HOW IDEA IS GENERATED?

I am a student of b.com. In my daily life whenever i was sit for doing my homework, making
assignments, preparing for tests, quizzes, exams; i have to go to book shelves again and again for
bringing the required books and registers. I also require a separate table for putting my books,
clipboard, tea, coffee and laptop. As i live in pakistan so loadshedding also creates a big problem
for me. These are the problems of all students. And we all want a proper study desk which solves
all these problems. So me with my few class mates decide to make a student chair which is
multifunctional and have all the features we required. In this way the origin of (company name)
takes place.
DESCRIPTION:
Our idea is multifunctional chair that offers completely functional storage space with built-in-
bookcase, chargeable & attachable lamp, desk space and usb extention feature. (Company name)
provide customise chairs in different designs, styles and sizes.
VISSION STATEMENT
Our vision is to be a leading chair manufacturer offering innovative and superior quality
products.
MISSION STATEMENT
To provide multifunctional chairs that save space, money and brighten up your living space as
well. We are driven to delight our customers by offering personalized design, reliable,
comfortable and quality chairs through respect and trust.
TAGLINE
Your imagination our creation
Smart chair for smart people
Life is too short for boring chair
Think different have different
Design with distinction
CORE VALUES
Relationships drive our business
Integrity is the cornerstone of everything we do
Respect earned through our quality work
Innovation to provide for the customer needs of tomorrow
Teamwork for extraordinary outcomes
Agility and strategic nimbleness help us adapt to changing market conditions
Customer Satisfaction remains our first priority

6Ps MARKETING MIX

Place Promotion

Price People

6P's
Product Marketing Processes

Mix

PRODUCT

Product refers to the tangible or intangible elements which satisfy and fulfills the customer
needs. Our Co. Is offering different multifunctional student chairs. As we live in the world of
tight spaces and no one wants to overpay for two or more pieces of furniture when they can have
them all in one. These chairs omits the need for a side table to put your tea on, has built-in-
bookcase, an attachable and rechargeable LED light/ reading lamp, have some space for your
laptops and an electric panel socket board with USB charger so you can charge your phone,
laptops and lamp/LED light. These chairs saves space, money and brighten up your living space
as well. These chairs are specially designed for students. It provides comfortable reading space
for those wanting a quieter moment and help create your own cosy miniature home library.
Company provide chairs in different styles, designs, sizes and offer customised products as well.
Usability and Usefulness:

 Very useful for students because offer completely functional storage space and will become
a proper study desk for them
 Also useful for teachers, lawyers, habitual book readers and for other professionals as well
because provides them a comfortable space for reading and a mini library
 Through socket board it helps to charge your phones and laptops while working
 Also useful for office employees because they can use it as working desk
 You can also study and work while load shedding because it has a rechargeable LED light

Quality:
Our mission is to deliver a high quality product on time and within budget. We are targeting high
class and providing the best quality.
Features:
..... chairs has following features:

 Built-in-bookcase
 Attachable and rechargeable LED lamp
 Side space for your laptops, tea, and for other things
 Electric panel socket board with USB charger

