DEMOGRAPHIC

Income – Anywhere from low (under $30K) to very high (over $200K)
Age/Generation –Anybody that owns a space or house to put the carpet in 18-100
Level of education –Anybody with a space to put in carpet and most people without
highschool credit can’t afford a house. At least a finished highschool credit
Gender – Any Gender, Single,Married,children,No children
Occupation – Any occupation that provides enough money to afford a space and money
to install the carpet
Home Ownership – Usually you would put the carpet in the home you own but if you are
renting a home you can get carpet mats. The person owning the home you rent can
also put the carpet in .
GEOGRAPHIC
Where do the customers live? – Anywhere, city; rural; suburban
Region of the country – Any Region, Northeast, Midwest, South, Coastal, etc.
PSYCHOGRAPHIC
Customer Lifestyles – The customer can have any lifestyle they want. The carpet is
great for anywhere wet or moist because it will evaporate water and liquids and the
carpet won't become musty or moldy. If you live in the country and are outside a lot and
coming into the house dirty, a carpet rug would be a good thing to have. It will absorb
everything that is on your shoes and clothes like mud or water. It is also great for
families with young children because if they spill any liquid it will be absorbed and the
carpet won't have any residue or become bad.