convinience, cheaper price, waiting time, safety, quality of service

flexible hours, give cars, different cab models, surge prices incentive, heat maps,
select and deselect which customers they want, breakdown of how being paid, busy
like airports,

it was bad, demand increases, per mile prices, driver wont come out but
automatically increased. negative point.
driver and consumer impact

Drivers would have less incentive to accept requests in busy areas

encourages more drivers to serve the busy area over time and shifts rider demand,
to maintain reliability and restore balance

Uber's advantages include door-to-door convenience, safety, and reliable quality.

Uber's disadvantages include its surge pricing and the negative effects of
replacing steady jobs with gig work

Convenient and Cashless, commit for long routes

Professional Service
Competitive Pricing
Safety and Flexibility For Drivers

open book exam

4 questions each based on case study, read this and ans below
flag changes
short essay about what quote is saying
support your answer, understand thinking and explainination
why STP? positioning strategiies, how do we think of competition,

case study- for argument sake what strategy they were following, demonstration of
understanding the content

how argued the point. think things through and substanciated. detailed answers