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BSBLDR602 - Simulation Pack.v1.0
BSBLDR602 - Simulation Pack.v1.0
Case Study
Boutique Build Australia was established in 2013. It is a boutique building company based in
Sydney that specialises in the design and build of high-quality designer homes for the Sydney
metropolitan and surrounding areas.
A Strategic Plan has been developed for the company by an external consultant with input from the
CEO and senior management. The rationale for the Strategic Plan is to set the direction for the
company over the next three years, establish strategic priorities and to describe how these will be
achieved and the measures (operational priorities) to achieve them.
A first important stage of implementing the Strategic Plan is to meet with the Senior Management
team to plan the operational activities to be implemented to achieve the organisation’s objectives.
The preliminary meeting will focus on the objectives for the upcoming year being the expansion of
the company into Brisbane and the Sunshine Coast markets as described in the Strategic Plan and
to discuss and allocate roles and responsibilities in relation to the expansion.
The Senior Managers who attending the meeting will be:
Operations Manager (Bob Sales) – Bob has been with the company since its inception. He
was a former builder and therefore has an excellent understanding of the industry. His main
role is to manage the day-to-day activities for the business, including setting and reviewing
budgets and overseeing procurement.
Marketing Manager (Jane Smith) – Jane has recently joined the company. She is responsible
for all aspects of marketing, including marketing planning and marketing implementation.
Jane’s strengths are in digital marketing.
Human Resources Manager (Deborah Terns) – Deborah has been with the company for 2
years. She has worked in human resources for 10 years and her previous position was also
with a construction company and she therefore has an excellent knowledge of the industry.
Customer Service Manager (Amar Singh) – Amar has recently joined the company to manage
the increasing number of sales staff. Amar previously worked with a construction company
who expanded into other states and therefore has strengths in understanding how this process
works.
Strategic Plan
2021 – 2023
Executive Summary
Established in 2013, Boutique Build Australia is a building company specialising in the design and
building of high-quality designer homes for the Sydney metropolitan and surrounding areas.
Our vision – to be the best home builder in Australia – drives everything we do, from the friendly
greeting we give to customers at our display centre, to our supplier relationships and to our
employees’ professional development.
Vision
To be the best quality home builder in Australia.
Quality.
Innovation.
Leadership.
Respect.
Strategic Priorities
Key strategies:
Ensure that all financial operations, performance indicators and results support the strategic
policies.
Increase sales of homes in current Sydney market by 10% per annum over the next three
years.
Establish a presence in Queensland and build at least 100 new homes in Brisbane and the
Sunshine Coast during the period of the Strategic Plan.
Research and plan for the launch of new innovative, environmentally friendly homes.
Customer-centred practice, with a focus on meeting their total needs for a high-quality home.
Continuing the drive to a customer centred, high performance workforce and culture.
Operational Objectives
The following table identifies the operational objectives we plan to achieve in pursuit of our
strategic objectives.
We have allocated a budget of $100,000 to the expansion.
2021
2022
2023
The Market
Countries’ decisions with respect to carbon reduction, climate change, waste disposal, clean
technology and renewables.
Emerging economies in general are expecting large population increases in the coming
decade creating demand for construction activity whereas population growth in developed
countries will be flat.
The key area of construction growth in emerging countries will be infrastructure: transport,
energy, social infrastructure, schools, hospitals, government accommodation, water, defence
infrastructure and natural resources.
Eastern Europe and Russia are expected to expand construction by 100% primarily led by
Poland and Russia.
China is expected to become the world’s leading construction market with a construction
output of $2.5 trillion.
In the future, trends in technology, particularly information technology (IT), may be the greatest
driver of change in the building and construction industry. Electronic tendering and documentation,
data communication, virtual design, shared project data and databases, construction automation,
and energy management will have a significant impact on industry practices. Those parties that are
slow to react to these trends will have difficulty in remaining competitive.
Project Managers, Structures Forepersons and Commercial Contract Administrators will be at the
top of any wish list for construction businesses this year.
Situation Analysis
Strengths Weaknesses
Opportunities Threats
Marketing Strategies
Our marketing strategies aim to:
build trust,
Continually improving communication channels with all our stakeholders, ensuring a flow of
timely and accurate information to facilitate effective planning and decision making
Targeting identified growth markets with planned, market appropriate campaigns employing a
variety of promotional strategies and advertising mediums
Continually improving the skills, knowledge and effectiveness of Boutique Build Australia
through our commitment to training and development
Regularly reviewing the effectiveness of all our operations and making improvements when
and where necessary.
Risk Management
The following section identifies the associated risks in pursuit of our strategic objectives and how
we will deal with them.
Strategic Objectives
1. To be well led, high performing, profitable and accountable
2. Build high quality residents to meet customer needs and aspirations
3. Continue building deeper customer relationships
4. Attract, engage and develop the best staff
Scenario planning
Monitor performance
Scenario planning
Financial planning
Monitor new markets and overall recruitments trends for all market segments
Scenario planning
Networking
Staff training
Leading by example
Risk Shortage of/ Difficulty in recruiting appropriate qualified and skilled staff
Regularly review learning and teaching approaches, resources, structure and systems
Industry liaison
Co-ordination of activities
Facilities management
Forecasting
Planning system
External liaison
Regular reviews of capacity and operation of all functional and curriculum areas
Recruitment policy
Termination of agreements
Code of Ethics
All staff should act with honesty, sincerity and integrity in their approach to their work for the
Boutique Build Australia.
