ASSIGNMENT 3 – MIDTERM

CREATION OF SALES PROMOTION IN GIF

GIF, in full graphics interchange format, digital file format devised in 1987 by the Internet service
provider CompuServe as a means of reducing the size of images and short animations. Because GIF is a
lossless data compression format, meaning that no information is lost in the compression, it quickly became
a popular format for transmitting and storing graphic files.
At the time of its creation, GIF’s support of 256 different colours was considered vast, as many computer
monitors had the same limit (in 8-bit systems, or 28 colours). The method used to keep file size to a
minimum is a compression algorithm commonly referred to as LZW, named after its inventors, Abraham
Lempel and Jacob Ziv of Israel and Terry Welch of the United States. LZW was the source of a controversy
started by the American Unisys Corporation in 1994, when it was revealed that they owned a patent for
LZW and were belatedly seeking royalties from several users. Although the relevant patents expired by
2004, the controversy resulted in the creation of the portable network graphics (PNG) format, an alternative
to GIF that offered a wider array of colours and different compression methods. JPEG (joint photographic
experts group), a digital file format that supports millions of different colour options, is often used to transmit
better-quality images, such as digital photographs, at the cost of greater size. Despite the competition, GIF
remains popular.
Uploads are limited to 15 seconds, although it is recommend no more than 6 seconds. Uploads are limited
to 100MB, although recommend 8MB or less. Source video resolution should be 720p max, but we
recommend you keep it at 480p.

Instructions:

 Read Media Budget module

 Create a SALES PROMOTION for “Sunny Side Manila” brand

Egg Drop Sandwhich

An egg drop sandwich is a staple food in Korea and was popularized by the K-drama Hospital
Playlist. It is normally made with fluffy scrambled eggs alongside cheese and some ham or bacon
in a very rich toast. A perfect brunch, merienda, or even dinner, that is so yummy, convenient, and
filling.

Sunny Side Manila serves the Korean-inspired egg drop sandwich in five flavors:
1. Ham-Egg (P149)
2. Bacon-Egg (P159)
3. Garlic-Bacon-Egg (P179)
4. Spam-Egg (P179)
 5. Beef Bulgogi (P189)

Each buttery brioche bun sandwich is drizzled with their special egg drop sauce.

Why is it called Egg Drop sandwich?

They're called egg drop sandwiches because they're named after Egg Drop (에그드랍) which is
the name of the popular Korean sandwich shop that created this sensation. There's many different
fillings and variations to this scrambled egg sandwich including teriyaki bbq and avocado toppings
and garlic bread.

 To do: GIF for sales promotion of Sunny Side Manila

Sunny Side Manila serves the Korean-inspired egg drop sandwich in five flavors:
1. Ham-Egg (P149)
2. Bacon-Egg (P159)
3. Garlic-Bacon-Egg (P179)
4. Spam-Egg (P179)
5. Beef Bulgogi (P189)

Use the 5 flavors of the egg drop sandwhich to promote the brand Sunny Side Manila

 GIF size: 15 seconds and 100mb

 Other requirements:
1. Must have a clear and catchy copy for sales promotion
2. Can use photos
3. Can use graphic illsutrations
NOTE: since this is an existing brand - DO NOT POST in social media to avoid
copywrite concerns. This is for educational purpose only.

TYPE OF SUBMISSION:

 GIF
 Upload in MS Teams