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Basis of ITC’s Fiama P&G’s Head &

comparison Shampoo Shoulders


Shampoo
Colour White Mainly bottles are found
in white colour.

Ingredients Water, sodium laurate Water, dandruff fighting


sulphate, perfume oil ingredient, a special
etc. ingredient, Zinc
carbonate, Cleansers
and lather building
agents.

Smell Mostly flowery Mostly fresh

Price Ranges from135 to 250 Ranges from RS.2 to


RS. 450

Quantity 200 ml Available in 2 packings


of 180ml & 1 l

Packaging It comes in sturdy white It launched world’s first


bottle which is travel recyclable shampoo
friendly. bottle made with beach
plastic.
Reliability Ratings given to its People gives 5 out 5
shampoo is 4.3 out of 5. rating to its Anti-
Dandruff shampoo.
Difference between ITC’s Vivel and HUL’s Lifebuoy soap
Basis of ITC’s Vivel Soap HUL’s Lifebuoy
comparison soap
Colour It is available in various Well known as red and
colours like orange, yellow packaging.
green etc but mainly in
white colour.
Ingredients It is a unique 2-in-1 Water(Aqua), Sodium
soap enriched with Lauretha Sulphate,
mixed fruit extracts of Sodium Chloride,
pomegranate, Avocado Glycol Di stearate,
and Papaya and Milk Cocamide Mea, Citric
cream. Acid, Fragrance
(Parfum) etc.
Smell Aloe vera and fruit Carbolic Aroma

Price RS. 10 to Rs.100 RS.12 to Rs. 120


Rs. 15 for 120 gm Rs. 22 per 100 gm

Quantity 120 gm 100 gm

Packaging Double layer packaging Its packaging has


of clear film and cartonchanged from that of
pack. hard cover wrapper
specifically for men to
soft cover for family.
Reliability People given Vivel soap People rated this
rating of 3.4 out of 5. product as 4.4 out 5.
Difference between ITC’s Ashirwad Atta and Shakti Bhog
Foods Ltd.’s Shakti Bhog Atta

Basis of comparison Ashirwad Atta Shakti Bhog Atta

Colour Golden amber Natural colour of


wheat.

Ingredients wheat, maize, oats, Whole Wheat


soya, chana and
psyllium husk
Smell No smell at all just It is processed very
natural aroma. cleanly to retain its
natural aroma
Price Starts from Rs. 62 Starts from Rs. 250
1 Kg for Rs. 62 5 Kg for Rs. 250

Quantity Ranges from 1 Kg to It has two package


25 kg of Packaging ranges of 5 Kg and
10 Kg
Packaging  heat sealed PET Plastic Bag
POLY packets

Reliability People rated it 4.4 People rated it 3.5


out of 5. out of 5.
Difference between ITC’s Sun feast Dark Fantasy biscuit
and Parle’s Hide and Seek Choco Rolls

Basis of Sun feast Dark Parle Hide & Seek


Comparison Fantasy Choco fills Choco Rolls
Colour Colour of package is Colour of the package is
Red and Black. purple.

Ingredients Artificial Flavour Choco Creme, Wheat


(Chocolate), Edible Flour, Edible Vegetable
vegetable oil, Sugar, Oil, Sugar, Cocoa
Invert Syrup, Liquid Solids, Invert Sugar
glucose, Edible Syrup, Edible Common
Common salt, Salt, Raising Agents,
Hydrogenated vegetable Acidity Regulator and
oil, Emulsifier.

Smell Kind dark chocolate Chocolaty


aroma.

Price Rages from Rs. 10 to It starts from RS.30 and


Rs. 240 Highest price is Rs. 250
i.e., Special Edition.
Quantity 25 gm to 300 gm 75 gm to 250 gm

Packaging Box as well as plastic Box Packaging


for small packets.

Reliability Customer rated this Customer rated this 4.5


product 4.5 out of 5. out of 5.

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