THE COPY TEST

BRANDMOVERS INDIA
Q.1 Topical Platform Innovation

Swiggy has been crafting great content

& campaigns on social media for the last few years.

We love the various innovations they do on their

Instagram & especially enjoy their take on topical days.

TO DO: Think of 3 innovative IG post/story/reel based on two

topical days for the brand using different features. Write out

and visually explain the same: 


a) Diwali

b) World Environment Day

c) The iconic Virat Kohli win of 2022

Brownie point: If your idea has an audience engagement angle.

Q2. Campaign extension on social media

We recently did a film for Aditya Birla Group for International Day
of the Girl Child.

Link to watch the film: https://www.youtube.com/watch?

v=dQp98IyMDWc&t=2s

TO DO: While we created our own version of the pre-buzz & buzz
on our Page, we want you to approach the same in your own way.
Go through the film and the page tonality and give us your POV
on the insight in the form of a reel, a post and story.
Q3. United Colors of Benetton

Benetton Group is one of the best-known fashion companies in the world,

present in the most important markets with a network of about 5,000 stores. A
responsible group that plans for the future and lives in the present – with a
watchful eye to the environment, to human dignity, and to a society in
transformation – the Group has a consolidated identity comprised of color,
authentic fashion, quality at democratic prices and passion for its work.
Target Audience: Young, 18-35 years, SEC A+, A
TO DO:

The core philosophy: Be Benetton

Craft 3 social media post ideas, 1 reel idea and 1 story idea based on the above.
Q4. Social Campaign: Holi
It’s Holi at FreshPik, an experiential gourmet food store. We have everything from thandai to
mithai, to make it a special one. We also have food in all colours imaginable. We have
ingredients for cuisines from across the world. We have live yoghurt stations & chocolate
mixing machines. We want the entire family to come to our store & shop for the fun
occasion.
Objective: Drive footfall to store so that people experience the store in all its glory & pick
all the food that they need for Holi.
TO DO:
Craft a main line to launch Holi with FreshPik on social. Craft an insight, concept and
rationale behind the thought.
Based on this line, create 3 social posts, 2 story ideas, & 1 reel idea that we can do.
Platform: Instagram
Tonality: Fun, fresh, premium. Looking for copy that will shine, and actually make
people curious enough to drop in at the store.
 GOOD LUCK!

BRANDMOVERS INDIA