grassl, 2010; Melé, 2010), the advice of others (Beekun, 2012;

Gottlieb 2012; Gibson, 2008), or even aesthetic sensibility (Waddock, 2010; Waddock, 2014).

The integrative role of practical wisdom therefore can be summarized in the capacity of wise

leaders to embrace complexity or in the necessary role of a holistic approach for leadership (Al-

ford, 2010; Clark, 2010; Colas & Langecir, 2012; Pruzan & Pruzan Mikkelsen, 2007).

Beyond the integrative role of leadership, literature presents also how wisdom plays a role in

the identification envisioning goals and inspiring others to follow that goal (Cheng, 2011; Nona-

ka & Toyama, 2007). Similarly, others emphasize the impact of wisdom in leader’s actions

(McKenna, Rooney & Boal, 2009) and more recently the impact of leader’s personal wisdom in

their followers (Zacher, Pearce, Rooney & McKenna, 2014). Other researchers have linked par-

ticular leadership styles such as ‘servant leadership’ or ‘steward leader’ with the wisdom discus-

sion (Mostovicz & Kakabadse, 2012; Opdebeeck & Habisch, 2011).

Wisdom in leadership has also been related to the right identification of limits. Therefore, a

self-discipline role (van den Muyzenberg, in print), identifying the limits of its own reason (Kai-

pa, 2013), searching for the advice of others (Beekun, 2012), and identifying and preparing suc-

cessor (Cheng, 2011) are considered as practically wise capacities.

Although, there is a significant corpus of literature addressing wisdom and practical wisdom

in management reduced empirical research on wisdom has been done. A first attempt is the study

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of Zacher et al. (2014) that develops a measure of practical wisdom to study leader-member ex-

change quality.

Practical Wisdom in Decision-making. The decision-making literature also addresses practical

wisdom. For Melé (2010) for example “practical wisdom introduces ethics in decision making by

considering both the end […] pursued and the means to achieve such an end from the perspective

of the human good” (p. 642). This approach is therefore also integrative – Melé’s proposal of

integrating ethics into decision-making relates not only to the decision itself but to the act of de-

ciding.

Another stream of research in the context of decision-making emphasizes practical wisdom

as a virtue, more precisely as the main virtue (Melé, 2012: 135) or as prudence (Bartunek &

Trullen, 2007: 96-106). The study of Yuengert (2012) considers the role of prudence in decision

making in a wider sense. the economic concept of risk with the Aristotelian concept of contin-

gency and shows why practical wisdom was excluded in economic models of risk analysis and

decision making (chap. 5).

Finally, there is an original contribution on the right decision about how to communicate ide-

as: Based on case studies Bamford (forthcoming) presents how practical wisdom from the Bud-

dhist tradition influences the way in which managers decide which speech to use in which mo-

ment.

Practical Wisdom at the Organizational Level

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

At the organizational level, the literature tackles issues related to strategy, organizational studies,

Human resource management, and to knowledge management.

Practical Wisdom in Strategy and Strategic Management. Introducing practical wisdom into

the strategic management discussion results in reconsidering the notion of organizational suc-

cess. As seen in the previous section, one characteristic of practical wisdom regards the capacity

to identify the right goals. Applied to the field of strategic management this means an “organiza-

tion having a meaningful purpose for its existence beyond just maximizing profits--having a last-

ing impact on society” (Bierly & Kolodinsky, 2007: 83). Strategy development is considered as a

process of discovery and learning. Rooney & McKenna (2007) emphasize the heuristic feature of

strategy crafting in opposition to a linear planning process. They see the role of practical wisdom

as an instrument that helps to create a “more organic or naturalistic discovery process” (p. 129)

making use of scientific and transcendent elements to create strategies.

While these contributions center their attention more in the wisdom component of practical

wisdom, other authors emphasize the practical component. According to Nonaka and Zhu (2012)

a particular interpretation of the Aristotelian practical wisdom leads to a hierarchical polarizing

approach towards strategy (p. 404). For them a wise strategy presupposes a pragmatic turn (p.

406), which means to consider human intelligence not as a mental faculty, “but [as] a way of in-

teracting with emerging situations” (p.376).

A different stream of research emphasizes another feature of practical wisdom applied to stra-

tegic management. Taking into consideration that strategy crafting takes place in circumstances

of complexity and uncertainty outside and inside organizations, strategists have to deal with the

challenge of preparedness (Statler & Oppegaard, 2007; Statler & Roos, 2006; Statler & Roos,

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

2007; Statler, Roos & Bart, 2007). These authors see practical wisdom as the term to answer this

challenge of “balancing ethical demands with demands for practical effectiveness” (Statler and

Roos, 2007: 135). In this sense, Freeman, Dunham & McVea (2007) have suggested that stake-

holder management can be also interpreted as “a third way between science an expedience” (p.

174) in other words as an exercise in practical wisdom.

Practical wisdom in organizational studies. Some scholars have linked practical wisdom to

organizational studies. Even more, there is a handbook especially dedicated to Organizational

and Managerial Wisdom (Kessler & Bailey, 2007) with contributions related to five different

philosophical branches: metaphysics, logic, ethics, aesthetics and epistemology. The editors of

this handbook offer a definition:

“Organizational and managerial wisdom is the application to professional pursuits of a

deep understanding and fundamental capacity for living well. This includes the visioning,

integration, and implementation of multifarious dimensions (within logical, ethical, aes-

thetic, epistemological, and metaphysical domains) as well as the development and en-

actment of multifarious elements (across individual, interpersonal, organizational and

strategic levels) to lead the good life and enable it for others.” (Kessler & Bailey, 2007:

lxvii)

Oliver, Statler and Roos (2010) apply practical wisdom in organizational identity. They use

Stenrberg’s (see psychological theories) balance theory of practical wisdom as reference to de-

scribe “how the ethical dimension of organizational identity plays out in practice” (p. 430).

