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Course Handbook Business Research Methods 2 2017
Course Handbook Business Research Methods 2 2017
INTRODUCTION
This document describes the details of the Business Research Methods 2 (BRM2) course of
the MIBM and MBA Master programs of the International Business School of the Hanze UAS.
It is intended to provide IBS Master students who have enrolled into this course the
information about the course’s planning and what is required to create the expected
deliverables and assessment criteria that will be used. The students whom this may concern
are henceforth addressed directly.
BRM2 succeeds Business Research Methods 1 (BRM1). BRM1 concentrates on supplying basic
research skills, including problem definition, literature (re)search, research design, data
collection, and data analysis. BRM2 extends these skills, focusing on your abilities to translate
the acquired skills into research activities. This is realized in the form of a research proposal,
which you may choose to use for your thesis research at the end of the Master program.
Course prerequisites
Prerequisite for entry into BRM2 is that you have finished Business Research Methods 1, or
any equivalent course on research methodology and analysis techniques. Subsequently, you
are expected to be able to use the Hanze University library system, both physical and
electronic, to search for information required to compose the research proposal.
Within the context of BRM2, you will develop your academic attitude and ability to translate
that into a research you are able to commit to. Central to shaping this academic attitude are
(1) developing the ability to engage in research, (2) critically reflecting on research (own
research and the research of your peers), and (3) responding to critiques received from peers
and apply this to improve your own research.
At the end of this course, you should have reached the learning outcomes displayed in Table
1.
Course Description
Learning
Outcome
1 Is able to develop an individual research project;
1a Is able to identify a research topic with regards to a business issue;
1b Is able to combine contemporary theoretical and empirical insights to frame the research topic
and establish the research project;
1c Is able to formulate research direction, through setting a research objective and one or more
research question(s);
1d Is able to develop the research methodologically and a planning of time and resources;
1e Is able to formulate the individual research proposal in a written document that is coherent,
convincing to peers, and well-designed.
2 Is able to review research projects of self and / or peers;
2a Is able to assess individual research components and their coherence;
2b Is able to determine weak points of the research project and provide directions for improvement;
3 Is able to revise and improve individual research project, critically using received peer review(s);
3a Is able to appraise the review(s) on own research project;
3b Is able to develop a research improvement plan for the own research project from peer review(s);
3c Is able to apply the improvement plan to own research project.
The course’s learning outcomes develop your knowledge on a topic of your own choosing and
research methodology. Both are required to compose a defendable research proposal. These
outcomes aim to develop your knowledge relating to a variety of skills.
Course learning outcome 1 adheres to your ability to synthesise a research from both
theoretical and empirical insights. These concern insights you have obtained during the
Master program and the explorations of literature and empirical investigations you have
performed during this course. From the theoretical and empirical insights, you develop a
direction for research and piece together a methodological approach that enables you to
obtain the information required to complete the research (i.e., give an answer to the
questions raised). The methodological choices need to be translated into a project planning
of time and resources used during the research execution.
Course learning outcome 2 develops your skills to evaluate research of yourselves and of your
peers. This implies a critical assessment of research considering (1) theoretical and empirical
foundation, (2) methodological soundness, and (3) logical argumentation and coherence. The
assessment results in an overview of weaknesses including explanation, and directions for
improving upon these.
Course learning outcome 3 refines your ability to synthesise. You are required process the
peer reviews you have received from peers and convert these into plans for revision of your
own research. In this process, you will need to first appraise the peer review and determine
which elements will (not) be addressed. Second, this appraisal is translated into a repair plan
of the research. This repair plan addresses all issues raised in the received peer review, and
how it will be handled in the revised research. The repair plan is fully documented in a letter
to the reviewer. Finally, the repair plan is executed, meaning that the changes are applied to
the research.
The instrument used to develop these abilities relating to research is the process of writing a
research proposal. The proposal should be written in academic English, decorated with
appropriate and relevant references to materials used of others. Referencing should meet
IBS-wide criteria.
