VISUAL

VERSION 2: OCTOBER 18, 2018

GUIDELINES

YOUTH 2030

UNITED NATIONS BRANDING & GRAPHIC DESIGN UNIT / DPI

CONTENTS

1 LEGAL 3 APPLICATIONS
Authorization: Use of the Logo...........................4 Typography for Print............................................. 16
Font & Colors ........................................................ 13
2 LOGO USAGE Misuse ...................................................................... 14
Main Brand ............................................................... 7 Products .................................................................. 15
Logo Variations ....................................................... 8
Logo Pairing ............................................................. 9
Multi-languages .................................................... 10
Space Clearance.......................................................11

OCTOBER.18.2018 • UNITED NATIONS BRANDING & GRAPHIC DESIGN UNIT / DPI 2

1. LEGAL
AUTHORIZATION: USE OF THE LOGO
1. This official special logo Youth 2030 has been created to represent and promote
‘Youth 2030: The United Nations Youth Strategy’. The aim of the strategy is to
guide the entire UN-System, as it steps-up its work to empower young people to
realize their full potential, stand-up for their rights and ensure their engagement and
participation in the implementation, review and follow-up of the 2030 Agenda for
Sustainable Development. Its use is encouraged for educational and public outreach
initiatives and will help to advance the goals outlined in the United Nations Charter,
as well as, promote informed global debate on the 2030 Sustainable Development
Agenda, advance the implementation of Youth 2030, and other related issues vital
to the Organization.
I. Use by UN bodies and Member States
2. Use of the Youth 2030 logo for educational and informational purposes as set out in
paragraph 1 above by UN departments and offices, UN Funds and Programmes and
other subsidiary organs, UN agencies, and Member States is uniformly encouraged
and does not require prior written authorization. However, the use of the Youth
2030 logo is subject to the Terms of Use set out in section IV below.
II. Use by civil society, including non-Governmental organizations (NGOs) and
members of the United Nations Academic Impact (UNAI) initiative
3. Use of the Youth 2030 logo for educational and informational purposes by NGOs
and the United Nations Associations (“UNAs”) and National Committees established
specifically to support the UN and its Funds and Programmes and other subsidiary
organs (“National Committees”), as well as NGOs having consultative status with
ECOSOC or being associated with DPI, and members of the United Nations
Academic Impact (UNAI) initiative is also encouraged.
OCTOBER.18.2018 • UNITED NATIONS BRANDING & GRAPHIC DESIGN UNIT / DPI
4. Use of the Youth 2030 logo for educational and informational purposes by UNAs
and National Committees does not require prior written authorization. However, the
use of the logo is subject to the Terms of Use set out in section IV below. UNAs and
National Committees may be authorized to use the Youth 2030 logo in conjunction
with the designs reflecting a national identity or the project activity. Requests to use
the Youth 2030 logo in the above-described manner should be submitted to the
UN Department of Public Information at the address set out in section V below.
5. The use of the Youth 2030 logo for educational and informational purposes by
NGOs other than UNAs and National Committees and by UNAI members is subject
to prior written authorization, to be requested to the UN Department of Public
Information at the address set out in Section V below.
6. Use of the logo by all NGOs, including UNAs and National Committees, and by
UNAI members in fundraising, sponsorship, or events for which admission fees or
other payments are solicited is subject to prior written authorization to be requested
to the UN Department of Public Information at the address set out in Section V
below. If authorization is given to use the Youth 2030 logo for the above-referenced
purposes, the use would be subject to the Terms of Use set out in section IV below
and, in addition, a waiver of liability including the following provisions must be
executed by the entity concerned:
• the entity is responsible for ensuring that the activities are carried out in accordance
with the applicable law and for ensuring that appropriate insurance is maintained to
cover the risks arising out of such activities;
• the United Nations does not assume any responsibility for the activities of such an
entity; and
4
AUTHORIZATION: USE OF THE LOGO
• the entity shall hold harmless and defend the United Nations and its officials against
any action that may be brought against the United Nations or its officials as a result
of the use of the special logo Youth 2030.
III. Use by commercial entities
7. Use of the Youth 2030 logo by commercial, for-profit entities requires the prior
written authorization from UN Department of Public Information at the email linked
in section V below and the use, if authorized, would be limited to informational
and illustrative purposes in the context of a specific event, programme or project
planned for the Youth 2030 commemoration. If a commercial entity is authorized
to use the Youth 2030 logo for the above-referenced purposes, the use would be
subject to the Terms of Use set out in section IV below. The use of the Youth 2030
logo for commercial purposes, including fundraising, will not be authorized. The
special logo Youth 2030 may not be used on any product or its packaging, or in any
manner that could imply or suggest the endorsement or promotion by the United
Nations of the commercial entities concerned, their products or services.
8. Requests to use the Youth 2030 logo by commercial entities for informational
and illustrative purposes should be submitted to the UN Department of Public
Information at the address set out in section V below.
IV. Terms of Use of the Youth 2030 logo
9. The Youth 2030 logo should be used only in its entirety and in the exact form
reproduced at the beginning of the present Guidelines. It should be reproduced
only in its official colours and in accordance with the design guidelines annexed to
this document.
OCTOBER.18.2018 • UNITED NATIONS BRANDING & GRAPHIC DESIGN UNIT / DPI
10. The Youth 2030 logo should be used adjacent to text such as “A project of the
[name of entity that uses the logo] in honour of Youth 2030” or “Join Us in Support
of Youth 2030”. The identity of the user should be clear.
11. As a general rule, the space around the logo should be kept clear. Additional symbols
and text, including taglines, if any, should be placed at sufficient distance from the
Youth 2030 logo in order to maintain the distinct appearance of the logo.
12. The authorization to use the Youth 2030 logo does not permit the user of the logo
to sub-license or to further authorize the use of the logo to any other entities.
13. The use of the Youth 2030 logo in violation of the provisions set out in the present
Guidelines could result in the revocation of the authorization to use the logo.
14. NGOs, UNAI members and commercial entities authorized to use the Youth 2030
logo pursuant to sections II and III of the present Guidelines should submit a copy
of the approved prototype displaying the Youth 2030 logo to the UN Department
of Public Information at the address set out in section V below.
V. Inquiries and requests
15. Inquiries concerning the use of the Youth 2030 logo and requests to use it should
be addressed to: youthenvoy@un.org
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2. LOGO USAGE
MAIN BRAND

