Professional Documents
Culture Documents
Business Plan
Business Plan
Business Plan
DISCLAIMER
These notes are for the sole purpose of understanding the concepts of management and are to be used for class room purposes only. The logos of manufactures used are owned by their respective owners and unauthorized use of them may lead to legal persecution. This presentation also may contain copyrighted material & images which on no account should be reproduced / reprinted in any form without permission from the original author.
3/6/2010
Introduction
Focus your thinking Establish realistic strategy Financing and other support Reaction by others
Four Questions
What service or product does your business provide and what needs does it fill? Who are the potential customers for your product or service and why will they purchase it from you? How will you reach your potential customers? Where will you get the financial resources to start your business?
4
3/6/2010
Definition
Document that can convince the reader that the business can produce enough revenue to make a satisfactory profit and therefore attractive as an investment opportunity
3/6/2010
Principles of BP
No right way: plans can differ Be creative but set a limit Concise and focused Captures energy and personality of business leader Include negatives and issues Spend some time on it
8
3/6/2010
1. Executive Summary
The single most important part of your business plan Need to explain business concept clearly & concisely in a way that leads the reader to ask for more This is the first impression the reader will get about your company/project
10
3/6/2010
11
Basic factual details about your company The Executive summary creates a compelling case for your business's success, this section fills in the specifics Provides information about company ownership, location, type of company, milestones, products, industry status, funding.
12
3/6/2010
13
4. The Competition
Identify competition types direct / indirect Identify your specific competitors Determine your competitors market share Define competitive positions Highlight your competitive edge Evaluate barriers to entry and potential future competitors
14
3/6/2010
15
6. Operations Plan
Location & facilities Production & quality control Inventory control Supply & distribution Order fulfillment and customer service Equipment & technology Financial control systems
Determine your key operations elements Highlight your operational advantage Address current / potential operational challenges
16
3/6/2010
7. Management Structure
Highlight key team members Predict future management needs Describe your staffing structure Identify Board Members, Advisors and Consultants
17
8. Future Development
Define long term goals Establish future milestones Assess the risks Explore exit options
18
3/6/2010
9. Financials
Income Statement Cash-flow projections Balance Sheet Sources & use of funds Additional supporting financial statements
19
Marketing Plan
20
10
3/6/2010
3. 4. 5. 6. 7. 8. 9.
SWOT / 5F / PEST analysis Marketing objectives Marketing strategies Marketing mix Marketing implementation Financials Evaluation and control / ROI
21
11
3/6/2010
Others Philips
Panasonic
LG
Samsung Sony
23
Binding
If you use business folders, chose a business color like black, blue or grey Have a clear cover sheet with the title page on top
24
12
3/6/2010
Cover sheet
Company name Company logo Name address, phone number, e-mail Date Disclaimer Use a cover letter when sending out a business plan
25
26
13