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    Nima Gohil focused on enhancing the hair care segment for a company as the market was rapidly changing, and was responsible for hair care, color cosmetics, skin, and fragrance innovation and research globally. As research showed men were also increasingly spending more on hair care, social media influencers became important for marketing through low-cost virtual methods like video diaries, as traditional marketing was slow and expensive.

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    Nima Gohil focused on enhancing the hair care segment for a company as the market was rapidly changing, and was responsible for hair care, color cosmetics, skin, and fragrance innovation and research globally. As research showed men were also increasingly spending more on hair care, social media influencers became important for marketing through low-cost virtual methods like video diaries, as traditional marketing was slow and expensive.

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    10 views1 page

    Case Study Overview

    Uploaded by

    R.
    Nima Gohil focused on enhancing the hair care segment for a company as the market was rapidly changing, and was responsible for hair care, color cosmetics, skin, and fragrance innovation and research globally. As research showed men were also increasingly spending more on hair care, social media influencers became important for marketing through low-cost virtual methods like video diaries, as traditional marketing was slow and expensive.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as txt, pdf, or txt
    of 1

    Nima Gohil focused on hair care segment and needs to enhance

    as the market was changing rapidly she had to make the strategic direction in the
    direction of digital marketing
    needed to understand global research and innovation division and was responsible
    for color cosmetics hair care skin and fragrance.

    approach of creative solutions to uncover consumer needs


    female were more inclined to hair care and cosmetoics but now adays research showed
    that men were also spending more time and money to keep hair healthy

    growth of social media


    social media influencers held a great deal in the age of digital transformation.
    face to face and virtually marketing using a video diary methodology (low cost
    tenchnology)
    tradistional methods were slow and expensive
    loreal beauty babble program- one year commitment with the vloggers and their
    consent to post their product experience (reviews) 86% women used social media as
    its less formal and authentic as no models were involved.

    software should be inhouse or third party MAKEUP GENIUS APP enabled customer to try
    makeup virtually on their actual photo

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