GGWP.

ID is the biggest online media in Indonesia which

focuses on eSport, game, geek culture. Our website is
listed as the top 100 most visited website in Indonesia,
which lead us to the number one most visited game media

ABOUT
in Indonesia with more than 12.5 million page view and 4
million visitors monthly. We aim to support Indonesian
Game Ecosystem and in the same time upscaling this
industry to the next level.

Aside from media, GGWP.ID is the host of annual game

exhibition in Jakarta called Game Prime by collaborating
with some of the key players and companies within the
industry, which have the same mission and vision with us,
to gather the industry’s greatest minds in one venue to
foster collaboration and innovation.
 Game Prime is the biggest game exhibition in Indonesia,

ABOUT which is hosted by GGWP.ID and AGI annually. Game

Prime is attended by thousands of local game developers
and game industry practitioners across Indonesia to exhibit
and promote their games, meet, network, share, and
discuss new business opportunities. We aim to spread
knowledge, experiences, and ideas with the goal to
promote and grow Indonesian game industry.
 EVERYONE ON GAME PRIME ARE VERY
PROUD AND VERY HAPPY, TO BE ABLE TO
CONTRIBUTE AND MAKE AN IMPACT INTO
INDONESIAN GAME INDUSTRY.
 THERE ARE
MORE THAN

57.531
PARTICIPANTS

50+ BRANDS AND

PEOPLE FROM 30+
COUNTRIES PARTICIPATE
ON GAME PRIME SO FAR
 2016 2017 2018 2019

16.979 23.472
PARTICIPANTS 13.200

5100

AGE GROUP
>36

31-35

26-30

21-25

15-20

<15

STUDENTS Elementary, Junior High School, High School, College, and University Students

GAME-DEV & Game Designers, Game Programmers, Graphic Designer, Illustrators,

CREATIVE WORKER Indie Studio Owners
OCCUPATIONS
GAME INDUSTRY
STAKEHOLDERS Game Publishers, Payment Gateway, Banking, Tech Company, Government

OTHERS Public Official, Private Employee

 GAME PRIME AUDIENCE PERSONA

ESPORTS INDUSTRY GAME-DEV &

CASUAL GAMERS FAMILY
GAMERS STAKEHOLDERS ARTIST

Game-dev and Parents love to bring

Casual gamers are Highly competitive These people helps
artists are the their children to
people who often gamers, always game industry grow.
people who brought Game Prime,
play games on their seek for a They are from game
the game and because there’s
gadgets and challenge. They play publishers, payment
creative ideas to life. many things to enjoy
smartphone. They games every day to gateway,
On event like Game with family such as
tend to keep up with sharpen their skills. government, tech
Prime, networking is board games and
trends and love to It is all it takes to be company, and many
on top of their fun activities on
try new things. the very best. more.
priority list. many booth.
 2016
IDR 40.172.000

2017
IDR 273.622.000
NUMBER OF
TRANSACTION 2018
F&B
IDR 234.782.000
TOYS

ARTIST
2019 BOARD GAME
IDR 199.310.000 GAME DEV

(on average)
A GLANCE OF GAME PRIME
July 11 & 12 Kartika Expo
2020 Balai Kartini
Jakarta
 EXHIBITION

Set inside the expo building of

Balai Kartini, Game Prime
presents Indonesian game
developers creation, ranged
from digital game, VR, board
game to tabletop game. Variety
of games exhibited by top local
developers. All participants may
play the games for free and
collect the merchandises, while
developers get direct feedback
from users. It opens many
opportunities to build
relationships with a lot of
potential partner.
AR & VR AREA
Dive into a virtual world and complete different
missions in each VR & AR Games in this area.
Enjoy the future of games here and now.
 BOARD
GAME
ZONE

Board Game Area enforces

game rules, so you can
concentrate on having fun. We
selected the best existing local
board games.

Brand Opportunity:
Tap in to transform board game
area into comfy lounge with your
product branding. This area let
people to relax and play with
friends.
 RETRO
ZONE

Childhood days are the sweetest.

Retro Game Area will bring back the
memories of your childhood by
showcasing devices and games
from the past. In addition, you can
also get your hands on original rare
devices and games from Japan.

Brand Opportunity:
Tap in to transform retro game area
into lively 80’s neon filled area with
your product branding. This area let
people feel nostalgic and compete
on old school arcade games.
 EXPERIENCE
ZONE

Game on! Hangout and play game

with friends on this area. There will
be PS4 and Nintendo Switch lay
down for you to play. Play with
friends, family or even a strangers,
or maybe even your lover

Brand Opportunity:
Tap into the Experience Zone, you
can support this area with consoles
or TV’s to play the console with.
Group of friends and families will fill
this spot to have fun together. Grab
the chance!
 TOYS &
ARTIST
ZONE

This area is dedicated to display

creations of local talented artist
for public. Get their official
merchandise and meet the artist
in person!

