Dear Readers,

So much has happened in the month following our internship!! Internship reports, project submissions, viva.at last over. Time to grab popcorns and ice creams and watch a movie in the audi!! Wondering what is going on? . Ok let me make it clear. The movie club of TSM has been renamed as AVEC POPCORN which means we get to munch on snacks while watching movies.. yippeeeeee and what more???? Now ice creams are available at Delite!!! The present set of students is having the time of their life. Now that we have become seniors, we are taking up more responsibilities (LOL! do u seriously believe this?) Elections for the various clubs are going on as I type this. Take a peek inside to know the results!!

Wishing all friends a very happy and fantabulous FRIENDSHIP DAY and for all the brothers out there, be ready. Coz RAKSHA BANDAN is not far away!!!
ADIOS!!!!

Quitting is temporary, Tweeting lasts forever

Twitter changes lives. For better or for worse

I Tweet therefore I am. These words almost scorned me from a childs T shirt during a visit to the nearby mall in Tuticorin, a couple of years back. Social networking sites were gaining popularity and I repelled them simply because I was lazy. But some people consider it important to tweet their views, no matter what. This shows two things-They are not lazy and they love

the controversies.

Take Shashi Tharoor for example. A fine minister he is, his tweets are more popular than his administrative skills. Remember the famous (read ill-fated) cattle class- holy cows controversy? (Be enlightened at
http://www.thehindu.com/news/national/article21179.ece).

Well,

lets

look

at

the

positive side of the story. The controversy was a break from all the turn- off political news on austerity. The young generation who loved Twitter and who smirked politics finally found something in common to talk about (not to mention how media milked the situation). The result? Some more tweets, and a couple of IPL controversies later, Shashi Tharoor quits his job and lands in Trivandrum. He must be a happy and contend man now, thanks to Twitter. I would love to use the word tangy here. Tangy as it may seem, Twitter is more famous for the controversies that revolves it rather than the other opportunities it opens. Some of the other media-catching controversies were the Amir Khan- Chetan Bhagat row over the movie 3 Idiots and Shah Rukh Kahn Vs Shiv Sena soaps. However, Twitter has helped many people to gain new

insights about life. The king of Twitter, Shashi Tharoor has become more
careful of the tweeting business now days. In a leading magazine he admits, Once tweeten, twice shy! Trishna Pratap

BEITRAG:

Do you buy? Find the reason!!!

Book
Author

: Why we buy
: Paco Underhill

Publication: Simon & Schuster Paperbacks ISBN No : 978-0-684-84913-3

I have heard people saying Shopping is an art but as the tagline of the book Why we buy goes Science of shopping

I indeed realize shopping has a science in it. The author calls it

Science probably because he has tried to answer the 6 famous honest men of Rudyard Kipling why, what, when, where, who and how as far as shopping is concerned. The pace at which growth of retail, Malls, big shopping complex, Super markets etc are growing

in India one could really relate his / her own shopping experience to every single line in the book. Though the author intends to define the science of shopping the book is as interesting as any novel as the author tries to portray the psychology of the human mind behind shopping. The Author getting into the shoes of a man, woman and even child and empathizing whilst shopping are amazing. He even says which side a man / women would turn when he / she

enters a shop. There is a unique chapter in which Mr. Underhill

explores the way in which a shoppers all senses can be attracted / engaged to keep his interest going in the shopping. The author beautifully brings out the reality of how strategies are made to make shopping interesting to increase the bottom line the basis of improving your bottom line is how emotionally the shopper can be pleased by the experience he gains in a shopping place. The best which I liked was the idea of putting up a poster nearer or below a mirror in the shop which will make it very much visible to all shoppers as any human being goes by the policy wherever there is a mirror use it

- Jeyalakshmi RM

GUEST LECTURES AND GAMES

Guest Lecture on Training & Development by Mr.Manjunath Venkatesh, HR, Honeywell

Program on Investment Avenues @ Mutual Funds and Insurance products, July 23rd 2011.

Entrepreneurship Game

EXPLORING TPK..

Seven ages of man, seven days of the week, seven seals, seven phases of moon, seven lamps of architecture and seven dwarfs- in all ages and creeds, the number seven has had a symbolic, mystic character. No less an importance has this mystical number in the world of intellect and philosophy. Greece had seven sages, the Christian Middle Ages seven free arts (grammar, rhetoric, dialectics, arithmetic, geometry, music, astronomy). The (Mohammedan) Sheikh-ul-Islam calls in for every important meeting seven ulemas. In the Middle Ages an oath had to be taken before seven witnesses. The processions around the temples went seven times, and the devotees had to kneel

