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    Nilisha Deshbhratar
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    Adblock Plus and DuckDuckGo both provide privacy-focused services and have evolved their business models over time. Adblock Plus started as an open source project and later introduced features like a payment model and micropayments to publishers. DuckDuckGo gained competitive advantages through strategies like crowdsourcing ideas on Reddit, collaborating with browsers, and partnering with other companies. Both companies now give users control over the ads they see while trying to balance user privacy with revenue opportunities.

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    Adblock Plus and DuckDuckGo both provide privacy-focused services and have evolved their business models over time. Adblock Plus started as an open source project and later introduced features like a payment model and micropayments to publishers. DuckDuckGo gained competitive advantages through strategies like crowdsourcing ideas on Reddit, collaborating with browsers, and partnering with other companies. Both companies now give users control over the ads they see while trying to balance user privacy with revenue opportunities.

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    © All Rights Reserved
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    25 views5 pages

    Assignment06 MSP Group05

    Uploaded by

    Nilisha Deshbhratar
    Adblock Plus and DuckDuckGo both provide privacy-focused services and have evolved their business models over time. Adblock Plus started as an open source project and later introduced features like a payment model and micropayments to publishers. DuckDuckGo gained competitive advantages through strategies like crowdsourcing ideas on Reddit, collaborating with browsers, and partnering with other companies. Both companies now give users control over the ads they see while trying to balance user privacy with revenue opportunities.

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    of 5

    Adblock Plus and

    DuckDuckGo

    GROUP 05
    KUMAR NATARAJ 20PGP100
    MAYANK TIWARI 20PGP114
    HANSHUL JHANGINIA 20PGP166
    RIBHU DUBEY 20PGP171
    SAURABH SINGH 20PGP193
    Analyze the different strategies used by DuckDuckGo in the course of its evolution to gain a
    competitive advantage!

    Collaboration Revamped Tie up with


    Crowdsourced Billboard
    with web DDG & Safari and User controlled
    ideas from Advertisement
    browsers to Donations to Mozilla ads & affiliate
    Reddit to to attract initial
    switch to DDG foundations for (Declared services
    implement customer base
    as default goodwill profitable)

    2008 2008 2011 2012 2014 2016


    What challenges is DuckDuckGo confronting? What advice would you give to Weinberg?

    CHALLENGES WAY FORWARD

    • We can provide privacy services to


    • Whether to expand DuckDuckGo consumers, for example, removing email
    and start tracking consumers for trackers from their incoming mails if they
    new features or continue with use personal@duckduckgo.com. It will
    current models? expand the features without actually
    tracking users.

    • How to reach the unaware user • DuckDuckGo should work towards global
    base with limited resources? privacy in collaboration with GDRP and
    other cybersecurity and privacy agencies.
    What are the pros and cons of adblockers such as Adblock Plus?

    PROS CONS

    • Might not allow access to some sites


    • Better online experience
    • Potential towards tragedy of common,
    • Addresses malware concerns and encouraging content creators to
    charge for their content, hence
    • Safeguard against fraudulent advertising converting internet into a paid space.
    practices
    • Might not allow to watch certain content
    • Faster page loading on a publisher.
    How has Adblock Plus evolved over time? How viable is the business model?

    Open source Manifesto Payment Giving users


    Moved towards
    code forked to declared with model Micropayments control to
    acceptable ads
    become online established enabled whitelist or
    program
    Adblock Plus communities with publishers blacklist ads

    2006 2013 2014 2016 2017 2018

    VIABILITY OF BUSINESS MODEL


    Opportunities

    ➢ Rising trends of digital advertising due to the increased usage and adoption of internet all around the world
    ($284.3 billion industry in 2021)

    ➢ Empowering the users to take control of their browsing experience and therefore having good brand image
    Threats

    ➢ Major browsers like Chrome, Safari & Edge introducing these features making the entire product redundant

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