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BECOMING OUR BRAND:

AN INNOVATIVE LEADER IN LEARNING

TODAYS EDUCATION CULTURE

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CharterSchools HomeSchooling PrivateSchools NoChildLeftBehind VirtualLearning VoucherPrograms LotsofChoices ConsumerDrivenModelofEducation

CHARTER SCHOOL BOOM

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Today,4,200 T d charterschoolsin40 statesandDistrictof t t dDi t i t f Columbia. InTexas,justover 300charterschools.

HOME SCHOOLING

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Twentyfiveyearsago, virtuallyillegalinalmostevery i t ll ill li l t state. Today,legalinall50states. Today legalinall50states In1999,850,000children werehomeschooled. In2003,1.1million. In2008,estimated2million. , Oneofthefastestgrowing K12educationindustriesis homeschooling.

VIRTUAL LEARNING

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2001:40,000to50,000K12studentswere enrolledinonlinecourses. 200506:Almost700,000wereenrolled. Statesarefundingandestablishingonline statewideschools,i.e.,Florida,Illinois. Competitionisnottheschooldistrictor schoolnextdoor.

Carrollton-Farmers Branch Independent School District

Frankford

Sandy Lake

Denton Dr n

Inthe1980s OurCompetition p
OtherPublicSchoolDistricts Private/ParochialSchools Greenhill WordofFaith MaryImmaculate PrinceofPeace

Carrollton
Trinity Mills
Whitlock

Dallas
Keller Springs

Coppell
Belt Line Rd Valwood

Irving

Farmers Branch

Addison

Carrollton-Farmers Branch Independent School District

Frankford

TodaysCompetition,includes: d C l d
OtherPublicSchoolDistricts Private/ParochialSchools Greenhill MaryImmaculate PrinceofPeace CarrolltonChristianAcademy AmericanHeritage RosemeadeBaptistChristian School(PK5) HomeSchooling C a te Sc oo s CharterSchools NorthHills UniversalAcademy PeakAcademy y WinfreeAcademy,etc. VirtualSchools
Trinity Mills Sandy Lake
Whitlock

Carrollton
Denton Dr n

Dallas
Keller Springs

Coppell
Belt Line Rd Valwood

Irving

Farmers Branch

Addison

PUBLICSCHOOL AGE CHILDREN WITHIN OUR COMMUNITY

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C FBISDEnrollment:26,429(9 18 07) CFBISDEnrollment:26,429(91807) PublicSchoolAgeChildrenAttending Elsewhere:Approximately6,000 pp y ,

WHAT IS A BRAND?

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Itsmultidimensional
ApersonsFEELINGS aboutyour
Organization,Product,Service

EstablishinganEmotionalConnection BuildingTrust Creatinganawarenessofwhatyoucareabout Developinganimagethatremindsthemoftheir p experience AnexpectationANDactualexperiencethatthe customer/clientgets Apersonsperception(canbesubjecttochange)

ASPECTS OF C FBISDBRAND CFBISDB

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Creative, , Family-Oriented, Innovative, Inclusive, Diverse, Risk-taker

Personality

How someone would describe your District if it were a person. The feelings a person gets When they think of your district. Tangible things people get From you. Things you actually do.

Sense of belonging, Family-Oriented, belonging Family-Oriented Leader In Professional Development, Technologically Savvy District

Emotional Benefits

Diplomas, Skill Development Training, Quality F iliti Q lit Facilities, Many Educational Choices for Students

Rational/Tangible Benefits

Teaching, Professional Development, Adult Education, Parent Education, Technology Classes , , gy

Attributes of the Organization

CFBISD C FBISDS BRAND

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Weprovidequality,learningfocusedfacilitieswhere weofferunlimitedchoicesforstudents. ff li i d h i f d Weimpactallaspectsofcorporateandfamilylifein thesixcommunitiesweserve. Werespectandhonorthediversityofourfamilies. Welivethecharactervaluesofcooperation,integrity, p pride,respect,responsibility,serviceandcitizenship. p p y p Wevaluecreativity,relevanceandrigorinlearning. Wedonotcompromisehighexpectationsfor studentsandstaff. Wehaveonepurpose:learning. WeareCFBISD:aninnovativeleaderinlearning.

inno e.lea learn ovate ad.l n.

The only way we are going to keep our standard of living rising is to build a society that produces people who can keep inventing the future. But as knowledge hurtles forward, inventing the future becomes a harder and harder task one that takes more of the right education the right education, infrastructure, the right ambition, the right leadership, the right parenting. We need to get our whole country focused around meeting this challenge. The future wont wait for us, and if we dont invent it, someone else will. TheWorldIsFlat
ThomasL.Friedman ThomasL Friedman