Javier, J 10.25.

22
COYOTE CASE

STATEMENT OF THE PROBLEM

.
1. Examine how the data from their study might be used to develop a revenue management
strategy that would improve the restaurant’s profitability.

AREAS CONSIDERING

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

● Reservations ● Fewer ● The Revenue ● Any new

● The savory customers Management
food choices ● Changing the Analysis restaurants in
the restaurants management ● Renewing your
have. ● Generate a their neighborhood
● The Menu loss instead of Marketing opening.
Prices a profit Strategy ● Food and
● The Ambience ● The length and Restaurants
and the variability of Critics
interiors the period.
● Fixed seating ● New
capacity. restaurants
● Service that directly
towards their compete with
customers your
customers
opening
anywhere in
your city.
● Any new
competitor
menu items.

ALTERNATIVE COURSES OF ACTION

1. Establish a brand-new external space and increase prices for the higher segment's target
market.
Pros: Cons:
- Increases earnings while keeping costs flat - Time and resources spent on a new target
- Improves brand perception market
- A new objective might boost demand - The new approach could be confusing
- Increases advantages perceived - Learning by doing
- Alternative standards

2. Improve efficiency by getting rid of customer-related mistakes.

Pros:
- Faster entering and departing customer flows
- Shortens client wait times
Javier, J 10.25.22
COYOTE CASE
3. Reduce spending in the R&M department and hire local students looking for
internships.

Pro: Reduces expenses Cons:

- Limited direct knowledge
- Work and time

4. To enhance consumer loyalty, design a customer loyalty card.

Pros: Cons: - Investing time and effort into new

- Customer loyalty coupon programs.
- Improve the restaurant's and the patron's
relationship.

DECISION

Coyote Loco had a fixed seating capacity, revenue management analysis recognized that its financial
performance was a function of not only how many seats were occupied from one hour to another but
also how much revenue was earned per available seat hour, a measure referred to as RevPASH

RECOMMENDATION

1. Enhance instruction. Front-of-the-house staff necessitates an official education certification

course for managing revenue and scheme marketing strategies.

2. Enhanced control over the table. The managerial capacity to keep track of which course a
table is in and forecast the future whenever the table will be accessible for the following party
needs to be improved. An automated tracking method and optimized server-host connectivity
should lead to more effective table maintenance.

3. Develop standard operating procedures.

● Greet Time
● Appetiser Delivery
● Entree delivery
● Course Timing
● Pre-bussing
● Payment Timing
● Clear Time