Other studies focus on organizational culture and how cultural commonalities permit the cre-

ation of communities of work. A practical wisdom approach to corporate culture will not intend

33

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

to secularize it, rather it should be shaped taking in consideration elements of the cultural tradi-

tion in which corporate culture relies in a more explicit war (Almog-Bareket & Kletz, 2012; Kay,

2012; Tredget, 2010).

Finally, the study of Earley and Offermann (2007) examines empirical evidence about wis-

dom at the organizational level from a cross-cultural perspective. Their findings suggest a more

careful treatment of the wisdom concept in intercultural research because of its culture-specific

feature.

Practical Wisdom in Knowledge Management. In a similar way, there are some studies that

relate knowledge management to practical wisdom at an organizational level. For Kessler (2006)

organizational wisdom implies to use knowledge in efficient ways, particularly through the “col-

lection, transference, and integration of individual’s wisdom and the use of institutional and so-

cial processes for strategic action” (p.297). Rowley (2006) defines organizational wisdom as “the

capacity to put into action the most appropriate behavior for an organization, taking into account

what is known and the legitimate concerns of its various stakeholders” (p. 262). Later on, Row-

ley and Gibbs (2008) relate the concept of learning organization to the practical wisdom discus-

sion. They propose the concept of a practically wise organization that is based on seven pillars:

“[U]nderstanding dynamic complexity, developing personal wisdom competency, deliberating

towards ethical models, refreshing shared sustainable vision, group wisdom dynamics, deliber-

ated praxis and embodied learning” (p. 367).

Practical Wisdom in Human Resource Management. There are also contributions that can be

grouped as belonging to the field of human resource management. In general, practical wisdom

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

is proposed as a capability that make possible to connect broad moral principles to concrete mor-

al judgments and actions. (Cornuel, Habisch, & Kletz, 2010; Halverson, 2004; Maines & Naugh-

ton, 2010). This moral principles rooted in a religious ethos can promote innovation (Kahane,

2012) and compliance behaviors (Habisch, 2012).

Other authors focus on the holistic feature of practical wisdom proposing that training and

development should integrate cultural and religious values in order to reach congruence between

values and behaviors (Fontaine, Oziev, & Hassan-Hussein, 2012; Hassi, 2012; Khan & Sheikh,

2012).

The following table displays a summary of the core issues of practical wisdom we have been

able to identify from a managerial perspective:

Table 4. Practical Wisdom from a Managerial Perspective

Core Issue Concept Source / Author / Reference


Integration of the Wisdom as the interaction of moral imagination Waddock 2010; Waddock 2014;
good, the true and the (the good), system understanding (the true) and
beautiful (areté) aesthetics sensibility (the beautiful)
Ethical decision mak- Practical wisdom as the decision making process Ip 2011, Melé 2010
ing considering the economic and the ethical elements
Managing creative Practical wisdom of leaders as the capability to Ben-Hur & Jonsen 2012:968-
tensions integrate different leadership roles and balance 969, Thompson 2011; Bai &
tensions between them as well as tensions be- Roberts 2011,
tween cultural values and economic rationality
Integrating descriptive Wise leaders as capable to integrate descriptive Ben-Hur & Jonsen 2012,
and prescriptive knowledge with the prescriptive knowledge of Gottlieb 2012, Beekun 2012,
knowledge some cultural, spiritual and religious tradition Pruzan & Pruzan Mikkelsen
2007,McDonald 2012, Cheng
2011, Zheng et al. 2011, Bai &
Roberts 2011; Khan & Sheikh
2012; Meynhardt 2010, Molteni
& Pedrini 2010; Mele 2010;
Grassl 2010
Embracing complexity Practical wisdom for leadership as the capacity to McDonald 2012:642-643
embrace paradoxical situations, contradictory Pruzan & Pruzan Mikkelsen
arguments and discontinuous developments; re- 2007, Statler et al. 2007, Cornu-
jecting “one size fits all” solutions el et al. 2010
Practical wisdom for leaders as the capability to Pruzan & Pruzan Mikkelsen

