1 слайд 

Table of contents
Plant ur plans: a project for time management
Competitive environment analysis
Advantages of plant ur plans
Uniqueness of the application
Options for plant ur plans strategies
Business model
Lead magnet and tripwire

2 слайд 
Competitive environment analysis

3 слайд 
Relevance for the Russian market

Advantages
 Practical interface;
 Mobile and desktop apps included;
 Minimalistic design;
 Green-shaded «calming» styling;
 Mode-locking all devices;
  Simple-to-use.

Disadvantages
• Russian language version is required;
• Analogue for Apple “app time-limited setting”;
• "Drastic" time management approach
• Reward unavailability.
• * Managers feedback unavailability.

App description
Create your own web-site environment by using Freedom function. Choose programs and websites to be instantly
blocked on all applied devises.

Smm
Instagram and facebook blogs; 
Targeted hunter;
In-app promo/In-app partner promo. 

4 слайд 
Forest- stay focused 
Advantages
 Practical interface;
 Mobile and desktop apps included;
 Minimalistic design;
 Green-shaded «calming» styling;
 "Double-reward” system;
 "Mild" time management approach.
Disadvantages
• Russian language version is required;
• No desktop version;
• Purchased containts;
• no syncing with cloud devices.

App description
If online sustainable development is not a hollow for you, focus on priority digital tasks and your tree will grow
faster otherwise it will die when distracted. 
Smm
Instagram and facebook blogs;
Qualitative research;
Targeted hunter;
In-app promo.

5 слайд 
Forest stay focused 
SMM
Unique design
Engagement

6 слайд 
Shutapp — digital detox

Russian market relevance

Advantages
• Practical interface;
• Atypical design;
• Twofold control;
• Supplementary reward.

Disadvantages
• Russian adaptation and complex language adopted interface is required;
• "Drastic" time management approach;
• No desktop version;
• no syncing with cloud devices.
* Managers feedback unavailability.

Application description
Don't you like to manage your own employment?- Make a bet and connect your friends to Shutup and they will
know about your honest compliance for time management and carry out the dispute without logging into sidetrack
programs. 

Smm
Chaotic Instagram and facebook smm; 
In-app promo/In-app partner promo.

7 слайд
Advantages of plant ur plans over competitors

8 слайд
Advantages of plant ur plans over competitors
 Russian adaptation
 "Mild" time management approach
 Quick feedback ( 20 min)
 In-app currency (exchange included)
 Omnichannel impact on user

Plant ur plans is the name of the project, not the app. The name will be developed in accordance with the wishes of
the sponsors.

9 слайд 
Uniqueness of the application

10 слайд 
Uniqueness of the application

Three motivation concept

What is the app about?
Each user receives an empty greenhouse.
There are three categories of plants (10 min of concentration — cactus, 20 — orchid, 30 — money tree).
• to get a plant, it is needed to turn on the in-app timer, and don’t get interacted by games and social network until
the plant grows.
• if you accidentally (or not) log in to a sidetrack service, the app will send a notification that the plant will die in 15
seconds if you don't leave the page.

Motivation no1
Time management

Motivation no2
Aesthetic (beautiful garden)

Motivation no3
Altruistic (charity) or material (get a plant)

50% of the funds collected from advertising in the app are directed to environmental projects and to sponsoring
orphanages.

11 слайд 
Strategy options

12 слайд
Strategy options
Plant ur plans where to get the budget from?

Companies with charitable projects 

 National projects

13 слайд 
Business model

14 слайд 
Canvas
Key partners
• * National projects 2019-2024 (ecology, education).
• NGO flowers for charity and other large charitable organizations.
• Partner organizations of flower database networks ("flower row", "flowers 24").
• Users.

Key actions
• Omni-level communication
• Daily monitoring of results and correction of actions.

Key resources
• Physical: production, transport.
• intelligent: the headquarters of it specialists.
• Personnel: account managers, couriers, consultants, suppliers, pr specialists, web designers.
• Financial: sponsors and investors (see the key partners section)

Valuable offer
For users:
Solves four user’s problems (the problem of time allocation, aesthetic, altruistic and material). No analogues in the
Russian market.
For partners:
Expanding user awareness of national projects and NGO partners. Building a favorable image and a positive news
agenda around partners. Demonstration of a modern and timely solution.
Interaction with clients
• Development of an argumentator and an individual model of communication with users on all platforms.
• Additional training of consultants and couriers on the specifics of interaction with the audience.

Channels
Adapted for each target audience
1 segment: target Ig and VK, advertising from Ig bloggers, viral YouTube videos, agents of influence in the
communities of institutions.
2 segment: target Ig, fb and VK, viral YouTube videos, Tg partner material (knife, snob).
3 segment: Ig and Fb target, Ig crowbars, agents in fb motivational communities.
For everyone: banner advertising in applications and on websites adapted to the target audience.

Consumer segments
At the launch of the application, only 8 cities will be covered - cities with the largest percentage of self-employed,
students, freelancers and employees working remotely: Moscow, St. Petersburg, Kazan, Yekaterinburg, Sochi,
Tomsk, Novosibirsk, Vladivostok.
3 segments:
1. Students 18-24: innovators, easily lose concentration. A material problem.
2. M/w 24-34: freelancers and self-employed looking for new ways to optimize time. Unsolved aesthetic problem.
3. M / w 34-48 years old, supporters of technological progress,. The desire to help yourself and the world around
you.

Cost structure
Once:
Development and adaptation of the application - Mobile and desktop versions (ios and android).
Permanent:
• maintenance (updates and improvements) of the application.
• payment for the supply, storage and delivery of succulents (in the absence of a responsible person).
• coordination of work with orphanages (production, supplies).
• advertising.
• salaries of employees,

Revenue streams
Charity:
National projects 2019-2024. 
Investors and sponsors.
50% of revenue from advertising integrations. State grants
User donations
Direct:
Income from the promotion of national projects 2019-2024. 50% of income from advertising integrations.

15 слайд
Lead magnet and tripwire

16 слайд 
Lead magnet and tripwire

Adapts individually to each target audience

Accrual of 1500 planty for mail. Impact on 1 segment.

Do you want a succulent to be delivered for free?
Then write your email address and we’ll text u!

Plantur plans
A month without ads for
1 ruble

Questions? 
Thank you 4 ur attention.