As for toys, hunt the best local

toys and complete your
collection. But not only local
toys, you can also complete
your collection of japanese and
western toys.
 GAME
PRIME
AWARDS

As a reward for the local game

industry stakeholders, Game
Prime also provides Game
Developer Awards, this is the
most prestigious award in
Indonesia that will appreciate
every stakeholder which get
exquisite achievement over the
past year.
 QUEST
CARD

Quest card is our best gamification

program to make our visitors deeply
engage with all available booth and
sponsor activation by finishing all
Quest Card missions/quest since
Game Prime 2017.

Visitors may clear all the mission

from all booth inside Game Prime
and collect the stamps from each
booth, especially special
missions/quest from sponsors. The
more you finished the mission, the
bigger the chance to win special
prize!
HAPPY
QUEST
CARD
WINNERS
GAME PRIME 2019
 ESPORT
AREA

Esports is growing rapidly in

Indonesia, and has the influence to
grab many millennials, gen-z, and
esport gamer visitors.

On Game Prime 2020 we would like

to bring something fresh. We want
to clash the titans (big teams)
against hidden talents from amateur
teams to compete for the mighty
throne and win the prizes. Amateurs
will go through qualifications on
Road to Game Prime across
Jabodetabek cities.
 ESPORTS AT
GAME PRIME

Esports area is always crowded with visitors

at Game Prime. Esports Fans from all over
Jabodetabek faithfully support their beloved
team and watch their performance from the
start of the tournament to the grand finals.
ESPORTS
TITANS
COMPETE
AT GAME PRIME
BIGETRON
GGWP.ID EVOS ESPORTS ONIC ESPORTS RRQ ESPORTS ESPORTS

AEROWOLF SAINTS INDO LOUVRE BOOM.ID THE PRIME

AND MANY MORE!...

FANS CAN SEE
STAR PLAYERS
CLOSER
Such as RRQ.Lemon and Jess No Limit
 2020 ESPORT GAME

PUBGM
Target Participants:
12 Teams
4 Amateur teams from Road to Game Prime

Tournament Format:
Point Based Leaderboard
16 Teams (10 Rounds)

IDR 175.000.000 PRIZE POOL

1st = Rp100.000.000
2nd = Rp50.000.000
rd
3 = Rp25.000.000
MVP = Gadget Prize
 DAY 1
DAY 1 RUNDOWN

Start End Duration Note Activity Livestream Main Stage Caster

10:00 11:00 1:00 Media Early Access

11:00 12:00 1:00 Opening Ceremony

12:00 12:45 0:45 1 Match PUBGM Match 1 PUBGM Match 1 PUBGM Match 1 PUBGM Match 1

12:45 13:15 0:30 Stage Free Time

13:15 13:25 0:10 Preshow

13:25 14:10 0:45 1 Match PUBGM Match 2 PUBGM Match 2 PUBGM Match 2 PUBGM Match 2

14:10 14:40 0:30 Stage Free Time

14:40 14:50 0:10 Preshow

14:50 15:35 0:45 1 Match PUBGM Match 3 PUBGM Match 3 PUBGM Match 3 PUBGM Match 3

15:35 16:05 0:30 Stage Free Time

16:05 16:35 0:30 Entertainment Show

16:35 16:45 0:10 Preshow

16:45 17:30 0:45 1 Match PUBGM Match 4 PUBGM Match 4 PUBGM Match 4 PUBGM Match 4

17:30 18:00 0:30 Stage Free Time

18:00 18:10 0:10 Preshow PUBGM Match 5

18:10 18:55 0:45 1 Match PUBGM Match 5 PUBGM Match 5 PUBGM Match 5 PUBGM Match 5

18:55 19:55 1:00 1 Show Band Performance Band Performance Band Performance None
 DAY 2
DAY 2 RUNDOWN