seven times before uttering a vow. The Mohammedan pilgrims turn around Kaaba seven times, at their arrival.
Why are seven often used in many stories? What is so special about the number seven that J.K. Rowling would include it again and again throughout the series? In the ancient study of numerology, seven represents power and perfection and what not the number still occurs because of it being thought lucky such as the drink 7-Up. There are few theories behind the name 7UP; there were seven ingredients in 7Up. The original 7Up bottle was seven ounces, Mr. Grigg(one who invented 7up) saw a cattle brand that looked like 7 Up, and he liked it enough to name his soda after it. Mr. Grigg named his new soda after a popular card game at the time that was also called 7up and many more to add. What more, the Boeing aeroplanes which are named 7_7. However, why do I speak about this seven on and on all through the page? Guess what Echoes is stepping into its seventh edition with this issue. When seven has made such big celebrity status, Echoes believe that from this edition onwards it will reach new heights not just in standard alone but also in the minds of readers too Rejoice Ur Present-RPD m

I HATE YOU!!! I hate the way you ignore me And your dont care attitude I hate the way you stare at me And the way you make me mad I hate the way you read my mind

And the fact that you are always right

I hate it when you make me laugh And the way you make me cry I hate it when you lie not to hurt me And when you hurt me with truth I hate it when you make me feel lonely And you are nowhere around I hate it when you make me feel secured And the way you instil fear I hate it when you dont call me And the way you distant yourself I hate you so much it makes me sick And whole life goes black and white But mostly I hate the way I DONT HATE YOU Not even a little bit Not even at all Divya V

CANDHAI The Marketing Club of TSM PRESIDENT Vignesh Kumar VICE PRESIDENT Prem Kumar SECRETARY Senthil Kumar TREASURER Ganesh Kumar EXECUTIVE MEMBER Thiraviyam and Tamil Selvan

PLACEMENT COORDINATORS 2011 2012 Arun Karthikeyan Madhushree Ramani

Sathish P.E
Sriram Bathe

Nach The HR Club of TSM N.Sweta PRESIDENT Trishna Pratap Trishna Pratap VICE PRESIDENT Sriram Kannan SECRETARY Sushma DEPUTY SECRETARY Nagashri N TREASURER Deborah Arputham

PLACEMENT COORDINATORS 2011 2012 PRESIDENT- Sridevi C S VICE PRESIDENT- Niranjana SECRETARY- Elanthalir TREASURER- Vishwesh EXECUTIVE MEMBERS- Vasanth Ramasamy Vivek P

COSMIC LICHT

Hola friends, in this column we will review and explore how various philosophies and religions around the world can offer us valuable and powerful lessons on corporate strategies, leadership, human resource, staffing, change management, corporate governance, customer service, goal setting, incentives, rewards, politics, self-enhancement and decision making etc.

"If you had been stern and fierce of heart they would have disappeared from around you. So pardon them and ask forgiveness from them and consult them in the conduct of affairs. This beautiful line from the Holy Quran emphasizes up on two aspects: one, that compassionate and sympathetic behavior towards companions and followers, and second, the adoption of participatory approach when dealing with them i.e. consulting them, is the most effective way of

management.
Taoism is an Eastern religion with perhaps 225 million followers.

Rules of Taoist Leadership A leader should be a person of upright moral character. Gathering within himself proper principles of Honesty, integrity, authenticity, balance, perseverance, fortitude, modesty, fairness. A leader should have a clear mission and clearly communicate that mission and carry it out with integrity. The mission or the endeavor

itself should be a mission of truth and integrity, for the good.

A leader must do what he is supposed to do to get a job done, but not try to manipulate, control or force events and situations.

A leader has courage and is brave in the face of danger. A leader steps up to the plate. A leader should be knowledgeable, experienced, and wise. A leader must engender love and loyalty in his people. Those who rule by fear and manipulation and control and exploitation may have gains in the short term, but when it really counts, his people will abandon him when they have a chance.

- NIRANJANA

DID YOU KNOW.....!

Google rents out goats. It rents goats from a company called

California Grazing to help cut down the amount of weeds and

bush at Google HQ Colgate's first toothpaste came in a jar If all the coca-cola bottles in the world were laid end-to-end they would reach the moon and back more than 1677 times Lux soap was first produced in United Kingdom in 1899. Using glycerine and vegetable oil such as palm oil to manufacture soap

called Sunlight Soap which later became lux

IBM Systems and technology group would have ranked fourth on the list of Top Ten U.S Patentees in 2010, ahead of Canon and with almost double the number of patents issued to HP Nestl breaks international marketing requirements for baby foods more than any other company Major corporations including News Corp,ComcastNBC Universal, Time Warner, the New York Times, Disney and Gannett dominate the top Internet news sites. - Madhushree

Portrait of an artiste

MAKING A DIFFERENCE SOMA BASU writes about a young virtuoso of Bharatanatyam, Srividya K.B, and her contribution to art forms. An article on Srividya, a TSMite, came out in THE HINDU on June 2nd, 2011.

