BUSINESS PLAN OF XX COMPANY.

(“XX or the Company”)

August 2021
EXECUTIVE SUMMARY

Summary of the background of XX, its business model and strategy. Include company’s key
achievements and notable partnerships or projects.

Background of founders or key personnel. Highlight career achievements, especially points that would
show that they are capable of carrying out the proposed business model and strategy of XX.

Rationale for XX’s application to MAS. In other words, explain why XX is applying to be regulated by
MAS.

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 TABLES OF CONTENTS

EXECUTIVE SUMMARY.............................................................................................................................2
INTRODUCTION.......................................................................................................................................4
1. Summary of business model, operations and methodology........................................................4
2. Background of key individuals.....................................................................................................4
PROPOSED ACTIVITIES AND SCOPE..........................................................................................................5
1. Type of products and/or services................................................................................................5
2. Structure and/or process.............................................................................................................5
3. Business Model Description and Marketing Strategies................................................................5
4. Risk mitigation measures.............................................................................................................5
5. Terms and frequency of management meetings.........................................................................5
6. Third parties appointed/to be appointed....................................................................................5
STAFF STRENGTH.....................................................................................................................................6
7. Current team...............................................................................................................................6
8. Expansion plan for team..............................................................................................................6
BUSINESS FOCUS AND TARGET CLIENTELE..............................................................................................7
1. Product/service/investment focus...............................................................................................7
2. Target clients...............................................................................................................................7
PROJECTED ANNUAL REVENUE................................................................................................................8
1. Projected revenue for the next 3 to 5 years................................................................................8
2. Grounds for projection................................................................................................................8
DISTRIBUTION CHANNELS AND PLATFORMS...........................................................................................9
PROPRIETARY INVESTMENT...................................................................................................................10
GOVERNANCE AND RISK MANAGEMENT..............................................................................................11
AML/KYC PROCEDURES.........................................................................................................................11

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INTRODUCTION

1. Summary of business model, operations and methodology

Company structure: Include information on XX’s group structure, if any.

Proposed activities and scope of business:

Product/Service type:

Strategy: Explain XX’s business strategy.

2. Background of key individuals

This section should contain information on the key individuals of XX helming the business (e.g.
CEO, CIO, COO), the Directors and key Shareholders. May also include XX’s organization chart
as well.
CEO
Include information on the CEO of XX, his previous working experiences and educational background
that would substantiate his suitability for the role of CEO. Highlight relevant achievements.

CIO
Similar to the information on CEO, this section should contain information regarding the CIO of XX, his
previous working experiences and educational background that would substantiate his suitability for
the role of CIO.

Executive Director
Similar to the information on CEO and CIO above.

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PROPOSED ACTIVITIES AND SCOPE

1. Type of products and/or services

Include details on the products and/or services that XX will be providing.

2. Structure and/or process

Explain the product structure and/or business process in detail.

3. Business Model Description and Marketing Strategies

Include information on customers of XX, where they are from. Description of marketing strategies.

4. Risk mitigation measures

Explain how XX plans to mitigate risks in its business (e.g.: investment committee establishment,
operations & compliance committee, etc.). Include as well how risk mitigation is being done on an
ongoing basis, and in future when the business expands.

5. Terms and frequency of management meetings

Include information on who has powers to override or make decisions.

6. Third parties appointed/to be appointed

List the third parties and service providers that XX has appointed/will be appointing as part of its
business process. As much as possible, include the full names of the third parties and the scope of
responsibilities.

What agreements are in place for each of them, and do these abide by the outsourcing requirements?

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STAFF STRENGTH

7. Current team
Explain the roles and responsibilities of the current team.

8. Expansion plan for team

This section should correspond with the business expansion plans of XX and take into account the
company’s expected/planned future needs.

May also include details of identified person(s) who will be joining the team.

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BUSINESS FOCUS AND TARGET CLIENTELE

1. Product/service/investment focus
Explain the focus of the intended products or services that XX will be providing.

2. Target clients
Explain who the target clients of XX are. Include information on the type of clients and geographical
locations.

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PROJECTED ANNUAL REVENUE

1. Projected revenue for the next 3 to 5 years

Provide the projected revenue of XX over the next 3 to 5 years. These figures should be realistic.

2. Grounds for projection

In as much detail as possible, provide information that would support the projected revenue given
above. How would these be obtained? What are these projections based on? What assumptions were
made in the projection?

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DISTRIBUTION CHANNELS AND PLATFORMS

In this section, explain the mechanisms to market the products and/or services that XX will be
providing. Include information on any partnerships or investors that XX will be working with, if any.

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PROPRIETARY INVESTMENT

Explain if there would be any proprietary investments done by XX.

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GOVERNANCE AND RISK MANAGEMENT

Explain key governance measures put in place. Explain key risks pertaining to business and proposed
mitigation or controls.

AML/KYC PROCEDURES

Explain how Company will handle AML/KCY processes. Provide details on the IT system to show how
the screenings are conducted, the responsibilities of each parties involved in the process.

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