Airbnb

Course: PR Specialisation
Name: Nikhil Vichuru
Kriti Gora

This study source was downloaded by 100000840346228 from CourseHero.com on 10-17-2022 04:15:31 GMT -05:00
 Which The major change in Airbnb's
transformation is a new symbol the
element has company named the Bélo. The Bélo takes
the form of an upside-down heart or a
Airbnb paper clip symbol, which also looks like
the letter “A”. It was designed to
represent four things: people, place, love,
redefined? and the “A” of Airbnb

Justify your
choice.
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 Identify which Asset Technique

principle has Logo SCAMPER

been applied
from SCAMPER Belo Adapt : As the campaign
denotes the sense of

on Belo? Specify belonging to anyplace

wherever we go. Making

the reason. the people to live in

different place according
to their interest so the
belo is adapting according
the customers
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 Noticeability – The ad makes stand out from
other has it stands different from others by
making the customer do what they wanted to do

Evaluate the ad Originality – The ad shows originality has it makes

customers to make it feel home and cook their
campaign food and live according to them

“Don’t go there. Relevance – The ad is relevant to the people.As it

connects with the brand airbnb because people

Live there” will stay inairbnb as it acts as belonging in the city

Memorability – The ad stands out as it not only
captures business but also make it memorable
using NORMS with ad with the strong emotional and happy
journey
Strategy – The campaign has good appeal and
strong consumer insight where it thinks in
perspective of customers

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 Identify the Image Principle Applied

principle/principles Image 1 Singular idea- As it focus

on the each element in
of visual ideas the visual text

applied in each Image 2 Hyper realism- As it

exaggerates reality to an

image. extent that it captures

attention.

This study source was downloaded by 100000840346228 from CourseHero.com on 10-17-2022 04:15:31 GMT -05:00
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