Start End Duration Note Activity Livestream Main Stage Caster

10:00 10:30 0:30 Opening by MC

10:30 11:15 0:45 1 Match PUBGM Match 6 PUBGM Match 6 PUBGM Match 6 PUBGM Match 6

11:15 11:45 0:30 Stage Free Time

11:45 11:55 0:10 Preshow

11:55 12:40 0:45 1 Match PUBGM Match 7 PUBGM Match 7 PUBGM Match 7 PUBGM Match 7

12:40 13:10 0:30 Stage Free Time

13:10 13:20 0:10 Preshow

13:20 14:05 0:45 1 Match PUBGM Match 8 PUBGM Match 8 PUBGM Match 8 PUBGM Match 8

14:05 14:35 0:30 Entertainment Show

14:35 15:05 0:30 Stage Free Time

15:05 15:15 0:10 Preshow

15:15 16:00 0:45 1 Match PUBGM Match 9 PUBGM Match 9 PUBGM Match 9 PUBGM Match 9

16:00 16:10 0:10 Preshow

16:10 16:55 0:45 PUBGM Match 10 PUBGM Match 10 PUBGM Match 10 PUBGM Match 10

16:55 17:55 1:00 1 Match Awarding & Closing Ceremony

17:55 18:55 1:00 1 Show JKT48 Performance JKT48 Performance JKT48 Performance None
Promotional Materials
for Brand to Tap In
 COMMUNICATION TIMELINE

MARET APRIL MEI JUNI JULI

TEASER

MAIN POSTER

ESPORT POSTER

SUBMISSION POSTER

QUIZ

ARTICLE

EVENT COVERAGE

LEADERBOARD

IN-ARTICLE

STICKY BOTTOM

LIVESTREAM
 ONLINE
MATERIALS

1. Social Media (Facebook, IG Feed, IG Story)

a. Main Poster
b. Esports Poster
c. Teasers
d. Quiz
2. Website Article
a. Game Prime 2020 Preview
b. Event Coverage
3. Display Ads
a. Leaderboard
b. In-article
c. Sticky Bottom
4. Livestream
a. Esports/Stage Area Livestream
ONLINE MATERIAL DETAILS
ARTICLES
ADVERTORIAL

Deliverable: Article

Sticky on homepage for 1 day. Article about the

brand, can be hard-sell.

Process: Creation + Media Buy

Great For: Education, Authority & Trust
EVENT
COVERAGE

Deliverable: Article
Approach: Soft-sell

Article will be pinned on homepage for 2 days

prior to publish date and written by our content
writer whom familiar with game industry.

Process: Creation + Media Buy

Great For: Awareness, Authority & Trust
DISPLAY ADS
DISPLAY
ADS 1

Desktop:
Deliverable: Leaderboard & Sticky Bottom
Process: Media Buy
Great For: Awareness

Mobile:
Deliverable: Leaderboard & Sticky Bottom
Process: Media Buy
Great For: Awareness
DISPLAY
ADS 2

Desktop:
Deliverable: In-article
Process: Media Buy
Great For: Awareness

Mobile:
Deliverable: In-article
Process: Media Buy
Great For: Awareness
SOCIAL MEDIA
FACEBOOK
POST

Deliverable: Brand logo on Facebook

Post tournament posters

Process: Media Buy

Great For: Awareness
INSTAGRAM INSTAGRAM
FEED POST STORY

Deliverable: Brand logo Deliverable: Brand logo

on Instagram Feed Post on Instastory
tournament posters tournament posters

Process: Creation + Process: Creation +

Media Buy Media Buy
Great For: Awareness & Great For: Awareness &
Engagement Engagement
LIVESTREAM
WAITING
SCREEN

Sponsor logos will be displayed during

countdown before the tournament begin.

Great For: Awareness.

RUNDOWN

Sponsor logos will be displayed during

rundown display.

Great For: Awareness.

STINGER

Sponsor logos will be displayed during

transition between scene/segment.

Great For: Awareness.

LOWER 3RD &
COMMENTARY

Sponsor logos will be displayed during

commentary between matches.

Great For: Awareness.

UPCOMING
MATCH

Sponsor logos will be displayed during

next team battle announcement.

Great For: Awareness.

DRAFTING

Sponsor logos will be displayed during

players select their heroes or battle
equipment.

Great For: Awareness.

IN-GAME
OVERLAY

Sponsor logos will be displayed during

match on the screen, cycling between
sponsors on the corner.

Great For: Awareness.

DUAL SCREEN
REPLAY

Sponsor logos will be displayed around

the screen during match replay.

Great For: Awareness.

MATCH
RESULT

Sponsor logos will be displayed after the

match, while showing recent match stats
and player stats.

Great For: Awareness.

HIGHLIGHTS

Sponsor logos will be displayed during

best play highlights after the match.

Great For: Awareness.

 OFFLINE
MATERIALS

1. Outdoor Media
a. Small Billboard Outside Venue
b. Umbul - Umbul
2. Indoor Media
a. Hanging Banner
b. Sponsor and Partners Wall
c. Stage Area
d. Esports Table Product Placement
3. Moving Print Media
a. Lanyard
b. Quest Card
c. Sticky Bottom
PRESS
CONFERENCE

75+ Mainstream
Media Coverage
OUR MEDIA COVERAGE PARTNER

AND MANY MORE!...