Set in the colours of the

Sustainable Development
Goals, the Youth 2030
logo takes on a vivid and
uplifting design approach.
Deep blue from the #17
SDG Goal is selected as
the main color, signifying
“Partnership”.

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LOGO VARIATIONS
VERTICAL 100% BLACK
With tagline For use only in
extremely restricted
formats, where only
grayscale or one-
colour reproduction
is available

VERTICAL 100% WHITE

No tagline For use only in
extremely restricted
formats, where only
grayscale or one-
colour reproduction
is available

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LOGO PAIRING

Partner
Logo

Add black line, minimum 0.25 pt

Examples of how the

UN Emblem or partner
logo pairs with the
Youth 2030 graphics.

Please keep the UN Emblem in solid black

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MULTI-LANGUAGES
ENGLISH FRENCH CHINESE SPANISH
With tagline • Vertical With tagline • Vertical With tagline • Vertical With tagline • Vertical

RUSSIAN ARABIC PORTUGUESE KISWAHILI

With tagline • Vertical With tagline • Vertical With tagline • Vertical With tagline • Vertical

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SPACE CLEARANCE
3/8”

Clear space must be 3/8”

maintained on all sides

of the logo. The minimum
clearance areas are
described here.

Logo should always be 3/8”

used against solid

background, ideally white,
in full color. Overlaying it 3/8”
onto busy photography
or background without
sufficient contrast is not
recommended.

OCTOBER.18.2018 • UNITED NATIONS BRANDING & GRAPHIC DESIGN UNIT / DPI 11

3. APPLICATIONS
FONT & COLOR
FONT COLOR PALETTE
Giorgio Sans Bold / Light From the SDG logo

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()?

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()?

Navy Dark Blue Lime Golden

Blue Red Green Yellow

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MISUSE
DON’T DON’T DON’T
change color add new elements change the font

Some sensible things to

avoid when using the
Youth 2030 logo.
DON’T DON’T DON’T
reassemble distort the logo put on busy graphics

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PRODUCTS

Some examples
of the brand in
use across various
applications.

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THANK YOU!

UNITED NATIONS
BRANDING & GRAPHIC DESIGN UNIT