Warranty:
...... is providing 1 year warranty.
PRICE
Our product price is according to the market penetration strategy. Our aim is to attract mainly
students and other people to buy our products. Because our product is customized so prices are
different according to features and designs. Student chair as low as possible Rs. 12,000 and
office staff chair Rs 10,000 while still yielding an attractive profit. At these price a customer gets
fully furnished cabins for books, attachable and chargeable sensor lamp and usb extention board
with a service life of 5 years.
According to the cost-plus strategy our product at a certain margin above our cost. Total profit
earn per unit is PKR. 3,000.
PLACE
In the first year of operation, our company plans to open only one showroom and workshop. It
will be located in Lahore. Although the company is starting at a small level in model town, the
business aims to grow continuously. To do this, the company will gradually open more similar
showrooms that will start in nearby towns, and gradually expand to larger areas.
Showroom: (Company name) manufacture chairs according to customers' demand and sell them
directly through its showroom which is situated in model town.
Wholesale: (Company name) sell chairs to a variety of wholesale customers such as owner-
operated furniture stores, interior design & architecture professionals, decorators, regional
furniture chains, buying clubs and smaller specialty retailers.
Internet: The Internet is a very effective way of expanding a business to a wider area. Therefore,
(Company name) will develop a website where customers can check the photos of chairs given
with description, place orders, take information about delivery time, day and date.
Daraz:
We will expand our business across the country and become part of a popular online selling
website in Pakistan; Daraz.pk. This is where we will set up our business; form daraz seller
account and start selling online in Pakistan. (Company name) will provide free home delivery to
its customers.
PROMOTION
Promotion is a first step when we are launching a new product but we make its strategies in last.
We want to make a good product image in mind of customers, so that they will buy only our
product. We use multiple media channels to promote our product.
Main sources of promotion
Advertising
Social media
Online website
Advertising:
To promote our product, we use traditional media which includes an advertisement on television
and outdoor ads. It is beneficial due to its large reach and ability to attract a large number of
people. We also use online and social media advertising, which is cheaper and beneficial due to
the increasing usage of the internet.
Social media:
We use social media platforms such as Facebook, Instagram and YouTube to promote our
product. We will make social media posts to our target audience. The post should also be such
that they encourage further action by customers such as sharing the posts with friends or leaving
feedback in the form of comments.
Online website:
We create online website to attract our customers to buy our products. Customer receive more
detailed and personalized information about our product through website. To interact with our
customers, we send surveys by asking questions.
PEOPLE
Many peoples are involved:
Founders:
(Company name) founders are Ameera, Ayesha, Mehwish and Muskan.
Employees:
We will inherit different employees like carpenters, wood designer for different art and designs
in chairs, furniture consultant, electrician for some additional feature and lamp feature, furnisher
for furnishing and sales person.
PROCESSES:
The key processes for our products include:
Product delivery:
We will deliver our products through various channels like our showroom, retailers, daraz etc.
Delivery charges will be determined according to their products.
Complaints:
People can send their feedback about our products and services on our official website. We will
try to solve customer problems if they complain negatively.
Response time:
We will respond to our customers regarding our products, services and any queries during our
working hours from 9 AM to 12 PM. Also in our official website. If customers order their
products on our website, we will respond as soon as possible.
TARGET MARKET:
College and university Students
Habitual Book readers
Teachers, lawyers, employees
COMPETITORS:
These kind of multifunctional student chairs are not available as a product in Pakistani markets
so we have First mover advantage. There are no competitors of (company name) in Pakistan but
in global market some chairs of these type are available so those companies will become our
competitors.
 INTRODUCTION

Today’s competitive landscape heavily relies on innovation. Business leaders must constantly
look for new ways to innovate because you can’t solve many problems with old solutions.
Innovation really is the core reason for modern existence.

By seeing customer needs we decided to bring innovation in furniture industry. Our business
plan is to provide multifunctional chairs that offer completely functional storage space with
built-in-bookcase, chargeable & attachable LED lamp, desk space and USB extension feature.
Our company name is Amish. Amish provides customise chairs in different designs, styles and
sizes.

Students in their daily life; whenever they sit for doing their homework, making assignments,
preparing for tests, quizzes, exams; have to go to book shelves again and again for bringing their
required books and registers. They also require a separate table for putting their books, clipboard,
tea, coffee and laptop. As we live in Pakistan so load-shedding and tight living spaces are big
problems for them as well. These are the problems of all students. And all we want is a proper
study desk which solves all these problems. That’s why we decided to introduce Multifunctional
student chair, which solves all these student problems. Amish aims to save space, money and
brighten up your living space as well.

The showroom of Amish is located in Model town Lahore. Amish provide products to customers
through different e-commerce websites and platforms as well. We will promote our product
through different social media platforms like Facebook, Instagram and YouTube ads. Our aim is
to delight our customers by offering personalized design, reliable, comfortable and quality chairs
through respect and trust.