ASSESSMENT
The assessment of BRM2 is shaped around two deliverables. The core deliverable is your
own research proposal, which you develop in sequential steps. Each step includes (1) an
improved version of your research proposal and (2) a letter in which you address the issues
raised by your reviewer. Additionally, you review the work of your peers several times.
These reviews are the second part of the assessment. In the following, both deliverables are
explained in more detail.
Research proposal
The quality of the research proposal assesses learning outcomes 1 and 3c. The written
research proposal enables you to show your abilities to piece together a relevant and
coherent research project (learning outcome 1a, 1b, 1c, 1d, and 1e), and his / her abilities to
make necessary improvements based on received peer reviews (learning outcome 3c; note
that learning outcome 3c is assessed as part of the peer review process). As indicated before,
the research proposal consists of at least the six sections mentioned in Table 2.
The sections of the research proposal document assess the learning outcomes 1a, 1b, 1c and
1d. Learning outcome 1a takes shape in the introduction section. There, you need to set the
stage of the research itself, consisting of the choice of topic and the empirical problem that is
recognised in relation to it. Next, you will need to discuss the relevance of the problem, and
the scope of the research you aim to perform. Furthermore, the topic may already be
theoretically framed in order to provide the necessary perspective from which the problem
is addressed. The latter is a stepping stone towards the realisation of learning outcome 1b in
the next section. The theoretical framing in the introduction presents an overview of various
theoretical perspectives on the identified empirical problem.
Learning outcome 1b takes full shape in the theoretical framework section. There, the initial
theoretical perspective is developed further, providing a critical evaluation of contemporary
theoretical insights into the problem at hand. This implies that you explain what theory or
theories are considered relevant in relation to the problem, what these can and cannot
explain, what contradictions between different theories may exist in relation to the problem,
and what choices you make to proceed (and why) in gaining a more comprehensive
theoretical understanding of the problem. Also, you isolate what part(s) of the empirical
problem are not (entirely) explained in current theory. Finally, from the theories discussed
you synthesise a theoretical framework to the empirical problem that requires further
research.
Learning outcome 1c is addressed in the section in which the research questions are
disclosed. From the theoretical synthesis discussed in the previous section, you formulate one
or more concise and precise research questions and underlying subsidiary questoins that
identify the empirical information you require to fill the gap in understanding the empirical
problem. Each question that is formulated needs to be explained in relation to (1) the
empirical problem that is addressed and (2) the theoretical framework that is formulated.
The methodology and planning sections address learning outcome 1d. Methodology relates
to the methodological choices and their foundations, and thus indicates how information is
obtained and analysed such that answers to the research question(s) can be expected to
result from the research. The planning section concerns a translation of the methodological
choices made to (i) a series of activities, (ii) the allocation of resources to realize these
activities, and (iii) a set of milestones and deliverables that will be created during the research
project, which are (iv) plotted on a timeline. Deliverables should at least concern (1) each
individual chapter as partial products, (2) a draft or concept version of the complete thesis,
(3) an initial version of the measurement instrument, (4) a test protocol for the measurement
instrument, and (5) a final version of the measurement instrument.
Finally, learning outcome 1e spans the whole of the research proposal document. It relates
first to the coherence and logic of the individual sections of the proposal and the coherence
between the sections (i.e., the extent to which each section logically follows from previous
sections). Second, the convincingness of the entire argument is assessed. Using the research
proposal document, you should be able to explain your research to gain support from peers
to proceed. Criteria regarding convincingness are its theoretical contribution and practical
necessity. Finally, you should provide the research proposal in a document that is written in
proper, academic English. Hence, the text is checked for errors in spelling and grammar, and
appropriate word usage. Furthermore, the document should have a consistent typesetting
that contributes to its readability.
The assessment of learning outcome 3c principally relates to the various versions of the
research proposal document that will be created over time. How this learning outcome is
assessed, is discussed in detail at the end of the next section on the peer review process,
where the rounds of peer review are discussed.
A research proposal peer review is provided in a written document that consists of six
sections, namely, (1) summary, (2) research importance, (3) identification of flaws in the
argument, (4) identification of strengths, (5) critique the organisation and writing, and (6)
formulate a recommendation (also see Table 3 for an overview of all sections of the peer
review document). The summary should in brief tell the whole story of the research proposal.