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

transcend a unitary way of thinking / specialized 2007, Colas & Languecir 2012;
rationality and to embrace the complexity of reali- Clark 2010; Alford 2010,
ty Nonaka & Zhu 2012
Holistic approach to Practical wisdom as an integrating way of balanc- Alford 2010
human nature ing individuality (ego-centred and self-interested)
and personality (intrinsically related to others and
self-giving) directed at human action
Self-discipline Practical wisdom as the capability to control the Van den Muyzenberg (forthcom-
own desires and to liberate leadership from ego. ing)
Cultural/spiritual tradi- Practical wisdom as the capacity to believe in the Ben-Hur & Jonsen 2012, Zheng
tions own tradition and culture and to make use of it et al. 2011, Pruzan & Pruzan
while making decisions Mikkelsen 2007, Gerstner 2011,
Ip 2011, Vemander 2011, Bai &
Roberts 2011; Brinkmann&
O’Brien 2010
Right, credible, and Practical wisdom as the ability to identify the Cheng 2011, Nonaka & Toyama
inspiring goals right goals and to inspire others that envisioning a 2007
particular goal is correct.
Renouncing to his own Practical wisdom by identifying the right succes- Cheng 2011
power sor and giving a step back or even retiring in the
right moment.
Learning from experi- Practical wisdom as the capacity to learn from Ben-Hur & Jonsen 2012; Hoebe-
ence experience every time in a renewed way, i.e. ke 2010, Gibson 2008;
through reflective attention to the meaning of
experiences
Reluctance to be leader Practical wisdom as a certain reluctance to be- Ben-Hur & Jonsen 2012
but assuming respon- come a leader but the acceptance of the leadership
sibility role with high responsibility
Dream or vision Wise leaders follow a dream, or envision some- Ben-Hur & Jonsen 2012, Gott-
thing that drives the own behaviour lieb 2012; Gibson 2008
Social benevolence Practical wisdom as the benevolence with the Opdebeeck & Habisch 2011,
others expressed by compassionate management, Mostovicz & Kakabadse 2012
servant leadership, steward leader
Corporate culture and Practical wisdom as an approach to explore cul- Almog-Bareket & Kletz 2012;
cultural background tural elements to enrich corporate culture; versus Kay 2012; Tredget 2010
secularization of corporate culture
Pragmatic strategy Practical Wisdom as the purposeful accomplish- Nonaka & Zhu 2012
ment of idealistic, informed, disciplined experi-
mentations
Religious ethos as Wise organizations embrace religious ethos and Kahane 2012
driver of innovation by doing so they promote innovation and an en-
trepreneurial thinking
Holistic approach to- Practical wisdom as the integration of cultural and Hassi 2012; Fontaine et al. 2012
wards training and religious values into training programs to reach
development congruence between values and behaviour
Middle level thinking Practical wisdom as a capability to connect broad Maines & Naughton 2010, Cor-
moral principles to concrete moral judgements nuel et al. 2010, Halverson 2004:
and actions, thereby leading to specific practices 92

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

THE THREE-PILLAR MODEL OF PRACTICAL WISDOM

Our analysis of the concept of practical wisdom goes beyond the obvious limitations of disci-

plines, theories, and contexts and provides a multi-layered collection of core issues of practical

wisdom including both empirical data and theoretical ideas. By way of contrast with mainstream

management studies, which pigeonhole themselves into narrowly confined areas adding ever

more incremental research (cf. Alvesson & Sandberg, 2013), we do not propose to simply add

practical wisdom as another variety of literature or theory. . Rather, we present our collection –

consisting of the core issues of practical wisdom – as a new approach to a holistic renewal of

management education.

In order to attain this goal, we have spread out on the table all core issues identified in each

of the disciplinary analysis segments above, and we have looked for interdisciplinary connec-

tions, similarities, or clusters. In this way, we spotted three main areas which the core issues of

practical wisdom can be assigned to – even if we allow for some overlap between them. The first

area embraces the integrative dimension and is best represented in each section of the analysis. It

includes deliberation, the passing of judgment, balancing, and integration directed at action and

practice. The second area concerns the normative dimension and includes all sorts of knowledge

about or orientation towards a normative guidance concerning the full life and what comes be-

yond. The third area, finally, is about cultural heritage that is being transmitted from generation

to generation through various kinds of traditions.

We are convinced that, from these three areas, we can construct a model of practical wisdom

for which cf. the following figure:

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

Figure 2. The Three-Pillar Model of Practical Wisdom

These areas, however, are not mutually exclusive but intertwined in a multiple ways. One

cannot deliberate, judge, or balance with practical wisdom while leaving aside the traditional

pieces of advice and without having a clear purpose in mind. Concurrently, one cannot make use

of normative guidance in a practically wise without paying attention to the cultural heritage nor

without deliberating or balancing directed at practice. Finally, in order to learn or adapt practical

wisdom from earlier generations one needs both normative guidance and an integrative capacity

to make traditions accessible. That shows how all three parts of practical wisdom can only be

realized simultaneously. For this reason, we are speaking of ‘three pillars of practical wisdom’

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

suggesting that all three pillars have to be build up. Meanwhile, each of these pillars deserves

closer inspection insofar as they each contain various specific features.

The Integrative Pillar of Practical Wisdom

The first pillar of practical wisdom embraces the integrative dimension. As the most repre-

sented area in each section of the analysis, the integrative pillar consists of six features and in-

cludes all sorts of deliberation, passing judgment, balancing, and integration directed at action

and practice.

First and foremost, the integrative pillar of practical wisdom implicates a feature providing

recommendations towards action. Practical wisdom is never geared only towards intellectual

recognition but it always targets, from the outset, realization in practice. This practically orien-

tated feature is not only discernible in the term ‘practical wisdom’ itself. It also crops up in Aris-

totle’s intellectual virtue prescribing how to contemplate variable things (Aristotle), it reappears

in the Christian moral-theological description of practical wisdom as ‘foremost of the virtues’

guiding the others towards action (Occidental moral philosophy), it can be found in Flyvberg’s

call for a pragmatic paradigm within his phronetic social sciences (Flyvberg, 2001), pervades the

adaption by Nonaka and colleagues for their pragmatic strategy approach (Nonaka & Zhu, 2012)

and is also visible in Cooper’s recent attempt to propose the Aristotelian wisdom as a concrete

way of life (Cooper, 2012). Apparently, practical wisdom implies the competency to transform

every manifestation of knowledge, belief, and decision into action.

