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Elise Thurber

Mrs. Sabot

CTE Marketing & Business

01 November 2022

Print Ad Analysis

1. Please start by including a screenshot of your ad.

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2. List five words that describe the ad. Think of color, mood, and emotion.

Real, Spry, Bright, Intention, Simple.

3. Describe the major focus of your ad in at least 4-5 sentences.

In the whole magazine, it talks about cars from how to buy, what to put in your garage,

and what modifications to put on. The certain ad that I chose talks about how to get into

racing on a track. The ad tells you what comes with joining the track club. It also has a

picture of an orange sports car.

4. please describe in detail what the main focus of the ad is and what it looks like. How

much of the page does it take up? What color is the main item? Why do you think there

are no people in the ad?

In the ad, their focus is to show you that people will care and be interested in your car.

The ad takes up the full right-side page. The main color is an orange which is common

for a sports car, since bright colors will catch peoples eyes.

5. What are the main colors used in the ad? Why do you think that these colors were

chosen? What could the colors represent? Do they represent certain emotions?

The color orange for a sports car is the main purpose. Having a bright color on a rare

car will make people look more, and it's easy to spot out. Usually, the stock colors for

sports cars are yellow, orange, blue, and white.

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6. Using the Advertising Strategies listed below, which advertising strategies do you

think are being used to sell the product? Explain. (Use the list of advertising strategies

below to help you with this question.)

A catchy slogan would fit the best for the ad because they say “Live the drive. Join the

club”.

7. Is this an effective ad? Does it make you want to buy the product? Explain your

answer in at least 5 sentences.

If I had a sports car or a highly modified car, I would do more research into this club and

find out if I want to put my car in it. I would want to check out the community they have

first before joining so I know that I would have more fun than problems.

8. Are there any harmful or negative stereotypes in this ad? Explain.

No

9. Who is the target audience for this ad? What age group? What gender? How do you

know?

Target audience is the car community. People who love racing cars or showing others

what they have done to their car. The target age group would definitely be someone

who has a license to drive and own a car.

10. Does the ad realistically portray the product? Is it believable? Explain.

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The ad shows examples of what you would see and get if you join the club. They offer

the best experience out there.