This means that it should provide the main question, the goals, and approaches of the
document under review. This links to learning outcome 2a.
Subsequently, a series of assessments is made. First, you as a reviewer need to establish the
importance of the intended research. Second, the reviewer needs to pinpoint any flaws and
weaknesses in the line of argumentation. This goes to the coherence of the research proposal
under review. You should include references that are applicable to your review. Third, as a
reviewer you do well to take note of the strong points the research proposal provides. Fourth,
and as a final part of the assessment you are required to assess the organisation and writing
of the research proposal. This relates to the structuring of the proposal into chapters,
sections, et cetera, and to the typesetting applied throughout the document. Also, the style
of writing, and errors in spelling and grammar are to be taken into consideration and
critiqued. At the end of the review you write your recommendation(s) in terms of a go or no-
go as a summary of all of the assessment criteria. All parts of the review are written in a
constructive manner, allowing the original author of the research proposal document to make
necessary improvements to it. The total of the assessments relates to learning outcome 2b.
Upon reception of the peer review on his / her research proposal document, you as the
original author of th research proposal, will need to write a letter to the reviewer. This letter
comprises the last part of the peer review process and assesses learning outcomes 3 and 3b.
In the letter to the reviewer, in your role of original author, you provide a concise reply to the
provided critiques and indicates how you will incorporate these in the next version of the
research proposal document. In the reply, the letter to reviewer needs to start with a general
acknowledgement for the effort invested by the reviewer. Next, it should address all parts of
the peer review document, including (1) summary, (2) research importance, (3) identification
of flaws in the argument, (4) identification of strengths, and (5) critique on the organisation
and writing. The reply should consist of two parts, namely (i) an appraisal of the issue raised
by the reviewer (learning outcome 3a) and (ii) a course of action to resolve the issue in the
research proposal (learning outcome 3b). See Table 4 for an overview of all parts of the letter
to reviewer.
Four rounds of peer review are planned for. These follow the distinct sections of the research
proposal document. Reviews are provided on the sections (1) introduction, (2) theoretical
framework and research question, and (3) methodology and planning. The fourth round of
review focuses on the research proposal as a whole. In each consecutive round of review, a
new section of the research proposal is added to the review process. This means that e.g., a
reviewer considers the introduction, theoretical framework, and research questions sections
simultaneously in review round two. Because the research proposal takes shape in a series of
stages, learning outcome 3c links to the improvements made between consecutive version of
the research proposal. To make assessment practical, learning outcome 3c is assessed
through comparison of the improvement plan as suggested in the letter to reviewer and how
these improvements have taken shape in the final research proposal (see also appendix C).
Table 5 provides an overview of the entire peer review process planning.
The review process that is applied in BRM2 will be open. This implies that authors and
reviewers will know each other. This is done to simplify the review process, and to be able
to connect proposals and reviews to individual students for assessment, a process of open
reviewing is instantiated.
Finally, a poster presentation will be part of the complete review process. This will take place
around course week 11. The poster presentation is used to obtain reviews from faculty
members in a plenary session. Also, here a transcript of the received review and a response
to that (shaped as a letter to reviewer) need to be provided. Note that the poster itself is not
part of the assessment.
Grading
The total assessment of BRM2 consists of the quality of (1) the research proposal and (2) the
peer review process. All students are assessed individually.
During the course, you produce a series of documents. These are (1) the research proposal in
various stages of development, (2) reviews to research proposals of peers, and (3) letters to
reviewers. You will collect all these in one single document: the research proposal with a
series of appendices attached. The BRM2 teacher is able to access the complete document
throughout the course, in order to keep track of progress and provide feedback. In the end,
the complete document (i.e., final research proposal including all reviews and all letters to
reviewer) is submitted for final assessment. In this assessment, the final research proposal
document is assessed, as well as the series of reviews and letters to reviewers provided.
Research proposal
1. product: quality of the final product (see appendix A)
Assessment of the research proposal takes place based on the evaluation of the individual
components and their coherence, as indicated in Table 2. For evaluation, rubrics and criteria
are used as provided in appendix A.