All staff should behave with integrity, honesty and fairness in all business, professional and
personal relationships.
Staff should not knowingly or recklessly supply any information which is confidential, or make any
statement which they know is misleading, false or deceptive to a colleague, client of the Boutique
Build Australia, or the general public.
While Boutique Build Australia staff must observe the terms and conditions of their employment,
staff cannot be required to be complicit in any illegal act. If advised, instructed or encouraged to
engage in unlawful activity, they must decline, and report the matter to a line manager.
Conflicts of interest
Boutique Build Australia staff should both be and appear to be free of any interest (financial or
otherwise) which might be regarded as being in conflict or incompatible with their integrity and
objectivity.
Independence is the cornerstone of objectivity. Both external and internal parties have a need for
credibility of information and action in relation to Boutique Build Australia activities. Boutique Build
Australia management at all substantive levels seeks credibility and accountability in information
and in the activities of all of its staff. Boutique Build Australia management must be careful to apply
an attitude of professionalism within the bounds of commercial confidentiality, and should remain
independent in fact as well as independent in appearance.
Accordingly, Boutique Build Australia staff should recognise and avoid situations which may affect
their integrity and objectivity by:
being cautious of undue benefits or preferential treatment received in the course of their
employment. Such benefits may cloud their judgement or objectivity
ensuring Boutique Build Australia facilities or property, information or resources are used in
the best interests of the Boutique Build Australia community
guarding against conflicts of interest arising from inappropriate financial involvement and
personal relationships.
The interests of the Boutique Build Australia and the broader community
Boutique Build Australia staff comprises a diverse population of individuals with differing roles and
functions, ethnic and cultural backgrounds and differential and sometimes complex relationships
within the community. For such a community to function fairly and effectively, due regard must be
given to behaviour which recognises the dignity and privacy of individuals, enhances fair dealing
and representation both in action and perception.
The effective functioning of Boutique Build Australia depends on the mutual respect required of
individuals co-existing within that diverse community and with its broad clientele, together with the
pursuit of an environment characterised by co-operation, collegiality, impartiality, equity, and
financial responsibility.
Individuals must therefore be accountable for their actions both in a social and financial sense by
clearly establishing their own personal standards and those of the staff for whom they are
responsible and being aware of how these standards may conflict with tasks they ask others (or
themselves are asked) to do.
This should be in consonance with the Boutique Build Australia's strategic intentions, recognising
that the Boutique Build Australia has a responsibility both to its stakeholders and the broader
community.
Confidentiality
Boutique Build Australia staff must protect the confidentiality of information acquired in the course
of their work. No staff member should use or disclose any confidential information to a colleague,
client of the Boutique Build Australia or any other party without specific authority or unless such use
or disclosure is:
Staff may acquire confidential information in the course of their employment. This may take the
form of confidential information about staff, customers, suppliers or other information intended to be
confidential. It is important that this information should not be disclosed to third parties except when
consent has been obtained from the Boutique Build Australia or with the consent of the other party,
when there is a duty to disclose.
Staff members should discuss the matter fully with their immediate superior if they are in doubt as
to whether there exists a right or duty to disclose confidential information. If the problem cannot be
resolved by this action, they should consult an appropriate higher authority within the Boutique
Build Australia, and/or the Boutique Build Australia's legal advisors.
Boutique Build Australia staff at all levels should ensure that staff members for whom they are
responsible, are aware of the confidential nature of relevant information acquired by them in their
work, and should inform them of the need to maintain confidentiality of such information.
Staff members in receipt of confidential information should not use or appear to use such
information to gain personal advantage for themselves or for a third party.
Technical standards
Boutique Build Australia staff shall carry out their job responsibilities in accordance with relevant
contractual arrangements and/or in accordance with the technical and professional standards
relevant to that work. In this sense, Boutique Build Australia staff members owe a duty of skill and
care to the Boutique Build Australia.
Gifts, benefits or hospitality which exceed a nominal amount, must be declared to the staff
member's line manager and must not be accepted if in the view of the line manager the
acceptance of the gift or gratuity would compromise objectivity and be seen by the wider
community as likely to influence the staff member in their official capacity.
Ethical behaviour
Boutique Build Australia staff should conduct themselves in a manner which is consistent with the
Boutique Build Australia's strategic intentions, reputation, and functions for which it was created
under the Boutique Build Australia of South Australia Act. Staff should refrain from any conduct
which might bring discredit to the Boutique Build Australia.
It is important that colleagues, clients, suppliers and the wider community, be satisfied that
Boutique Build Australia staff are acting fairly, honestly and in good faith. You should not condone
misleading, false or deceptive statements. The character of staff will be judged by their conduct,
real or apparent.
You should not accept gifts, benefits or hospitality if their nature and value may be seen as
compromising your objectivity and influencing you in your official capacity.
You should not condone the use of any statement which is misleading, false or deceptive.
You should conduct yourself with care and skill, and ensure your actions do not conflict with
the requirements of integrity and objectivity.
You should not use confidential or other information for personal advantage or for the
advantage of another.
Finally
If you would be ashamed if your conduct was reported in a Boutique Build Australia newsletter or a
local newspaper read by friends and colleagues, you should question whether your behaviour is
ethical.