Venue Layout
VENUE LAYOUT
Sponsorship Opportunity
 MAIN SPONSORSHIP PACKAGE

Conqueror Ace Crown Diamond

Sponsorship
Rp 1.999.000.000 Rp 799.000.000 Rp 499.000.000 Rp 249.000.000

Event Title Game Prime 2020 Presented by... Legend Sponsor Epic Sponsor Warrior Sponsor

Lanyard Logo v x x x

Booth 6x4m (2 unit) & 4x3(1 unit) 6x4m (2 unit) 6x4m (1 unit) 4x3m (1 unit)

Largest placement on logo wall, livestream, Prominent placement on logo wall, Medium-sized placement on logo wall, Small-sized placement on logo wall,
Logo Placement and other promotional material livestream, and other promotional material livestream, and other promotional material livestream, and other promotional material

Adlibs by MC 8 6 4 2

Stage Slot 2 1 1 1

20 days digital banner at GGWP.id and
Duniaku.com (leaderboard expand), 20
native editorials at GGWP.id and
Duniaku.com, 10 Instagram posts & 10 FB
Media Placement posts GGWP.id and Duniaku.com
10 days digital banner at GGWP.id and
Duniaku.com (leaderboard expand), 10
native editorials at GGWP.id and
Duniaku.com, 10 Instagram posts & 10 FB
posts GGWP.id and Duniaku.com
7 days digital banner at GGWP.id and
Duniaku.com (sticky bottom), 6 native
editorials at GGWP.id and Duniaku.com, 6
Instagram posts & 6 FB posts GGWP.id
and Duniaku.com
3 days digital banner at GGWP.id and
Duniaku.com (sticky bottom), 3 native
editorials at GGWP.id and Duniaku.com, 3
Instagram posts & 3 FB posts GGWP.id
and Duniaku.com

(all digital advertising must be used within (all digital advertising must be used within (all digital advertising must be used within (all digital advertising must be used within
30 days after event done) 30 days after event done) 30 days after event done) 30 days after event done)

Product placement on players and casters
Stage Branding desk, Largest placement on players
backdrop, Video looping on stage screen
Product placement on players and casters
Medium placement on players backdrop, Medium placement on players backdrop,
desk, Prominent placement on players
Video looping on stage screen Video looping on stage screen
backdrop, Video looping on stage screen

2 tracks 1 track
Special Track Branding x x
“Game exhibitions area presented by xxxx” “Board game area presented by xxxx”

Quest Card One quest to be inserted in Quest Card One quest to be inserted in Quest Card One quest to be inserted in Quest Card One quest to be inserted in Quest Card
 AREA SPONSORSHIP PACKAGE

Board Game Area Retro Game Area Experience Zone

Sponsorship
Rp 500.000.000 Rp 200.000.000 Rp 200.000.000

Event Area Title v v v

Area 22x10m 12x4m 12x3m

Booth 6x4m (1 unit) 3x2m (1 unit) 3x2m (1 unit)

Medium-sized placement on logo wall, livestream, and Small-sized placement on logo wall, livestream, and Small-sized placement on logo wall, livestream, and
Logo Placement other promotional material. 4 Space X banner, 2 Space other promotional material. 2 Space X banner, 1 Space other promotional material. 2 Space X banner, 1 Space
Umbul-Umbul. Umbul-Umbul. Umbul-Umbul.

Adlibs by MC 4 1 1

Stage Slot 1 1 1

7 days digital banner at GGWP.id and Duniaku.com 3 days digital banner at GGWP.id and Duniaku.com 3 days digital banner at GGWP.id and Duniaku.com
(sticky bottom), 6 native editorials at GGWP.id and (sticky bottom), 3 native editorials at GGWP.id and (sticky bottom), 3 native editorials at GGWP.id and
Duniaku.com, 6 Instagram posts & 10 FB posts Duniaku.com, 3 Instagram posts & 3 FB posts Duniaku.com, 3 Instagram posts & 6 FB posts
Media Placement GGWP.id and Duniaku.com. GGWP.id and Duniaku.com. GGWP.id and Duniaku.com

(all digital advertising must be used within 30 days after (all digital advertising must be used within 30 days after (all digital advertising must be used within 30 days after
event done) event done) event done)

Medium placement on players backdrop, Video looping Medium placement on players backdrop, Video looping Medium placement on players backdrop, Video looping
Stage Branding on stage screen on stage screen on stage screen

1 track 1 track 1 track

Special Track Branding “Board game area presented by xxxx” “Retro game area presented by xxxx” “Experience zone presented by xxxx”

Quest Card One quest to be inserted in Quest Card One quest to be inserted in Quest Card One quest to be inserted in Quest Card
Let’s Discuss!