The second feature closely related to the above concerns a fundamental link to reality, mainly

to a particular situation. In this sense, practical wisdom is seen as dependent on the context

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

(Flyvberg, 2001) and is described as the total insight into a matter or situation through under-

standing cause and effect phenomena (Islamic traditions). Moreover, the reality-related feature

leads to deliberative judgment on any given situation and to the ability to choose the right means

(Aristotle), as well as to the capacity to transcend a unitary way of thinking (Alford, 2010; Clark,

2010; Colas & Languecir, 2012; Nonaka & Zhu, 2012). Finally, it rejects ‘one size fits all’ solu-

tions (McDonald 2012:642-643; Pruzan & Pruzan Mikkelsen 2007, Statler et al., 2007, Cornuel

et al., 2010). In this sense, practical wisdom requires the competency to open-mindedly receive

and understand the complex reality in its multi-layered facets.

The third feature of the integrative pillar of practical wisdom establishes a strong link with

the indispensable sociality of every human being. This characteristic of practical wisdom is suc-

cinctly described by Sternberg in his Balance Theory of Wisdom as the necessity to coordinate

one’s own interest with other people’s interests and those of lager entities such as family, com-

munity, or society. Montaigne who flourished in the 16th century tackles the issue as well, defin-

ing practical wisdom as a life lived in accordance with nature, self-knowledge, and knowledge of

the world. Finally, some of today’s management scientists have taken over this feature by intro-

ducing social benevolence into business practice in the form of compassionate management,

servant leadership, and steward leaders (Mostovicz & Kakabadse, 2012; Opdebeeck & Habisch,

2011). Consequently, practical wisdom includes social competencies.

The fourth feature concerns the central aspect of establishing a balance between divergent

poles. The tensions between “poles” are manifold and concern mainly mind and character (cf.

intercultural implicit theories of wisdom), economic and ethical elements (Ip, 2011; Melé, 2010),

cognitive and emotional elements (Taoist philosophy), affective, reflective, and cognitive dimen-

sions (implicit theories of wisdom), moral imagination, system understanding, and sensibility

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

towards aesthetics (Waddock, 2010; Waddock, 2014), individuality and personality (Alford,

2010), and integrative and prescriptive knowledge (e.g. Bai & Roberts, 2011; Beekun, 2012;

Ben-Hur & Jonsen, 2012; Cheng, 2011; Gottlieb, 2012; Grassl, 2010;Khan & Sheikh, 2012;

McDonald, 2012; Molteni & Pedrini, 2010; Zheng et al., 2011). In this sense, practical wisdom

requires the competency to balance different types of tensions and divergent poles in practice.

The fifth feature of the integrative pillar of practical wisdom implies a pluralistic dimension

the importance of which has increased since the emergence of modern and globalized societies.

While, at the times of Aristotle and Thomas Aquinas, there was no great difference in the way in

which the world was viewed and the fundamental questions of life were considered, today we are

faced with highly diverse, sometimes even controversial cultures, religions, beliefs, attitudes etc.

In this sense, different worldviews and beliefs (Habisch & Loza Adaui, 2010; Lenssen et al.,

2012), the diversity of ultimate ends in a post-enlightenment context (Ellett, 2012), and different

conception of leadership and cultural values (Bai & Roberts, 2011; Ben-Hur & Jonsen, 2012:

968-69; Thompson, 2011) have to be taken into account. Therefore, practical wisdom requires

the competency to deal with a broad diversity perceptible in different parts of life and society.

The sixth feature, finally, underlies the importance of knowing the limitations imposed on the

human being and of acting sensibly in general as well as particular situations. Already Socrates’

and Plato’s understanding of wisdom includes the awareness of one’s own intellectual limita-

tions. In management practice, this awareness is reflected by being reluctant to become a leader

under certain circumstances (Ben-Hur & Jonsen, 2012) or by retiring at the right moment

(Cheng, 2011). Thus, practical wisdom includes the competency to be aware of one’s own limi-

tations, which leads to being wisely cautious and circumspect should the situation require it.

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Schools: Towards a Holistic Approach to a Renewal of Management Education

The Normative Pillar of Practical Wisdom

The normative pillar of practical wisdom consists of two features and includes all sorts of

knowledge about or orientation towards a normative guidance concerning the full life and what

comes beyond. Thus it is fair to say that practical wisdom pairs with excellence in character.

The first feature of the normative pillar of practical wisdom refers to the metaphysical realm.

Addressing different types of Weltanschauung, it tackles the question of what ultimately drives

someone’s actions. Socrates and Plato approached this question by interpreting wisdom as know-

ing the rightness of a given action under all circumstances and within any contextual framework.

Aristotle and in his wake Aquinas identified practical wisdom with moral virtue driving us to do

what is good, because it is good. According to the psychological studies based on lay concep-

tions of wisdom, one should adhere to and be guided by moral principles or religious values in

order to act wisely. And recent research in management studies outlines the necessity of a moral

foundation of innovative and effective strategies to be introduced to the organizational level

(Nonaka & Zhu, 2012). The same holds true of individual dreams and visions for wise leadership

(Ben-Hur & Jonsen, 2012, Gibson, 2008; Gottlieb, 2012). According to the metaphysical feature,

practical wisdom needs the competency of a motivational driver in order to understand and in-

corporate moral and visionary guidance into one’s actions.