Review process
1. reviews: quality of reviews 2, 3, and 4 (see appendix B)
2. letters to reviewer: quality of letters to reviewer 2, 3, and 4 (see appendix C)
Finishing BRM2
The final result of BRM2 is determined by a pass / fail on each of the two assignments. The
assignment ‘research proposal’ receives a pass / fail. On the assignment ‘review process’,
students are required to receive a pass on two out of three reviews and two out of three
letters to reviewer in order to receive a pass on the whole. Both assignments require a pass
in order to finish BRM2.
Format
All deliverables need to meet specific criteria regarding layout and total size. All deliverables
may be outlined as you see fit. The final document, comprised of (1) research proposal, (2)
series of reviews obtained and (3) letters to reviewers needs to have a cover page that
includes the title of your research proposal, your name, your student number, your e-mail
address, and the name of your reviewer. Table 6 shows the size limitations of the various
deliverables and their compounding parts. The maximum word count indicated as total
should be considered the absolute maximum size of the various deliverables and should not
be exceeded.
Deadline Deliverable
March 9, 2018 Research proposal V2
March 16, 2018 Review of proposal V2
April 20, 2018 Research proposal V3 + Letter to reviewer V2
April 26, 2018 Review of proposal V3
May 29/30, 2018 Poster presentations
June 7, 2018 Research proposal V4 + Letter to reviewer V3
June 16, 2018 Review of proposal V4
June 21, 2018 FINAL RESEARCH PROPOSAL + REVIEWS + LETTERS TO REVIEWER
APPENDIX A – ASSESSMENT FORM RESEARCH PROPOSAL
Name student
Student number
Supervisor
Core Team assessor
Preconditions Yes No
Passed word count ☐ ☐
Passed plagiarism check ☐ ☐
Academic sources used (> 50%) ☐ ☐
3. Research questions
- Formulation of main research Specific and unambiguous 12. Specific and clearly
question main research articulated main research
question
13. Provided indication of
rationale of main research
question
- Formulation of series of subsidiary Logical series of subsidiary 14. Logical and well-
questions questions that will together argued series of subsidiary
answer the main research questions that will
question. together answer the main
research question.
15. The alignment of
problem statement,
research objective,
research question,
subsidiary questions is
explained.
4. Research Design and methods of
data collection and analysis
- Feasibility of the proposal Objective can be reached with 22. Objective can be
proposed research set-up, and reached with proposed
planning is realistic research design
23. Planning constructed
around relevant
milestones and
deliverables
Theoretical framework
7. Well-argued relation between the used theories and models and the research aim
10. The outcome of the review is an explanation of the key concepts used in this study and, if applicable, how they relate or how they are
expected to be related
Research questions
12. Specific and clearly articulated main research question
14. Logical and well-argued series of subsidiary questions that will together answer the main research question.
Methodology
16. Well-argued choice of research type.
17. Operationalization of key concepts is comprehensible for Academia/peers
18. Detailed explanation of data collection methods.
Criteria requiring a pass
19. Detailed explanation of analysis techniques per subsidiary research question, or hypothesis or proposition
20. At least one data collection method is a way of collection primary data.
21. Well-argued precautions are taken to enhance reliability and validity (in this study)
AUTHOR PASS/FAIL
Name student
Student number
REVIEWER
Name student
Student number
Date of review (DD/MM/YY)
Preconditions Yes No
Passed word count ☐ ☐
Flaws in argumentation
3. Flaws in line of argumentation are indicated
Recommendations
7. Comments are constructive and target improvement of the research proposal
APPENDIX C – ASSESSMENT FORM LETTER TO REVIEWER
AUTHOR PASS/FAIL
Name student
Student number
Date of review (DD/MM/YY)
Preconditions Yes No
Passed word count ☐ ☐
5. Implementation of course of
action
- Realisation of course of action in Indicated improvements and 6. Indicated improvements and
research proposal changes are reflected in the changes for research proposal are
research proposal effectuated
Norm setting
Each of the letters to the reviewer submitted will be assessed. In order to obtain a pass for a
single letter to reviewer, all criteria need to be passed.