SUBMITTED BY:

AMEERA ASIF

ROLL NO: 1923109002

CLASS: B.COM 7th
Session:2019-2023
SUBMITTED BY:
MISS RIMSHA

DEPARTMENT OF MANAGEMENT AND SCIENCES

GOVT GRADUATE COLLEGE FOR WOMEN
T0PIC
When entering a new market how can one “learn” the culture’s what aspects of the culture would

influence the marketting of women designer of blue jeanse in different countries.

ANSWER

There are two parts of this topic:

Part 1:

When entring in new market how to learn about different cultures in different

countries or places.

Part 2:

How different cultures influence the marketting of women designer of blue jeans in

different countries like us turkey france india and north korea.

PART 1:

WHEN RETERING IN A NEW MARKET HOW TO LEARN DIFFERENT

CULTURES IN DIFFERENT COUNTRIES

Branding a product for multiple countries can be difficult, as the visual and auditory signs that
are used to express brands linguistically may mean very different things in various cultures.
For example, the color green in Iran has been linked with opposition to the government, while
in Ireland it is a national color. Therefore, marketing should not be so standardized that it
ignores these cultural contexts.

Cultural Values can Vary Within a Country

But cultural values vary within a country as well. Marketing strategies for urbanites on the East
Coast of the U.S. are markedly different from rural residents in mid-America. Marketing to
these different demographics should reflect these cultural differences.

Symbols and Symbolism

Symbols in relation to cultural influences refers to language, both spoken and unspoken.
Language is a symbol of cultural pride. While some foreign influence may be acceptable, a
culture may want to preserve its specific cultural heritage. A marketer would need to conform
advertising in such a country into language symbols acceptable to the population of that
particular country.

Similarly, marketing to immigrant populations in the U.S. who still speak the language of their
native country should take into consideration the best way to reach out to these specific
audiences. Other forms of culture symbols include folklore, drama, dance and music.

Rituals Play a Role

Rituals are patterns of behaviors that are learned and repeated. Rituals play an important role in
how life events, such as births, marriages, graduations and funerals, are conducted in different
cultures. Life is also full of smaller rituals such as watching a television show at a certain time
or having dinner every Tuesday at your favorite restaurant. Rituals play an important role in
marketing strategies as they focus on consumers' everyday interactions and how these
interactions will play into the promotion and selling of a product or service.

Thought Processes can Vary Among Cultures

Thought processes may vary among different cultures. This could affect the way a marketing
strategy is perceived. People who are part of one culture may take in the whole picture in an
advertisement and be able to report specific details of what they have seen, even in the
background; those of another culture may only see and identify with the central figure and
ignore background items altogether. This would affect the way a marketer presents his message
based on cultural thought processes.

Uncertainty

Each culture deals with uncertainty in different ways. For example, according to Dr. Geert
Hofstede, Japanese people tend to value order and certainty, so advertisements that come to
clear conclusions tend to appeal to them. He says that cultures that accept risk, such as Hong
Kong, will accept much more uncertainty in advertising.
PART 2:

How different cultures influence the marketting of women designer of blue jeans in different
countries like America china pakistan turkey

IN INDIAN CULTURE

Blue jeans are now an innate part of the Indian fashion scene. From metros to the most remote of
small towns, this blue fabric is all pervasive today. It has become the go to fashion preference of
individuals across all walks of life – irrespective of gender and age. Considering India’s
proclivity to adhere to its cultural heritage, the popularity and wide usage that marketer enjoys
today in India stands as a testimony to this fabric’s timeless appeal.

Communities in Uttar Pradesh, India’s biggest state with 200 million residents, have often made
the news for their views on Western dressing, especially jeans.

Jeans are casual wear in India, the element of rebellion remains attached to the garment for
many women who seek to express their freedom and independence.

They often dress in a way that is acceptable to their communities, like wearing jeans with a
traditional Indian Kurti and stole, and then replacing it with shorter tops as they get bolder and
move to larger cities to work or study.

In the big cities of india blue jeans is a good market.

IN TURKISH CULTURE

Most parts of modern Turkey are quite liberal when it comes to the dress code for women 

Although most of the cities in Turkey are liberal, the more you go into the interiors, the more
conservative the people are. therefore, follow a more conservative dress code when visiting such
places. Blue jwans is coomon to wear.

Womens feels comfortable to wear jeans in office and other places so it is benefitial for blue
jeans designer to market there products in turkey.
IN US

 the US is the largest market, with 5 up to half a billion pairs sold each year, sales in Asia,
particularly China, Japan and India, are also huge and expanding. Jeans have become a default
item of clothing because they can be easily manufactured and meet both the practical and
cultural needs of modern lives.

In us womens are highly use blue jeans to wear but in the us market competition is very high .

NORTH KOREA

North Korean leader Kim Jong-un has banned skinny jeans, mullets and certain body piercings
as symbols of a “capitalistic lifestyle”, according to reports.

IN FRANCE

Bottoms. Versatile, warm and always on-trend, a blue jeans will get you just about anywhere.
But remember, the French are all about clothes with a clean-cut, and the same is true when it
comes to jeans – so avoid scruffy or saggy denim.IN FRANCE

As a marketer of women designer of blue jeans it is difficult to sell products because competition
is very high in france maeket of blue jeans.