The second feature of the normative pillar of practical wisdom concerns attributes related to

personality that are guiding someone’s behavior. In this sense, it raises the question of how one

should behave. Referring to a dualistic world view, ancient Western philosophers like Socrates

and Plato as well as early Christian thinkers like Aquinas adopted the position that the principle

of self-control and the ability to subordinate passion and desire to the authority of reason is es-

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

sential to wise behaviour. Nor has self-discipline today lost its relevance when it comes to acting

in a practically wise manner. To the contrary, being able to control one’s own desires and to lib-

erate leadership from showmanship is seen as a central challenge in managerial wise behaviour

(Van den Muyzenberg, forthcoming). Finally, some authors suggest that practical wisdom de-

pends on the ability to not only identify the right goals, but also convince others that these goals

are correct and desirable (Cheng, 2011; Nonaka & Toyama, 2007). Practical wisdom, therefore,

requires the competency to behave authentically in order to aspire after right, credible, and in-

spiring goals.

The Cultural Heritage Pillar of Practical Wisdom

The third pillar of practical wisdom is about every kind of cultural heritage that is transmitted

from generation to generation through various kinds of traditions. Roughly speaking, it consists

of two specific features.

The first feature connects practical wisdom with the sort of knowledge, experience, belief,

and good example that has been accumulated within the different cultures and been transmitted

for centuries. Such wisdom has been established in nearly all old and ancient cultures (as can be

seen in the Hebraic, Greek, Egyptian, Sumerian, Patristic, Hindu, Buddhist, and Islamic tradi-

tions) and has recently been rediscovered by many management scholars (e.g. Malloch, 2010;

Pruzan & Pruzan Mikkelsen, 2007; ABIS-Yale Initiative). Within this branch of research, multi-

ple ways were established of how to make use of the cultural heritage. In this sense, practical

wisdom is regarded (a) as the capacity to involve one’s own tradition and culture in decision

making processes (Bai & Roberts, 2011; Ben-Hur & Jonsen, 2012; Brinkmann & O’Brien, 2010;

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

Gerstner, 2011; Ip, 2011; Vemander, 2011; Zheng et al., 2011), (b) as an approach to enrich cor-

porate culture by integrating cultural and religious values (Almog-Bareket & Kletz, 2012; Kay,

2012; Tredget, 2010), (c) as the driving force behind innovative and entrepreneurial thinking by

implementing religious ethos in organizations (Kahane 2012), (d) as a holistic approach in train-

ing and development programs that aim at reaching congruence between theoretical values and

practical behavior (Fontaine et al., 2012; Hassi, 2012). Simultaneously, traditional and cultural

heritage – having emerged and consolidated in highly different contexts ages ago – has to be

adapted, through reflective attention, to modern-day experiences (Ben-Hur & Jonsen, 2012; Gib-

son, 2008; Hoebeke, 2010). Therefore, practical wisdom requires the competency of reintegrat-

ing openness towards cultural heritage with the ability to adapt it to a new context.

The second feature of the cultural heritage pillar emphasizes the divine character of wisdom.

Many of the old traditions exhibit a double meaning: on the one hand, they illustrate the remark-

able excellence of wisdom which should always be aimed at by humans but is hard to attain; on

the other hand, they show an understanding of wisdom as a divine gift rather than a human

achievement. In this sense, practical wisdom includes the competency of being humble even in

the face of one’s own achievements, one’s knowledge, and capabilities while keeping in mind

the limitations set to us as human beings.

OPERATIONALIZATION OF PRACTICAL WISDOM IN BUSINESS SCHOOLS

Our interest in understanding and conceptualizing practical wisdom was aroused by a Ger-

man-Arab research project launched in March 2013 in order to investigate, within an intercultur-

al setting, the nature and development of practical wisdom and, last but not least, how to imple-

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

ment it into management education. As a way to tackle these issues, we have come up with sev-

eral events, initiatives, and experiments. At almost every opportunity, however, the discussion

emerged of whether “practical wisdom can be taught”. This echoes the fact that – although re-

surgent attention has been paid to the concept of practical wisdom by the economic community

in academia – little guidance is given on how universities or business schools might implement

this concept into their curricula or educational offerings. To remedy these shortcomings, we at-

tempt to illustrate how our three-pillar model of practical wisdom fits into a holistic approach of

management education and how it contributes to a renewal of leadership alignment. For that, we

also incorporate some experiences made in the context of our project. Due to the limited space,

however, this attempt remains tentative. We want to highlight exemplarily the educational means

by which practical wisdom can be induced and to provide inspiration and suggestions for further

research and practice in this field.

In this way, we seek to provide an answer to the above criticism directed at business schools.

We refer to the three main categories developed above asking how each pillar of practical wis-

dom can contribute to an improvement and a redesign of management education in business

schools.

Practical Wisdom versus an Inadequate Intrasystem Logic in Business Schools

As was summarized above, many scholars have suggested that today’s business schools con-

struct and impart an intrasystem logic which has been shown to be inadequate or even damaging

to society. It was said that their general way of thinking is one-dimensional, i.e. pecuniary and

short-term oriented, that their normative orientation can damage not only the character of the

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

graduates but also the society as a whole, and that their guiding principles are based on unrealis-

tic and reductionist assumptions. In contrast, applying the integrative pillar of practical wisdom

to business schools’ intrasystem logic means that a pluralistic way of thinking is being intro-

duced in order to bring to light the many facets of reality. This requires considering principles

that go beyond rational maximization towards those ultimate goals worthy to live for (Giacalone,

2004); this includes reflecting on questions beyond the mathematical calculus of ‘more’ and

‘less’ towards multifarious considerations on ‘better’ and ‘worse’ (Dierksmeier, 2011); and this

implies a shift from an instrumental rationality towards a phronetic rationality that takes into ac-

count the complexity of a global world (Flyvberg, 2001) and extends responsibility to issues that

are of concern to society (Muff, 2013). This can be expressed via principles and guidelines open-

ly communicated on homepages or in brochures, via normative directives imparted by teaching,

and via role models, i.e. seeing the way members of university staff live. More concretely, the

conception of a business school itself could be extended to mean not only a one-dimensional

teaching-learning situation but also an opportunity to guide the development of personalities with

a multiple set of learning offerings such as student initiatives, public discussions, exhibitions,

concerts, sports events, and much more.

