The company name derives from 

oni, the word for the ogre demons popular in Japanese folklore.[6]
Oni Press used the term "real mainstream," coined by Stephen Holland of the UK comic shop Page
45,[7] to suggest that the subject matter it publishes is more in line with the popular genres of other
media, such as thrillers, romances and realistic drama. For the most part, Oni Press avoids
publishing superhero titles, unless interesting creators approach these concepts from an unusual
angle. However, at one point, Rich Johnston of All The Rage reported that Oni Press and Marvel
Comics were creating a publishing deal for Oni creators to work on Marvel superhero characters, but
the deal fell apart.[8]
Oni Press publishes few comic books on an ongoing monthly basis - Marc
Guggenheim's Resurrection, Antony Johnston and Christopher Mitten's Wasteland and Brian Hurrt
and Cullen Bunn's Sixth Gun. Greg Rucka's Queen & Country was published monthly from 2001 to
2007. Most of its titles are either irregular recurring miniseries, often published in four to six monthly
installments, or original graphic novels.[citation needed]
Oni Press material initially released as comic books is usually later collected into trade paperbacks.
They have published well over 100 titles,[9] with multiple books undergoing reprints due to sustained
popularity.[citation needed] Several of their books have won the Eisner Award including: Bryan Lee
O'Malley's Scott Pilgrim, Rick Spear and Chuck BB's Black Metal, Hope Larson's Grey Horses,
and Greg Rucka's Whiteout: Melt and Queen & Country, with many more receiving nominations.