A

PROJECT SYNOPSIS

ON
BRAND AWARENESS OF TATA MOTORS

Submitted in partial fulfillment of the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

MORA NAVYA SREE

HT.NO. :- 2OQM1E0012

UNDER THE GUIDANCE OF

DR. T .VENKATA RAMANA

ASSOSIATE PROFESSOR

DEPARTMENT OF MBA

KG REDDY COLLEGE OF ENGINERRING AND TECHNOLOGY

Beside moinabad police station, chilkur(v), moinabad(M),

Rangareddy District, Telanagana

Academic Year-2020-2022
 INTRODUCTION

Brand awareness is the extent to which consumers may search for or notice a brand. In client
lead, executive PR, brand governance, and strategy refinement, brand care is a key concept.
Before making a purchase, a buyer must be able to view or examine the product. Only after a
consumer is aware of an item order and a brand within that class may a purchase be made.
Care does not imply that a customer should be limited in their ability to assess a particular
brand name, but rather that they should merely be limited in their ability to consider a
sufficient number of evident features. For instance, even if neither of the workers can
immediately remember the specific brand name, the sidekick would still need to know which
gum to purchase if the customer asked her friend to bring her some gum in a "blue pack."

Two examples of the many different types of brand maintenance that have been
acknowledged are memorability and brand audit. Important specialists claim that these
various care forms operate in fundamentally different ways, which has important
ramifications for the buying cycle and communication advertising. Strong connections exist
between the ideas of the evoked set and thought set, which each reflect different aspects of
the customer's purchase decision. Customers are known to remember three to seven brands
across a wide range of product industries. Most of the time, consumers will decide between
one of the three major brands.

An important sign of a brand's aggressive market strategy is brand care. Due to the
significance of brand care in consumer purchase choices, sponsors have developed a variety
of estimates to assess brand success to varying degrees.

Care, Viewpoints and Usage (AAU) estimations is the official name for these estimates.

Care levels should be used throughout the whole thing life-cycle, from thing ship off through
grandstand decline, to guarantee a thing or brand's market success. Numerous sponsors
monitor brand care levels constantly, and if they go below a certain threshold, more public
relations and limited time efforts are made until the desired level of care is attained.
It refers to the Awareness of customers with one another, with a company or a brand. The
initiative for Awareness can be either consumer- or company-led or the medium of
Awareness can be on or offline.

Unlike marketing terms such as positioning, customer Awareness has not been traced to a
single source. Customer Awareness has been discussed widely online; hundreds of pages
have been written, published, read and commented upon. Numerous high-profile
conferences, seminars and roundtables have either had CE as a primary theme or included
papers on the topic.

Customer Awareness marketing places conversions into a longer term, more strategic context
and is premised on the understanding that a simple focus on maximising conversions can, in
some circumstances, decrease the likelihood of repeat conversions (Customer Awareness
interview with Richard Sedley). CE aims at long-term Awareness, encouraging customer
loyalty and advocacy through word-of-mouth.

Online customer Awareness is qualitatively different from offline Awareness as the nature of
the customer’s interactions with a brand, company and other customers differ on the internet.
Discussion forums or blogs, for example, are spaces where people can communicate and
socialise in ways that cannot be replicated by any offline interactive medium. Customer
Awareness marketing efforts that aim to create, stimulate or influence customer behaviour
differ from the offline, one-way, marketing communications that marketers are familiar with.

Although customer advocacy, for example, has always been a goal for marketers, the rise of
online user generated content can take advocacy to another level.

The concept and practice of online Customer Awareness enables organisations to respond to
the fundamental changes in customer behaviour that the internet has brought about, as well as
to the increasing ineffectiveness of the traditional 'interrupt and repeat', broadcast model of
advertising. Due to the fragmentation and specialisation of media and audiences, as well as
the proliferation of community- and user generated content, businesses are increasingly
losing the power to dictate the communications agenda. Simultaneously, lower switching
costs, the geographical widening of the market and the vast choice of content, services and
products available online have weakened customer loyalty.
So today, leveraging customer contributions is an important source of competitive advantage
– whether through advertising, user generated product reviews, customer service FAQs,
forums where consumers can socialise with one another or contribute to product
development.