According to the normative pillar of practical wisdom we suggest that the ‘motivational

drive’ represented in business schools should not be reduced to becoming a business case as suc-

cessful as possible, to maximizing the number of high ranking journal publications, or to pump-

ing out the best-paid graduates. Rather, business teachers should be guided by the desire to edu-

cate well-prepared managers and to support the students’ personal development. On the other

side, business schools should enable their students to reflect on their own moral standing, their

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

dreams, and their visions to foster not only excellence in knowledge but also in character (Cros-

san et al., 2013; Khurana, 2007).

The cultural heritage pillar suggests to not exclude traditional and religious wisdom from

business schools’ curricula. To the contrary, scholars should be aware of their own cultural herit-

age including the embodied wisdom traditions. Reflecting on underlying assumptions of man-

agement “may help towards the construction of a more solid foundation for management theory

and practice“(Alford, 2010: 698). On the other side, they should avoid the suggestion that per-

sonal beliefs and values are unprofessional and relevant in private settings only but should rather

make sure that people can discuss and live out their different cultures and religions.

Regarding the macro-design of business schools, practical wisdom requires normative direc-

tives and guiding principles taking into account the complexity of modern societies and the many

features of human reality, providing moral guidance to their students, and meeting their own so-

cial responsibility.

Practical Wisdom versus an Inappropriate or Insufficient Teaching Content

The inadequate intrasystem logic of business schools, however, also corresponds to a toolbox

taught to the students that has been perceived as inappropriate or insufficient. It has often been

remarked that, by focusing mainly on analytic and mathematical models and technique-based

methods and by reducing or rejecting any reference to social, cultural, moral, and metaphysical

thinking, management education often fails to properly prepare the students for the multifaceted

reality with which they will be confronted.

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

According to the integrative pillar, however, technical knowledge or analytical remain neces-

sary tools in the search for practical wisdom. At the same time, however, practically wise educa-

tion underlines the necessity of complementary competencies that enable business students to

handle concrete situations and challenges within the context of a global and intercultural busi-

ness world. Due to the complexity and unpredictability of how individuals, communities, and

societies will behave, methods and strategies are required that go beyond rather mechanical or

computational techniques following a blueprint or a checklist to bring about success (e.g. Grassl,

2010: 710; Intezari & Pauleen, 2013: 157; McDonald, 2012: 642-643; Nonaka & Zhu, 2012;

Waddock & Lozano, 2013: 281). Therefore, introducing practical wisdom is not a case of either-

or. In contrast, it suggests a highly diverse set of competencies and methods equally referring to

theoretical and interpersonal skills, analytical and phronetical methods, mathematical calcula-

tions and social concerns. Therefore, to foster a balancing competence should be a central ele-

ment of business schools’ curricula (Euler & Seufert, 2011; Intezari & Pauleen, 2013: 158-164;

Roca, 2008: 613-615). Moreover, the contemporary or future changes of global society have the

former dichotomy between the private and the public sector become blurred and requires educa-

tional contents which provide a realistic scenario for future business decisions including situa-

tions of public-private dialogues and social responsibilities (Escudero, 2011; Muff, 2013). Final-

ly, business schools’ teaching should aim at raising the awareness of the limits of one’s own

knowledge and capabilities (Intezari & Pauleen 2013. 161) as well as the competency which

leads to being wisely cautious and circumspect (Ben-Hur & Jonsen, 2012; Cheng, 2011).

Regarding the normative pillar of practical wisdom questions such as “What can guide and

drive modern managers and leaders in day-to-day business?” should be incorporated into man-

agement programs. Moreover, assistance should be provided of how to find and deal with dreams

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

and values not only in private settings but also in today’s business world. "In other words, mana-

gerial decision-makers have to consider both efficiency and ethics, not as an extrinsic judgment

but as inherent aspects of the action“ (Melé, 2010: 642-3). In terms of the normative pillar, prac-

tically wise tools and skills transcend those that make it possible to act in a clever and successful

way: A mafia boss can be as effective and smart but not as practically wise as Mother Theresa

(Baltes & Kunzmann, 2003: 133; Kaipa & Radjou, 2013).

The cultural heritage pillar then emphasises the need to rely on traditional wisdom and expe-

rience accumulated over the centuries and transmitted from generation to generation. "[W]e can-

not continue ignoring resources from the world's religions if they can help us come up with the

best answers of which we are capable“ (Alford, 2010: 704). Therefore, business school programs

should also promote sensitivity for foreign cultures, norms, and behavior (Datar et al., 2010: 8;

327).

To sum up, practically wise leaders “are not the classroom's or the boardroom's masters of

logismus, but self-possessed individuals, possessed of humanity, principles, vision and the craft

to make them real“ (Jeannot, 2007: 35). On the meso-level, the idea of implementing practical

wisdom into business schools consists of providing management education improving both mor-

al and analytical skills, tools, and content.

