Company Profile

A pharmacist from Atlana named Dr. John Stith Pemberton invested in Coca-Cola, an American
global beverage firm formed in 1892 and best known as the producer of Coca-Cola. Currently, it
is one of the most well-known and significant beverage businesses, offering customers more
than 3,800 beverage options and more than 500 sparkling and still beverage brands. In addition
to producing, selling, and marketing alcoholic drinks, the firm also produces syrups and
concentrates for non-alcoholic beverages. The Coca-Cola Company operates in more than 200
countries throughout the world, and was ranked 100th among the 500 Fortune companies. The
company just manages to take the spot this year, falling 13 ranks as revenue fell 10% as a
result of the disposal of its bottlers. By updating its Diet Coke range and making a significant
effort to explore beyond soft drinks, the largest non-alcoholic beverage business has been able
to offset a decline in soda consumption. However, led by Coca-Cola, one of the world’s most
valuable and recognizable brands, the company’s portfolio features 20 billion-dollar brands, 18
of which are available in reduced-, low-, or no-calories options. The Coca-Cola Company's billion
dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, Vitaminwater, Powerade,
Minute Maid, Simply, Del Valle, Georgia, and Gold Peak. Coca-Cola Company is the no. 1
provider of both sparkling and still beverages. More than 1.9 billion servings of the beverages
are enjoyed by consumers to a wide range of people from different races, ages, and cultural.
To promote its brands to consumers and grow its market share, the corporation employs a
variety of marketing strategies.

Since 1886, Coca-Cola has marketed items with trademarks in the United States. Currently, it
sells branded goods in more than 200 nations. In addition to owning four of the top five non-
alcoholic "sparkling" brands globally, the corporation also boasts the most valuable brand in the
world. Their goal is to revitalize the world, to spread happiness and moments of optimism, to
provide value, and to change lives. They hold that offering customers a wide range of
alternatives to satisfy their requirements, wants, and lifestyle preferences is essential to their
success. To generate long-term success, Coca-Cola has set four strategic goals: to lead the
Coca-Cola system in growth; to drive beverage innovation; to capitalize on their balanced global
portfolio; and to leverage their goals.

The Coca-Cola Company works nonstop across the world and around the clock to provide
people with the beverages they desire and to better the shared world. The Coca-Cola Company
transforms its love of consumers into beloved brands that foster shared opportunity. The Coca-
Cola Company evaluates its risk and potential in the context of the world since it operates with
a growth mindset and has a presence in practically every nation.

Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business
by describing what we need to accomplish in order to continue achieving sustainable, quality
growth.

 People: Be a great place to work where people are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people’s desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
 Profit: Maximize long-term return to shareowner while being mindful of our overall
responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization.

Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.

 To refresh the world in body, mind and spirit.

 To inspire moments of optimism and happiness through brands and actions.
 To create value and make a difference.

Objectives

1. Increase profit by cutting down costs through productive and efficient production facilities.
2. Focus on environment friendly bottling production and enforce sustainability.
3. Continue to diversify its portfolio through innovations and partnerships, keeping consumer
demands in mind.
4. Invest intelligently in market growth.
5. Drive efficiency & cost effectiveness by using technology and large scale production to
control costs.

Goals

The goal of The Coca-Cola Company is ‘to be the world’s leading provider of branded beverage
solutions, to deliver consistent and profitable growth, and to have the highest quality products
and processes’.

Identified Production/Operation Problems

The Coca-Cola Company is having issues with excessive sugar levels that are unhealthy, an
increase in rivals, plastic container waste, and a lack of water. Numerous adverse effects on the
social and natural environment will result from these problems. It is harmful to consumers'
health and environmentally destructive to consume high sugar beverages in plastic bottles. The
Coca-Cola Company's revenues will decline, and its market share will diminish as a result of
increased competition.

Sub-Problems:

 A way for the company to minimize the negative impacts of destroying the environment
 A good strategies needed to stand out amongst competitors
 How much sugar is in coke and other sodas?
 How are competitors going to deal?

Conclusion

Coca-Cola received 100 spots out of the 500 Fortune companies and is one of the outstanding
brands in the world. Coca-Cola Company was consciously able to distinguish itself from the
hundreds of thousands of beverage companies across the world due to its good marketing plan,
which included advertising, product innovation, and brand culture. It continues to hold the top
spot in the beverage industry because of its excellent market tactics and great innovative
capabilities. Undoubtedly, the organization has created all the components required to manage
a multi-million, global business and refreshes everyone interacting with their products.
However, there are still several problems and room for development. The issues contribute to
large-scale plastic pollution, a worsening water crisis, and also competition in the industry. To
get eliminate these stereotypes and maintain sustainability, the Coca-Cola Company should
develop new more methods that work and refer to others' recommendations. The Coca-Cola
Company has experienced certain problems in its operation, but it has also had the opportunity
to learn from them and keep improving its products.

Recommendation

In order for Coca-Cola Company to retain and improve its revenue and reputation, it is
recommend upgrading technology in a frequent way. To ensure higher efficiency and boost
productivity, the business must swap out its outdated technology for newer models. The Coca-
Cola Company must stay up-to-date with technological advancements since developments
happen so quickly in order to guarantee that problems with water shortages and plastic bottle
waste are resolved in an appropriate and efficient manner. For instance, there are numerous
technological solutions to the problems caused by a shortage of water, but the Coca-Cola
Company has to upgrade its technology to get better results.

The corporation should also implement the following suggestions to boost involvement in social,
community, and environmental concerns. The commitment displayed by the Coca-Cola
Company may help the company's competitive advantage and earn it respect from the
community. Thus, Coca-Cola Company can gain a further competitive edge over its competitors.
Because it presents the perspectives of the market, being up to date on current issues is
crucial. By addressing the problems of plastic bottle waste, water shortages, and high sugar
levels, the Coca-Cola Company must pay attention to environmental degradation and lifestyle
modifications. For instance, the Coca-Cola Company may continue with its mission to become a
market leader in the areas of sustainability, environmental protection, and sustainability.