Amazon recently re-branded into 'serving the world's largest engaged online community', the
World Federation of Advertisers (WFA) has created a 'Blueprint for Consumer-Centric
Holistic Measurement' and the Association of National Advertisers (ANA), American
Association of Advertising Agencies (AAAA) and the Advertising Research Foundation
(ARF), have put together the 'Awareness Steering Committee' to work on the customer
Awareness metric. Nielsen Media Research, IAG Research and Simmons Research are also
all in the process of developing a CE definition and metric.
NEED FOR THE STUDY

The project needs to comprehend tata motors ltd 's assistance and pinpoint any areas in need
of more support. The objective of the activities is to ascertain the tata motors brand and
association level in the Hyderabad market.

Association is interested in learning how well association supervision is doing. Are

merchants satisfied with the support system as well? Temporary materials that show both the
market's acceptance of tata motors ltd products and their observable quality are required for
this kind of relationship. Relationships ignite the desire for experience, which is then further
encouraged by association efforts to improve market conditions in Hyderabad. They thus
thought that by examining all the problems, they would get a great deal of insightful
experiences that would help them progress.
 OBJECTIVES OF THE STUDY

 To know the customers perception about tata motors ltd brand.

 To find customers opinion on various issues of the present market situation and further
effectiveness
 To gather customer opinion on a range of issues pertaining to the current state of the
business sector.
 To know the brand image among the purchasers.
 SCOPE OF THE STUDY

The study is conducted across the city of Hyderabad as well as all of its neighbourhoods.
Each of Hyderabad's two parts had two towns. The outline's focus is on particular standard
life guarantees with a variety of goods and organisations, and it is pushed in all branches
produced in all sectors. The audit will measure customer satisfaction using a number of
parameters. The essential data was collected as part of a survey from dealers in the
Hyderabad region for the study's target market.
 RESEARCH METHODOLOGY
A research system is a specialised approach for gathering the information needed for the plan
or to address the primary problem.
What data must be acquired, from where, and how will depend on the strategy used for the
endeavour. Given the objectives of the study, an experimental methodology has been used.
The master also created a causal analysis and an obvious analyst strategy in order to link
distinct components. An exploratory analysis is a thorough examination of the data from the
review with a focus on comprehending the gaps and unresolved problems.
Sourcesof data:
Data gathering for a study of the factors influencing consumer wants and associated problems
was made easier via the coordination of a review. I was given the addresses of several
customers, and I now need to swiftly research each one following the predetermined outline.
Additionally, I need to learn what the client's long-term objectives are for working with tata
motors ltd. How each customer feels about each component is taken into consideration in
part by tata motors ltd. The association's annual synopsis, papers, objections, flyers,
advancement, web, and power are all examples of optional banking information.
Types of data:
One of the most used non-likelihood test methods, offer researching, was used in the
execution of this test.
Sample size:
100 people who were part of the target audience were chosen as the sample.
Statistical tools: - The theory is shown using a simple, entertaining examination approach.
The probability that any unit from any person will be selected for the model is the same for
all units in this technique.
Association for Information Gathering:
- The many types and sources of information required for research are evaluated while
keeping the requirement and objectives in mind.
LIMITATIONS OF THE STUDY

The project still has ambitions even if it hasn't used many engines.

1. No contracts could be established since all of the customers were late.

2. The overview has mostly focused on Hyderabad city.

3. Since the project is merely a quick model survey that is available to customers, it would be
amazing if it could capture all client sentiments.

4. The amount of attention for the clients might sometimes alter, which could have an impact
on the test findings.

Most of the time, a tiny percentage of customers would either choose not to answer at all or
would be unable to react as expected due to lack of time, carelessness, etc.