Practical Wisdom versus Unfitting Educational Environment and Methods

Finally, as we have seen, critics of management education collectively argue that business

schools at the moment are doing a poor job regarding the educational environment and their

teaching methods. Following the reductionist logic revealed above, business schools make use

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

mainly of one-dimensional teaching strategies and techniques. Those are preliminary focusing on

the preparation towards a successful business career, higher salaries, and financial achievement.

Therefore, we want to suggest as our last point some pedagogies and learning approaches which

could contribute to impart practical wisdom into the micro-design of business schools. The pro-

posed elements of practical wisdom oriented teaching strategies, taken in isolation, are neither

unique nor new, some of them already put into practice somewhere. However, we are convinced

that these elements used in combination can facilitate implementing the concept of practical wis-

dom.

Bringing the Integrative Pillar of Practical Wisdom into Business Schools’ Micro-Design

As shown above, the integrative pillar of practical wisdom embraces six features that require

particular competencies which can be promoted in many different ways. First and foremost, to

act in a practically wise manner implies the competency to transform every manifestation of

knowledge, belief, and decision into action. As a way to integrate this feature of practical wis-

dom into business programs we propose to draw on classical action learning approaches. There-

by, provided knowledge will be applied to a real problem scenario by a group in order to find a

solution that guides to action. The whole process is promoted and facilitated by a supervisor (Da-

tar et al., 2010: 331; Eulert & Seufert, 2011: 222; Reynolds & Vince 2004). Other scholars pro-

pose to introduce practice and fieldwork such as internships and project work to link manage-

ment education closely to action (Mintzberg & Gosling, 2002: 64; Muff, 2013: 499-50). Most

recently, Wittmer (2013) explored a way to foster practical wisdom skills by adapting a flight

simulator program for business ethics education. In this way, he attempts to “simulate decision-

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

making situations by providing experimental situations that allow students to practice applying

decision-making skills” (p. 175; see also: Colby, Ehrlich, Sullivan & Dolle, 2011: 99-102). With-

in the context of our own project, we enable MA business students to get in touch with family-

owned companies or entrepreneurs who are willing to share their knowledge and their experi-

ence. In this way, the students experience business not only in the classroom but also in reality.

However, simply introducing field work or practical experience is not sufficient to promote

students’ understanding of complex business processes as required by the second feature of the

integrative pillar of practical wisdom (Colby et al., 2011: 94; Muff, 2013: 292). Therefore,

scholars emphasize the need to support reflection skills as a way that leads to deliberative judg-

ments in complex situations as well as to the capacity to transcend a unitary way of thinking (Eu-

lert & Seufert, 2011: 223; Kinsella & Pitman, 2013: 169). Dialogues and discussions have been

proposed as effective techniques for facilitating reflective thinking (Murphy, Sharma & Moon,

2012: 321). Additionally, Bennis and O’Tool (2005) recommend to draw “on works of imagina-

tive literature to exemplify and explain the behavior of people in business organizations in a way

that [is] richer and more realistic than any journal article or textbook” (p.104). Moreover, issue

centered learning – a teaching strategy that focus on issues rather than on subjects and therefore

requires multidisciplinary, systemic approaches – can bring back the complex reality into the

classroom. Recently, Muff and her management education initiative “Vision 50 + 20” established

this way of learning as the so called “collaborator” method where students, educators, and re-

searchers personally get in touch with all facets of society to discuss current dilemmas (Muff,

2013: 493-4; Muff et al., 2013).

The social feature of the integrative pillar of practical wisdom requires the competency of be-

ing aware of society and stakeholder interests, values, and beliefs. This can be raised via audio-

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Schools: Towards a Holistic Approach to a Renewal of Management Education

visual media, field trips, or group discussions as well as via the incorporation of social engage-

ment in the students' curricula.

In order to foster the competency to balance different types of tensions and divergent poles,

students can be involved in multifaceted judgment situations and encouraged to consider all rele-

vant aspects (Intezari & Pauleen, 2013: 168). This can be realized via teaching interventions such

as role-plays, collaborative learning techniques, service-learning opportunities, and self-

reflection exercises (Crossan et al., 2013: 290; Waddock & Lozano, 2013: 267-8).

The pluralistic dimension of practical wisdom can be realized by taking a cross-cultural ap-

proach, for example via invitations of guest lecturers from other cultures. Additionally, students

can be encouraged to tackle complex issues from various perspectives. Then, they are asked to

evaluate the diverse solutions based on different cultures, beliefs, and traditions as well as on in-

dividual and communal interests (Intezari & Pauleen, 2013: 168). In the context of our own re-

search project, we successfully established field trips for MA business students to Germany or to

an Arab country. In this way we enable personal contact not only to the students of a foreign cul-

ture but also to local companies, organizations, and political agents.

Finally, in order to promote the competency to be aware of one’s own limitations, which may

lead to being wisely cautious and circumspect should the situation require it, case studies that

represent business failures due to hubris or exorbitance can be used (Malloch, 2013).

As we have seen, integrative capacities ”are more difficult to teach than most disciplinary

topics because instructors need to take different and more engaged roles than in typical lecture-

case approaches“ (Waddock & Lozano, 2013: 267). Therefore, the business lecturers’ conception

of themselves as conveyors of knowledge has to shift towards an understanding as facilitators of

learning processes.

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Schools: Towards a Holistic Approach to a Renewal of Management Education

Bringing the Normative Pillar of Practical Wisdom into Business Schools’ Micro-Design

According to the normative pillar, practical wisdom needs the competency of an intrinsic mo-

tivational drive in order to understand and incorporate moral and visionary guidance into one’s

actions. In this sense, one can say that “a switch in emphasis toward the moral purpose of the

work, rather than on ethics of practice as simply representing compliance with codes of proper

conduct” is being asked for (Kinsella & Pitman, 2013: 168). It is the task of the educator to de-

scribe the virtues that the recipients should emulate (Malloch, 2010: 758). Additionally, other

authors call for a transformative learning approach that develops not only the mind but also the

heart and the soul (Muff, 2013: 491; Waddock & Lozano, 2013: 267).

