Marketing Program Development

Marketing Mix-4P’S
❖ Product
❖ Price
❖ Place
❖ Promotion
Product
• Our product is service.
• Our service to the customer is to assist them locating.
• Our Primary service is renting, one can enlist property for residential
or commercial rent in RoomHobe website.
Price
❖ The degree to which target market consumers are able and ready to
pay the product's price is known as affordability or price.
❖ As a new product, we simply applied a markup to our overall cost
and set the price accordingly.
❖ We have selected a relatively lower pricing in order to cover a wide
spectrum of the market.
Place
• Place is the extent to which customers can readily acquire the
product, has two dimensions: availability and convenience.
• Roomhobe can lead the way in meeting those needs by combining an
online and offline presence.
Promotion
• Promotion is the extent to which customers are informed regarding
the product’s characteristics, persuaded to try it, and reminded to
repurchase.
✓Billboards ads
✓Facebook, YouTube, and Instagram