Niranjana, II MBA participated in an interaction with the Editor-in-Chief of The Hindu on June 9th 2011, which included eminent personalities and professionals from Madurai. She will also be participating in the Business Line Readers meet to be held soon.

The following students have been ranked in the top 500 in India in the recently
held BEC Examination by University of Cambridge. Top 20 from the Southern Region: N.Sweta Sivasoundari Top 100 from the Southern Region: Trishna Pratap S Sushma M P Gouthamraj D Dhivya K S Vignesh G Uthra Sellamuthu Thiraviyam

Kachchatheevu

Kachchatheevu is located between India and Srilanka which covers about 285 acres of land. It was a main fishing area and resting place for the fisherman from Tamilnadu as well as Srilanka. During 1974 the then Prime Minister Indira Gandhi dismissed the island as sheer rock with no strategic importance and ceded to lanka in order to develop the relationship between India and Srilanka. The land was ceded to srilanka on certain conditions that those from India can visit the shrine located there without any visa or documents and conduct their traditional rights. Fishermen were generally free to fish even roundabout Kachchatheevu Island for drying their nets... the traditional rights of Indian fishermen and pilgrims to visit the island remain unaffected. The fishermen from Rameshwaram, Pudukottai, Nagapatinam fished around Kachchatheevu for tiger prawns, cutla and tirukkai fish. Due to the rebels attack on Srilankan military the Colombo government declared Kachchatheevu as a no -go zone from September 1993 and finally the band was cancelled after the peace agreement between rebels and Srilankan government were signed around February 2002. But the Srilankan government started arresting Indian fishermen uninformed and jailed them. In order to bring this to an end now our Chief Minister is forcing the Central Government to cancel the treaty. Lets wait and watch whether the Central Government will act immediately or will decide after a few decades.
- BALAGURU

iPad 2 Gold History Edition

Undoubtedly the worlds most unique gadget is the Ipad 2 Gold History Edition. Encrusted with 12.5 cts of I'F' Flawless diamonds, a magnificent total of 53 individually set sparkling gems dwell beautifully in solid 24ct Apple logo with rear section formed again in 24ct gold weighing an immense 2,000 grams. The unrivalled imagination towards the craftsmanship of the ipad is down to its main front frame which is made from the oldest rock the world has to offer in the form of Ammolite , sourced from Canada this stone is over 75 million years old. However to make this masterpiece even more individual, sections of a 65 million year old TREX Dinosaurs thigh bone was splintered and then shaved into the Ammolite , then finished off with ultimate jewel , as single cut 8.5ct flawless diamond inlaid in its own platinum surround with 12 outer flawless diamonds. A magnificent combination of top of the industry technology and unique thought were involved in creating this piece of History. Material specifications 16.5 ct diamonds 8.5ct single diamond 57 grams of T-REX bone 750 grams of Ammolite stone 2000 grams of solid 24ct Gold

Price - 5,000,000

-Vasant Ramasamy

Team Echoes is very grateful to the readers who have encouraged us throughout these 6 months. Thank you all for your suggestions, comments and support As a token of our appreciation, we would like to share few of the mails which we had received Team Echoes, Greetings...! Seems you folks are rocking the entire Madurai with ECHOES....!! Happy that you are all doing what we missed to do... Keep it up and All the very best. Thanks & Regards, Manivannan S MBA from TSM (Batch 1994 - 96) Greetings, It's really nice to see TSM Echoes. And it is great to see the initiatives taken by u. I see remarkable change in the quality of students and the college at large. Keep it up guys..... Ps: Its good to see that you sign as team echoes but it would be even better if you say who u r? because the subset is as much important as the superset. An eternal friend; Soundar N Assistant Manager - Operations. AXIS Bank Ltd. Hello Guys and Girls, It was real fun reading this issue...Good job... Badrinarayanan, Volkswagen, Pune

Hi Team Echoes, First of all, KUDOS to such a wonderful team effort of bringing out such a wonderful magazine idea! We, as your seniors had a somewhat mixed bag of emotions for movie reviews, book reviews, etc. But you people have transformed it to an exciting activity. Keep continuing this and please do carry the tradition over. Ramya. R (MBA Batch 2008-2010)

You guys are doing a great job. I enjoyed reading the ECHOES. Credits to the entire team. Keep up doing the good work. Vivekanandhan MBA Class of 2004

GUESS WHO

THIS MONTHS MASK

LAST MONTHS MASK

Answers for last month Teaserz: 1. Akio Morita, 2. Nokia is not listed in India, 3. Thermax and Symantec/Norton, 4. Phaneesh Murthy, 5. 27.99, 6. Polaris, 7. Manipal, 8. Virat Kohli, 9. UTV Bloomberg, 10. Mukesh Ambani

TEAM ECHOES: Bathe, Divi, Guruji, Jeya, Madz, Niru, RPD, Samuel, Swe, Trixie, Vasant, Vicky, Vishy

Send in your suggestions to: tsmechoes@gmail.com