Marketing Strategy
SPECTACLES of Tata Consultancy Services(TCS)
SPECTACLES Brand/Product Content
Factor Explanation
Social As an established brand, TCS
believes in connecting people in
digital era. It emphasize on social
literacy, woman empowerments
and others.
Political Reduction in software spending by
foreign clients
Economic Services becoming more expensive
due to reduction in economic
growth
Cultural Employees with different
backgrounds and diversified
culture with proper gender ratio
Technological Aligning with modern technology
such as AI and ML, IOT
Justification for mapping Data Points Remarks (Links of the data
source)
 Initiated literacy program https://www.tcs.com/who-
to promote innovation-led we-are/corporate-social-
thinking in the classroom responsibility/initiatives/tcs-
also ALP(adult literacy initiatives-business-with-
program) to promote purpose-digital-innovation-
education in native program
language.
 goIT(go innovative
together) program helps
to find out new innovative
minds from the society.
TCS is mostly dependent on North
American and European market.
After BREXIT, they focus on
immigration control and passport
controls on airport. Recently,
European countries reduced their
expenditure on Long term
projects, hence only short term
project is generating more
revenue.
European clients are not being
able to bear the expense of the
services provided by TCS.
Huge number of employee https://www.tcs.com/who-
workforce is helping to grow we-are
more with diversified cultural
manpower.
Aesthetic

Customer

Legal

Environmental

Sectoral