In order to support the students’ competency to behave authentically aspiring to appropriate,

credible, and inspiring goals, the responsibility of the lecturers has to be broadened, to act not

only as collectors of facts or transmitters of knowledge but also as role models that behave in an

authentically ethical way themselves.

Bringing the Cultural Heritage Pillar of Practical Wisdom into Business Schools’ Micro-

Desgin

Already Aristotle stated that practical wisdom is gained from experience (NE 1142a12-15).

And it is obvious that practical wisdom is effectively learned through transmitted experience

(Jeannot, 2007: 16; Kinsella & Pitman, 2013: 169). To enable the students to participate in this

wisdom accumulated by experience, the power of stories and narratives can be provided via au-

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Schools: Towards a Holistic Approach to a Renewal of Management Education

diovisual media as well as real-life settings (Eulert & Seufert, 2013: 223; Roca, 2007: 616). Fol-

lowing along these lines, our project approaches, in many different formats and intercultural set-

tings, and in collaboration with students, lecturers, and practitioners, the question of how tradi-

tional virtues and directives can be applied to particular situations of today’s global economy as

well as whether this centuries-old wisdom can (still) contribute to take on modern challenges.

CONCLUSION

As a point of departure of our paper we dealt with the issue ‘Why should the question of

practical wisdom be asked in business schools?’. Our objective herein was to argue for a holistic

approach to a renewal of management education that tackles the multifaceted failures of business

schools to educate well-prepared managers – a deficit that was pointed out by a wide branch of

articles and books over the last decades.

However, among the numerous voices that criticize the mainstream business school model

and demand a renewal of management education one can observe a broad diversity of approach-

es and attempts depending on the respective research focus or interest. Therefore, the paper ini-

tially provides a systematic overview of the criticism of business schools and outlines the main

aspects within the international discourse in secondary literature. This way, we concluded that

the still on-going process of coming to terms with it is primarily focused on three categories:

First of all, business schools construct and impart an intrasystem logic which has been shown to

be inadequate or even society damaging; secondly, business schools are offering an inappropriate

or, at least, insufficient toolbox to their students; thirdly, business schools have been accused of

doing a poor job regarding the educational environment and the methods employed by them.

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

This state of affairs has triggered several attempts to explore how a reorientation of manage-

ment education could be conceptualized. Along these lines, resurgent attention has been paid to

the ancient topos of practical wisdom and its implications. We are also convinced that the con-

cept of practical wisdom has much potential to improve business schools’ performance. Never-

theless, these attempts have remained either on a rather explorative-descriptive level using a

vague and more general conception of practical wisdom or were focused on a very specific as-

pect while lacking a well-reasoned philosophical base. Therefore, as a second step this paper

provides an analysis of the concept of practical wisdom, which traverses the relevant disciplines

and looks behind the disciplinary borders. By asking what other disciplines, which have already

developed or adapted the idea of practical wisdom, might contribute to an holistic approach of

management education we are looking from a philosophical, a theological, a psychological, and a

managerial perspective on the topic ‘practical wisdom’. Every part of this analysis concludes

with a summarizing evaluation that outlines the identified core issues of practical wisdom in an

overview table.

Thirdly, we attempt to apply our collection of data – consisting of the core issues of practical

wisdom spanning several disciplines – in a path-setting mode that suggests a new approach to a

holistic renewal of management education. After having spread out on the table all core issues

we have been able to identify in each of the disciplinary analysis segments above, we have

looked for interdisciplinary connections, similarities, or clusters. This way, we spotted three

main areas to which the core issues of practical wisdom can be assigned and from which we de-

rived our three-pillar model of practical wisdom. In this model, the first pillar represents the in-

tegrative dimension and includes deliberation, the passing of judgment, balancing, and integra-

tion directed at action and practice. The second pillar is concerned with the normative dimension

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Bachmann, Loza-Adaui, & Habisch, 2014. Why the Question of Practical Wisdom Should Be Asked in Business
Schools: Towards a Holistic Approach to a Renewal of Management Education

and includes all sorts of knowing about or orientation towards a normative guidance concerning

the full life and what comes beyond. The third pillar signifies the dimension that consists in the

cultural heritage that is being transmitted from generation to generation through various kinds of

traditions. These pillars, however, are intertwined in various ways and contain further specific

features which cannot be explored in detail here.

Finally, the paper illustrates how the three-pillar model of practical wisdom fits into a holistic

approach of management education and how exactly it contributes to a renewal of leadership

alignment. In order to do that, we referred to the three categories of business school criticism

discussed above and proposed ideas, methods, and strategies for tackling it. Thereby, we also

incorporate some experiences forged and tested in the context of our international research pro-

ject.

Due to the limited space, however, this attempt remains tentative. We want to highlight ex-

emplarily the educational means by which practical wisdom can be induced and to provide inspi-

ration and suggestions for further research and practice in this field.

Which role does practical wisdom play within the context of educating a new generation of

managers in economics? We consider this to be a question of utmost importance, not only for the

business schools themselves, but also for society as a whole. In this sense, this paper is written as

an invitation to contribute to putting the path of practical wisdom in research and practice for-

ward.

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